See Categories: On homepage, beneath each of your posts

Bill MitchellSept. 13, 2013

Screengrabs for discussionFh-Wien University

Using Categories, read posts about ventures similar to yours

• Find two other students to form a triad team• Sit together • (You’ll be working together tonight)

What’s working, what needs work

• What’s working: Four things I like in your projects:– Equipping audience to DO or FEEL something– Picking a good name– Telling a good story (often a personal story)– Appealing to people’s best instincts

Tips on naming a venture:(sources: smallbusinessindia.com, lsvp.com,

myventurepad.com)

• Be short, simple, searchable• Can people say it?• Can people spell it?• Can people remember it?

Telling a good story(Source: thestarupvideos.com)

• Audience will remember story rather than data• Stories shapes information into meaning• Short and easy to tell and memorable• Emotional GLUE connects you to customers• Stories Inspire action • Stories are less likely to be resisted• Reveal what makes your message unique• Illustrates measurable, concrete results• Stories turn customers into heroes

Gamification

The best journalism…

• Gets clear focus on audience & audience need• Involves the audience in content creation• Involves the audience in sharing the work • Aggregates & curates previous reporting • Is timely• Makes sense of complex topics• Refines raw information with fact-checking• Includes a post-publication plan for user

engagement• Your additions?

Key trends, cont.: Next Step Media

Documentation: A non-journalist documents the killing of Neda

A non-journalist e-mails the video to a friend in the Netherlands

Verification: The Telegraph confirms some details

News organizations spread the news of the killing beyond the simple sharing