www.fetchzone.com

Fetch is a real-time, online marketplace that helps local restaurants promote their

specials/discounts to customers in an efficient and cost effective manner

Restaurants are empty 25% of the time and are prepared to offer specials/discounts to fill seats

using limited-time offers happening at that moment!

1

Fetch Exclusive Members

receive additional discounts

on deals and menu items

Fetch for Consumers

2

Fetch allows easy

access to

specials/discounts right

from the customer’s

phone

Fetch for Restaurants

3

Fetch helps increase

exposure of restaurants to

the local audience in real

time

FetchImpulsivit

ySpork

Groupo

n

Customers

Map of

Restaurants/Notification

Awareness of Specials✔ ✔ ✔ ✖

Yelp/Urban Spoon Reviews ✔ ✖ ✖ ✖

Member Exclusive

Discount ✔ ✖ ✖ ✔

FetchImpulsivit

ySpork

Groupo

n

Restaurant

s

Publish Deals Instantly ✔ ✖ ✔ ✖

Direct Transaction with the

Customer – Risk Free ✔ ✖ ✖ ✖

Social Media Sharing ✔ ✖ ✖ ✔

Competitor Analysis

4

Other Competitors

Assessed

5

Market Strength & Validation

Facts:

8,100 < Restaurants in City of Toronto

$5.8 Billion/year industry

Average person in Toronto dines-out 13 times/month

Surveyed & Registered:Willing to offer discounts/specials to fetch customers

Interested in real time deal publishing and social media sharing

Kibo Sushi, Rock lobster, Lesile Jones, Caplansky’s, Rashers, Amato Pizza, Mars

Food, La Jawab, Sinners Burger, Cucinetta Italian Café, Shops Sports Grill, Mac’s

Sushi, Qoola, Tin Tin Congee, Dormet Sharwama.

Business Model

6

Customers

Free Marketing & Increase in

Clients

Local Restaurants

Product

fetchzone.com

$1.49/Month

Member Fee

Additional Discounts on

Deals & Menu Items

Additional

Discounts on

Deals & Menu

Item

Honest and significantly better

deals then competitor

Member discounts quickly offset

the monthly fee

Customer Acquisition Strategy

(Pilot)

7

Markham

York

UniversityLeslieville

Restaurant Acquisition

• 60+ Restaurants by direct sales

Customer Acquisition

• Area specific Facebook Ads

• Paper flyers (Regional)

• Social Media Marketing

• Promotional sales

**Optimization required after validation

Pilot Targeted Regions

Estimated Acquiring Cost/Customer: $2.2

$-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

-3 2 7 12

Months

Total Revenue

Total Expense

Revenue Projection

8

Break-even

End of 3rd YearAvg. Revenue/Month:

$150,000

Avg. Net Cash/Month:

$30,000Cash will be reinvested in the company

Required: $20,000 (Mixture

of Crowd-funding/Loans)

Expense: Marketing (primarily on-

line), Payroll and TaxesRevenue: Subscription Only

(Advertisement & Add-on’s will be

accounted later)

Timeline

9

IdeationValidation & Development

Scaling & Tweaking

Establishing Growth

May June July August September

Upcoming Milestones:• Launch Service to Customers

(August)

• Customer Acquisition Marketing

(August)

• Service fully Operational (September)

- Project

Planning

- Start of

Project

- App

Development

- Market

Validation

- Design

Finalization

- App Tweaking

- Restaurant Pilot

- Marketing

Strategies

- Restaurant Pilot

- Customer Pilot

- App Marketing

- Add More

Features

- Marketing

- Team

Expansion

Team Fetch

Umar GhulamProduct Development

Zaara SyedaProduct

Development

Andrew

LamBusiness &

Sales

Abbas

RangwalaBusiness & Finance

Jesse FengMarketing

John

PhyperMentor

Prerna

KaulConnector

1

Reference Slides

1

Customer Acquisition Details

1

Channel # of Visits Initial Cost ($) Cost/Month ($)

Write guest post 100 $20.00 $-

Facebook Ads 5000 $- $400.00

Social Media Marketing 1500 $50.00 $-

Email outreach 100 $200.00 $-

Flyer Distribution Network 400 $100.00 $90.00

Promotional Sales 100 $- $-

Customer Referral Network 50 $50.00 $-

Implement a live chat widget 50 $500.00 $-

Commission Mural 10 $30.00 $-

Online Magazine 100 $- $9.00

Online Comic Promotion 50 $- $10.00

Total 7460 950 509

Customer Acquisition Cost

1

MonthsTotal

Customers

Cumulative Expense

($)

Cost Per Customers

($)

0 269 1459 5.4

1 559 1968 3.5

2 875 2477 2.8

3 1219 2986 2.4

4 1595 3495 2.2

5 2004 4004 2.0

6 2451 4513 1.8

7 2937 5022 1.7

8 3467 5531 1.6

9 4045 6040 1.5

10 4675 6549 1.4