Overview of the Dutch Festival Landscape

Amsterdam University of Applied Sciences

Harry van Vliet - Lector Cross Media

December 2016

@FestivalAtlasNL

AUAS

2

FESTIVAL ATLAS - INTRODUCTION

Music Festivals

Question #1

How many (new), when and where?

AUAS

8

Number of music festivals in 2015 by month

jan feb march april may june july aug sept oct nov dec

Num

ber o

f fes

tival

s

2636

55

131143142

117

132

80

303423

FESTIVAL ATLAS - HOW MANY?

(n = 949)

AUAS

9

Number of music festivals in 2015 by region

NH NB ZH Gel Lim Ove Utr Fri Gro Zee Fle Dre

Num

ber o

f fes

tival

s

1616264343

69737374

135

168

232

FESTIVAL ATLAS - HOW MANY?

(n = 968)

AUAS

10

Year of first edition of music festivals in 2015

FESTIVAL ATLAS - YEAR OF ORIGIN

Num

ber o

f fes

tival

s

AUAS

11

Number of paid vs free music festivals in 2015 by month

jan feb march april may june july aug sept oct nov dec

Num

ber o

f fes

tival

s

65

6

37

4328

2239

18

151

2031

46

8896

110

9490

60

272922

FESTIVAL ATLAS - PAID VS FREE

(n = 924)

AUAS

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Percentage of paid vs free music festivals in 2015 by region

% o

f fes

tival

s

Noo

rd-H

olland

Noo

rd-Braba

nt

Zuid-H

olland

Gelde

rland

Limbu

rg

Ove

rijssel

Utre

cht

Frieslan

d

Groning

en

Zeelan

d

Flev

olan

d

Drenthe

471219121217352924322317

53

8881

888883

6571

7668

7783

FESTIVAL ATLAS - PAID VS FREE

(n = 933)

AUAS

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New music festivals in 2015 by region

Num

ber o

f fes

tival

s

Noo

rd-H

olland

Noo

rd-Braba

nt

Zuid-H

olland

Gelde

rland

Limbu

rg

Ove

rijssel

Utre

cht

Frieslan

d

Groning

en

Zeelan

d

Flev

olan

d

Drenthe

2127

4

108

57

1923

42

FESTIVAL ATLAS - HOW MANY NEW?

(n = 130)

Question #2

Line Up & co-occurence?

AUAS

15

FESTIVAL ATLAS - BANDS COUNTRY OF ORIGIN*

* n = 7996 (data partly provided by festivalinfo.nl)

AUAS

16

% o

f ban

ds

Noo

rd-H

olland

Noo

rd-Braba

nt

Zuid-H

olland

Gelde

rland

Limbu

rg

Ove

rijssel

Utre

cht

Frieslan

d

Groning

en

Zeelan

d

Flev

olan

d

Drenthe

263145313244 1

847107678595

1

141320

1811714

1410

1614

2

16

3

97

8

3

95

7

810

94

56

77

6361

69

81

697076

6367

NL UK EU USA Other

FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY REGION

n = 7850

Percentage of land of origin of bands performing at music festivals by region

AUAS

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- GENRES*FESTIVAL ATLAS

*(data provided by hugo.events)

AUAS

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- INNOVATION INDEXFESTIVAL ATLAS

Question #3

Social media use?

AUAS

22

Percentage of social media presence of music festivals

- SOCIAL MEDIA PRESENCEFESTIVAL ATLAS

Face

book

Twitt

er

YouT

ube

Inst

agra

m

Spot

ify

Soun

dClo

ud

Goo

gle+

Tum

blr

Pint

eres

t

last

.fm

Dee

zer

Mys

pace

Perc

enta

ge o

f fes

tival

s

0,51111446

20

39

57

73

(n = 852)

AUAS

23

Percentage of music festivals by number of Facebook likes

- SOCIAL MEDIA: FACEBOOK LIKESFESTIVAL ATLAS

AUAS

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Percentage of music festivals by number of Twitter followers

- SOCIAL MEDIA: TWITTER FOLLOWERSFESTIVAL ATLAS

AUAS

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Percentage of music festivals by number of YouTube views

- SOCIAL MEDIA: YOUTUBE VIEWSFESTIVAL ATLAS

AUAS

26

Average social media use of new vs existing music festivals in 2015

Total new existing

Ave

rage

Num

ber o

f fol

low

ers

(x10

00)

1,7

3,9

2,3

- SOCIAL MEDIA USE

Total new existing

Ave

rage

Num

ber o

f lik

es (x

100

0)

13,6

20,2

14,3

Total new existing

Ave

rage

Num

ber o

f vie

ws

(x m

illio

n)

0,5

3,3

0,8

FESTIVAL ATLAS

(n = 646)

AUAS

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Average social media use of young (< 4 editions) vs old (>10 editions) music festivals in 2015

Total young old

Ave

rage

Num

ber o

f fol

low

ers

(x10

00)

2,42,42,4

- SOCIAL MEDIA USE

Total young old

Ave

rage

Num

ber o

f lik

es (x

100

0) 15,416,515,9

Total young old

Ave

rage

Num

ber o

f vie

ws

(x m

illio

n)

0,4

1,8

1,1

FESTIVAL ATLAS

(n = 435)

Question #4

Regional differences?

AUAS

29

- FACTSHEET REGIONFESTIVAL ATLAS

Noord

Midden

Zuid

*food and film 2016, music 2015 data

2 0 27

1 1 13

7 6 33

Horst aan de Maas (11)

Heerlen (12)Maastricht (7)

Venlo (7)

AUAS

31

FESTIVAL ATLAS - INTRODUCTION

QUESTIONS? ?

AUAS

33

The Team behind the Festival Atlas

Harry van Vliet Head of Research

Witnessed Paul Weller of The Jam jump really high at

Jazz Bilzen 1978.

Erik Hekman Researcher

The man who tried to sell authentic mexican food to

festivalgoers, …never again…

Iris Willems Researcher

Holds the record for number of consecutive festivals spend

in the mud: 7!

- THE TEAM

Julian Meertse Junior Researcher

Still waiting for his first festival visit, saw Ariana Grande in the

ZiggoDome though….

FESTIVAL ATLAS

THANK YOU!Have a Nice Day!

harry@festivalatlas.nl www.festivalatlas.nl

@FestivalAtlasNL /festivalatlasNL