CITY HALL 400 SOUTH ORANGE AVENUE P.O. BOX 4990 ORLANDO, FLORIDA 32802-4990

Phone 407-246-2003 Fax 407-246-3010 Robert.Stuart@CityofOrlando.net

OFFICE OF

ROBERT STUART CITY COMMISSIONER

November 1, 2015

RE: Orlando International Fashion Week

It is my pleasure to welcome all of you, on behalf of Mayor Dyer and the entire City Council, to Loch Haven Park and the Orlando Science Center. We are always so glad to see our City serve as a gathering place for the arts in our community. Orlando is a City that thrives because of the dedication of its residents and businesses along with the energy it derives from our numerous visitors. In either capacity, we are glad you are here! Thank you for choosing our City Beautiful as the place to host your exciting week of festivities. We are appreciative of your work to bring exposure not only to the fashion-rich culture of our area, but also to the venues and attractions that make Orlando a great place to work, play, live and raise a family. Again, welcome! Best wishes for a successful week of fashion, fun and fellowship along with continued success in the future. Sincerely,

Robert F. Stuart

City Hall 400 South Orange Avenue PO Box 4990 Orlando, Florida 32802-4990

Phone 407-246-2005 Fax 407-246-3010 Regina.Hill@CityofOrlando.net

Office of Commissioner Regina I. Hill Orlando City Council, District 5

November 1, 2015 RE: Orlando International Fashion Week I, City Commissioner Regina Hill, District 5, would like to welcome you to Orlando as you embark upon this year’s fashion week! Orlando is immensely honored to be the hosting city of this illustrious event. As you journey throughout our city, enjoy shopping and some our downtown venues that accentuate our City Beautiful. I would encourage you to take time to visit some the world class amenities that Orlando has to offer. Some of these amenities to name a few are: Dr. Phillips Performing Arts Center, Orlando City Soccer at the recently renovated Citrus Bowl Stadium, soon welcoming the Florida Classic and/or an Orlando Magic game or concert at the Amway Center. Again, we welcome the staff, participants and spectators of the Orlando International Fashion Week. I know that the work, time and energy that has been put into this event will make for an amazing week of arts and entertainment from the fashion world. Thank you for being a part of our diverse and cultural community here in Orlando. I wish you success, enjoyment and high fashion as you celebrate with others from all over the world in everything Orlando has to offer. We welcome you! Sincerely,

Commissioner Regina I. Hill District 5, Orlando City Council

Autism Speaks Central Florida| 557 N Wymore Road, Suite 101 | Maitland, FL 32751| 407-478-6330 www.autismspeaks.org | www.walknowforautismspeaks.org/centralflorida

Autism Speaks is honored to have been chosen as the beneficiary of Orlando International Fashion Week's 2015 Extravaganza! The awareness and funds raised through this event are truly making a difference- from the research we fund to the work with advocacy. At Autism Speaks, our goal is to change the future for all who struggle with an autism spectrum disorder, and with your support we are able to further our mission. The generosity of the Orlando International Fashion Week and its supporters helps Autism Speaks lead the way by recruiting scientists into the field of autism, advancing research through collaborative initiatives, and developing treatments for the disorder. We promote innovation and collaboration at every opportunity as we work toward our goal of making a brighter future for this generation and the next. We thank the event organizers for their continued support of the autism community and Autism Speaks. We invite the attendees of OIFW to Walk with us at the Central Florida Walk Now for Autism Speaks. To learn more about Autism Speaks and the Central Florida Walk Now for Autism Speaks please visit www.walknowforautismspeaks.org/centralflorida With great appreciation, Katy Formella Autism Speaks Senior Manager, Field Development Florida

 

FOR IMMEDIATE RELEASE   Media Contact: Frances De La Rosa Frances@ReadyFierce.com    

Orlando International Fashion Week Returns to Electrify the City Beautiful  Orlando, FL –August 10, 2015 – Orlando International Fashion Week is a week of exciting events and showcases                                   featuring cutting edge designers. For seven days, the Orlando fashion scene is transformed and fashion enthusiasts                               are given the opportunity to indulge as well as help raise awareness and funds for Autism. People from all over the                                         World flock to Orlando, Florida during this week to get a taste of the fashion scene in the City Beautiful.   The week will begin with the Fashion Week Extravaganza and Fashion Show at the exciting Orlando Science Center                                   on November 1. This event will feature some of Florida’s hottest media outlets, business owners, designers,                               boutiques, fashionistas, and fashion bloggers. Guests will also enjoy fashion shows, a shopping expo and live                               entertainment throughout the week, including a concert preview from touring artist Shayne Leighton.  “Orlando International Fashion Week is about celebrating Orlando’s growing fashion scene. It’s an opportunity for                             the city to embrace the talented designers, models, and hair/makeup artists and give them an opportunity to shine.                                   We also want to show the rest of the world that Central Florida deserves to be on the map as a destination to find                                               and enjoy high­end fashion.”  

­ Rob Henlon , CEO of Fierce Entertainment Management, LLC  Orlando International Fashion Week packs the entire week with exciting events, featuring the Fierce Spotlight                             Boutique/Store Specials calendar event, the Autism Speaks Benefit Fashion Show, Fashion E.D.G.E. Emerging                         Designer Gauntlet Exhibit, and the Fashion Show Expo, with seminars and networking events.  For more information, contact Frances De La Rosa at Frances@ReadyFierce.com.   

# # #  

AboutFlorida Fashion Weekend

Florida Fashion Weekend (FFW)

Is an on going weekend experience that brings exposure to local and international designers as well as providing them a chance to highlight their talents. We also partner up with venues and attractions throughout Florida and help to combine them with our high-fashion events, designer competitions, and private parties.

Why should fashion only have a one week season preview?

Social Media AccountsReady Inc.Fierce Entertainment Management, LLCOrlando International Fashion WeekFlorida Fashion Weekend

12,500 Likes 3,500 Follows

900 Views 4,000 Follows

Q &AFrequently Asked Questions

Who’s your target audience?

Anyone interested in live shows, fashion, art, accessories, and beauty products for men, women and children from all walks of life.

What is the key message you are trying to give across?

Orlando has a diverse population and is rich in culture. There is a fashion scene in Orlando.

What does the target audience gain from your product or service?

A great experience, networking, awareness, as well as a chance to mingle with the fashion elite in the Orlando, Florida area.

What is Fierce Entertainment Management, LLC’s objective?

To create beautiful experiences and high-end productions to delight even the most discriminating audiences. To also increase designer’s profile and link buyers, photographers, models, and media.

Q &AFrequently Asked Questions

What is your company’s position?

For those interested in special events, as well as those who want to be part of unique high-end experiences, Fierce Entertainment Management, LLC is an event planning company that provides exciting quality events in the Orlando area. What makes Fierce Entertainment Management, LLC. Events so memorable is that we incorporate an exquisite diverse blend of art, music, fashion, and entertainment.

Why have you decided to start this business?

Fierce Entertainment Management, LLC is a subsidiary of Ready Inc. Through our detail oriented customer service, we have taken on online projects that have become well received. With that, some of our clients needed our assistance in order to make their productions successful. Without hesitation, we jumped in and helped with backstage management, team development, and assisted with planning logistics. After assisting with a few major productions including concerts, stage plays, and fashion shows we received several requests to produce elaborate fashion week related events. This interest prompted us to create a second/separate company, Fierce Entertainment Management, LLC.

Thanks for your interest!Please connect with us.

Phone (321) 209 - 4567

Email Fierce@Readyinc.com

Facebook Facebook.com/ReadyInc, Facebook.com/FierceEntertainmentManagement Facebook.com/OrlandoFashionWeek, Facebook.com/FloridaFashionWeekend

Twitter Twitter.com/ReadyInc, Twitter.com/Fierce_EntM Twitter.com/OrlFashionWeek, Twitter.com/FLFashWeekend

Instagram Instagram.com/ReadyInc, Instagram.com/FashionWeekOrlando Instagram.com/FloridaFashionWeekend

Youtube youtube.com/ReadyInc

Beautiful Experiences, High-end Productions

FierceEntertainmentManagement.com

Dear Colleague, Following a successful event last year, Fierce Entertainment Management, LLC will be presenting the second annual Orlando International Fashion Week (OIFW) during the week of November 1-7, 2015. Orlando’s fashion scene is ripe and we are excited to be a large part of the cultural growth Central Florida is experiencing. This being said, we feel that it is only appropriate that your company is part of the journey. I am excited to extend to you and your company several opportunities to have your brand represented as a sponsor in front of our +10,000 following. Orlando International Fashion Week has gained exposure from several local celebrities and media. Our strong internet presence makes us the first point of contact for local and international clients searching for Fashion related events. Currently, we are developing several key partnerships that will help expand our reach even further. Our goal is to showcase the City of Orlando as a major player in the fashion industry and to increase the exposure of our local designers, models, photographers, press, and other talent. Please note the additional information about Fierce Entertainment Management, Orlando International Fashion Week, and sponsorship opportunities included with this letter. In addition to the specific benefits associated with individual sponsorship levels, the total sponsorship package offers exposure that can be more directly targeted, more effective, and less costly than traditional advertising. After you have had a chance to review the information enclosed, I would be happy to answer any questions or custom design a sponsorship package that fits your needs. I look forward to your taking advantage of this special opportunity! Cordially, Rob Henlon, CEO Fierce Entertainment Management LLC (407) 435-4267 www.readyinc.com Rob@readyinc.com

Sponsorship Investments and Benefits

Below you will find the different recognition and guideline valuations. You are able to sponsor Orlando

International Fashion Week at any level below. We are more than willing to modify the proposal to

accommodate your company’s promotional and marketing objective(s) in relation to Orlando

International Fashion Week.

Swag Bag Sponsor

Mention on the website and OIFW handout

Business Name (with link) listed on our website and social media pages

Bronze Sponsor – [$1000]

¼ Page Advertisement in the OIFW handout

2 tickets to the all official OIFW events

2 VIP gift bags

Business Logo (with link) listed on our website and social media pages

Silver Sponsor – [$2500]

½ Page Advertisement in the “Resurrection: The Evolution of Fashion”

fashion show program

4 tickets to the all official OIFW events

4 VIP gift bags

Business Name Added to “Thank You” Acknowledgement on Program

Business Logo (with link) on our website and social media pages

Gold Tier – [$3500]

½ Page Advertisement in “Resurrection: The Evolution of Fashion”

fashion show program

4 tickets to the all official OIFW events

4 VIP gift bags

Business Name Added to “Thank You” Acknowledgement on Program

Business Logo (with link) on our website and social media pages

Screen ad during the “Grand Finale” fashion show

Platinum Tier – [$5000]

Company Logo on Press Wall “Step & Repeat”

Full Page Advertisement in the Orlando International Fashion Week

handout

6 tickets to all events

6 VIP gift bags

Business Name Added to “Thank You” Acknowledgement on Program

Screen ad during the “Grand Finale” fashion show

Presentation Sponsor – [$10,000]

Company Logo on Press Wall “Step & Repeat”

Company name prominently placed on website, & all marketing

/Promotional material

Full Page Advertisement in the Orlando International Fashion Week

handout

10 tickets to all official OIFW events

10 VIP gift bags

Business Name Added to “Thank You” Acknowledgement on Program

Screen ad during the “Grand Finale” fashion show

Aside from the promotional and marketing benefits of accepting a sponsorship for Orlando International

Fashion Week, there are intangible benefits that include positive brand association for a week of events

that will reach a diverse audience. There is also the gratification of supporting a local organization aimed

at giving back to those in need and shedding light on the art community and local businesses.

Nomination of Sponsorship Form

Company Name:

Contact Name & Title:

Contact Number: Email:

Signature of Company Representative:

Company Address: City: State: Postal Code:

Sponsorship Levels

Swag bag Sponsor $1000 (Bronze Sponsor) $2500 (Silver Sponsor)

$3500 (Gold Sponsor) $5000 (Platinum Sponsor) $10,000 (Presentation Sponsor)

Office Use Only - Do Not Write Below

Logo Received Signed Contract

Confirmation Sent Monies Received

This form can be emailed to info@readyinc.com

Make checks payable to: Ready Inc. 3564 Avalon Park East Blvd Ste 1 # 189, Orlando, Florida 32828

An receipt or invoice will be issued to you and/or your business on receipt of form.