From the Executive Director 2

PGA Financial Assistance Scholarship

3-5

PGA Press Release 6-8

Golf Fest Phoenix 9

Tee Time Magazine 10

February Education Seminars 11

Employment 12

Tournament 13-14

Rules 15

Marketing 16-21

Golf 2.0 22

February 2013

Dear Southwest Section PGA Member I am hopeful that most of you were able to make it through January OK, the colder temperatures and record rainfall did not provide us with a great start for 2013. The last couple days did provide us with that “Chamber of Commerce” weather for the Waste Management Phoenix Open. This should provide the rest of the country and some far reaches of the world with an envious “look” into the benefits of playing golf in the desert. I keep referencing my 2012 SWSPGA Calendar to look up sponsors, but will soon transition to referring to the recently updated SWSPGA website for these numbers and contacts. We were unable to print the Section Calendar this year due to financial limitations, however we look forward to upgrading our online space to provide our members with a quick and easy way to make contact with the sponsors who continue to support our organization. By all accounts golf was up across the country for 2012, although several industry experts point to the fact that “weather” provided for 8% more available days of play. (Our Sections playable days were only up 2%). Accordingly, if your properties were able to make gains larger than these; pat yourself on the back for a job well done. Other critical factors discussed were the “lack of closures”, but instead the continued “re-sale” of properties for “less”. This in effect reduces the over all average rates being charged for golf and creates increased competition at price points that used to be more evenly distributed. While the “price ranges” tend to remain fairly well distributed in season, the shoulder and summer seasons are definitely a “buyers” market making the management of facilities in our market quite complicated. This has clearly put some pressure on the municipal courses in our market as:

1. The City of Phoenix is proposing to outsource the maintenance at their facilities 2. The City of Tucson is accepting proposals to manage or lease as few as one and as

many as all of their courses (See more details at: http://www.tucsonprocurement.com/bidders_bidopportunities.aspx?Orderby=ContractNum )

3. The City of Williams is also accepting proposals for Elephant Rocks. See details at: http://www.williamsaz.gov/

More facilities are taking a close look at engaging individuals to work as “Player Development” staff on a full time basis in an effort to attract players to the game and their properties. Some have had some good success with these new programs and are looking forward to really engaging more significant numbers in the coming “good weather” months. Special thanks to all of you who continue to support our association and our efforts and a great thanks to our most recent additions to the Southwest Section PGA Hall of Fame—Jerry Roberts (Las Vegas), Phil Green and Dana Garmany--- for their lifelong contributions to the game. Respectfully,

Curt Hudek, PGA

Page 2

PGA Financial Assistance Fund Scholarship Program Fact Sheet Graduating high school seniors and college students who are the children or grandchildren of PGA members are invited to apply online at the home page (before you log in) of PGALinks.com to be considered for financial support for college through the PGA Financial Assistance Fund Scholarship Program. The scholarship program is an academic based scholarship program that takes into account the following depending on the class level of the student: High School Graduating Senior

High School Cumulative Grade Point Average – must be at least 3.4 (60% of the scholarship weighting scale). This number is to be an unweighted GPA based on a 4.0 scale.

ACT and/or SAT test scores (30% of the scholarship weighting scale) Extracurricular activities in high school such as sports, clubs, student government, community

service, part time employment, etc. (10% of the scholarship weighting scale). Current College Student (has not reached their senior year in college)

College Cumulative Grade Point Average – must be at least 3.4 (60% of the scholarship weighting scale) Most recently completed college semester or quarter GPA (30% of the scholarship weighting scale) Extracurricular activities in college such as sports, clubs, student government, community service, part

time employment, etc. (10% of the scholarship weighting scale) The amount and number of scholarships is determined by the availability of funds, and may vary from year to year based on these factors and IRS guidelines. In 2012 eight $5,000 scholarships were awarded and 126 $2,000 scholarships were awarded out of 848 applications. Scholarships are awarded at the discretion of the PGA Scholarship Committee. The scholarship is for accredited Universities or Colleges in the United States only. The application process is live online (www.PGALinks.com) between November 15, 2012 and March 15, 2013 and students are asked to wait until they are in possession of their most current grade report (first semester) or transcript before applying. The applicant must enter the students Social Security number and the PGA affiliated parent or grandparents PGA ID number to gain access to the application. After submitting the online application, the applicant must have postmarked by March 15,2013 to the below address a sealed official school grade transcript that shows their GPA information and ACT/SAT test scores (if a high school applicant) to: PGA Financial Assistance Fund Scholarship Program Attention: Linda Bennington Grant and Scholarship Specialist 100 Avenue of the Champions Palm Beach Gardens, Florida 33418 888.532.6661; 561.624.7612 or e-mail: lbenning@pgahq.com PGA members can check out the Scholarship Search Tips for additional listed websites to help you with your scholarship search by visiting the homepage of PGALinks.com/Personal Benefits/PGA Scholarship Program.

Page 3

SCHOLARSHIP SEARCH TIPS

There are many scholarship opportunities available, so never limit yourself to applying for

just one. Research as many funding sources as you can, and learn which ones you may qualify for, then apply promptly.

Find at least two search engines with which you’re comfortable – use both to search for scholarship opportunities. Two good examples include www.fastweb.com and www.scholarships.com. Remember to check the schools that you are applying to. Many schools offer scholarships to students that seek them.

If receiving lots of e-mail from a search engine bothers you, set up a scholarship only e-mail account. This will keep all of your scholarship information in one place, your regular in-box won’t be overflowing, and when you use your scholarship e-mail, you are more focused on searching for scholar-ship information.

Organize the information in a way that makes sense to you. For example, when using Fastweb, click on the “deadline” heading to sort the scholarships according to deadline.

Look where you are going! If you are headed for a specific field, look at the leaders in that field or industry, check their websites for scholarship opportunities. For example, a pre-nursing or pre-med student should check out websites for drug manufacturers or companies that do medical research. Most company’s websites are searchable. Try searching “scholarships”. If that doesn’t yield results, try “foundation” or “philanthropy”.

Look at local organizations/groups such as community foundations, religious organizations, Parks and Recreation, fraternities or sororities, town or city clubs, civic groups such as the American Legion, YMCA, 4-H Club, Elks, Kiwanis, Jaycees and the Girl or Boy Scouts.

Beware of scams and services that will search for financial aid money for you for a fee. You should not have to pay for this information.

Visit local public libraries for scholarship books – often near “jobs and careers” section, good for exploration – don’t use books that are more than one year old.

TIPS TO FILLING OUT YOUR SCHOLARSHIP APPLICATION

When you are requested to send a photograph this must be a business-like photo. One you would submit for a job interview. This means no prom photos, no photos on the beach, no cleavage, no eyebrow, nose or lip rings, showing tattoos, no extreme haircuts, etc. Look professional.

Don’t wait until the last minute to request your transcript be sent – you are not the only student requesting and sometimes there is a 10-30 day back-up at your high school or college. It is up to you to make sure it gets to our office by the deadline.

Remember, due to limited funding, not all applicants receive scholarships. The process is competitive and you should be careful and thorough when filling out your application to give yourself the best possible advantage.

Do not assume that because you received a scholarship previously that you will automatically receive another award. Be aware that there are always new students competing for awards.

If you want to be taken seriously, consider getting a generic email address rather than a cutesy one like “jellybean07”, “pimpstress”, “superman” or “lopezlover”. Email is used as a form of contact with applicants.

Don’t let a parent fill out the application, it is your responsibility Proofread your application

Page 4

COLLEGE PREPARATION ASSISTANCE

HERE ARE SOME ADDITIONAL WEBSITES TO HELP YOU WITH YOUR SEARCH:

www.collegeboard.com www.Fastweb.com

www.pathwaystocollege.net www.ScholarSelect.com

www.CSOcollegecenter.org www.Zinch.com

www.makingitcount.com www.knowhow2go.org

www.tgsic.org www.aie.org

ADDITIONAL SCHOLARSHIPS TO APPLY FOR

www.scholarships.com

www.lpgafoundation.org (high school senior female golfers)

www.coca-colascholars.org

www.questbridge.com

www.collegescholarships.com

Your school guidance office Community Foundation in your city College websites

www.nagagolf.org (amputee member and dependents)

www.kfcscholars.org

www.FoldsofHonor.org (children of military service men and women killed or disabled

while serving our nation)

www.americorps.org

www.ScholarshipExperts.com

Page 5

IMMEDIATE RELEASE Contact: Julius Mason January 29, 2013 561/624-8444 jmason@pgahq.com

LEGENDARY LEE TREVINO, A SIX-TIME MAJOR CHAMPION AND 1985 U.S. RYDER CUP CAPTAIN, NAMED RECIPIENT OF 2013 PGA DISTINGUISHED SERVICE AWARD

PALM BEACH GARDENS, Fla. – Six-time major champion Lee Trevino, arguably golf’s most engaging personality as a competitor while quietly conducting a tireless philanthropic life, has been named the 2013 recipient of the PGA Distinguished Service Award. A member of the World Golf Hall of Fame, Trevino, 73, will receive the Association’s highest annual honor in conjunction with the 95th PGA Championship at Oak Hill Country Club in Rochester, N.Y. The award presentation is Aug. 7, at the Rochester Riverside Convention Center. The PGA Distinguished Service Award, inaugurated in 1988, honors outstanding individuals who display leadership and humanitarian qualities, including integrity, sportsmanship and enthusiasm for the game of golf. “Lee Trevino is the classic rags to riches story in golf. Throughout his life, Lee has never lost sight of his roots and his humble beginnings,” said PGA of America President Ted Bishop. “He was a self-made player who persevered and won championships because he owned his golf swing. He has spent countless hours during his life helping others. In the history of The PGA of America, no one has appreciated or valued membership in our Association more than Lee. He is the quintessential PGA Professional – player, teacher, and humanitarian. “It is only fitting that we honor Lee Trevino with The PGA's highest award in 2013, a year where major championships will be conducted at Merion, Muirfield, and Oak Hill – venues where he won majors. I can’t wait until August to give Lee this prestigious award.” Born Lee Buck Trevino in Dallas, Texas, he was raised by his mother and grandfather, a gravedigger. Trevino began picking cotton when he was 5, and advanced to picking up golf balls before he joined the caddie yard. He left school at age 14, helping raise money for his family. Trevino lived near Glen Lakes Country Club in Dallas, across from the seventh hole, in a little house with his grandfather, mother, uncle and two sisters. There was no running water or electricity. Before he would become a major force in golf, Trevino defeated all comers on a par-3 course with a taped-up Dr Pepper bottle, and went on to spend four years in the U.S. Marine Corps. Turning professional in 1960, Trevino’s golf talent was spotted by PGA Life Member Bill Eschenbrenner of El Paso, Texas, who was among a group playing Mondays at the former Horizon Hills Country Club. It was there that Trevino stayed in a small motel on the property, worked behind the golf shop counter and managed the practice range. “When I saw what a great talent he was, I told Lee that I would help him get his PGA card, which was the requirement at that time to play on the Tour,” said Eschenbrenner, the 2005 PGA Golf Professional of the Year, who ultimately signed the documents verifying that Trevino was eligibly employed.

--more--

Page 6

“The PGA meant everything to Lee then, and it does now. Lee has been a giver all his life. He had those who helped him get his start in life, and he has not forgotten that. He gives back in so many ways.”

Joining the PGA Tour at 27, Trevino captured the first of his two U.S. Open Championships in 1968 at Oak Hill Country Club in Rochester, N.Y., the first of four times when legendary Jack Nicklaus finished second to him in a major. Trevino went on to win 29 times, including six majors – rhe 1968 and 1971 U.S. Open; the 1974 and ’84 PGA Championship; and the 1971 and ’72 Open Championship. He competed on six U.S. Ryder Cup Teams in three separate decades (1969, ’71, ’ 73, ’75, ’79, ’81), posting a 17-7-6 record, and went on to serve as U.S. Captain in 1985. He was the 1971 PGA of America Player of the Year and won five Vardon Trophies for season scoring excellence (1970, ’71, ’72,’74, and ’80). In a remarkable four-week period in 1971, Trevino won in succession – the U.S. Open, Canadian Open and the Open Championship. At the height of his career, he was one of three players struck by lightning on June 27, 1975, at the Western Open. Though it severely hindered his game, he battled back through a series of operations and won 29 more titles on the Champions Tour, a run that included the 1992 and 1994 Senior PGA Championships. “I can’t tell you how much I have cherished The PGA, and what it meant to have the start I had by having that card in 1967,” said Trevino. “I’m as loyal as any individual to The PGA, an organization whose members are called upon to do everything that you can think of – whether it’s growing the game, building courses, working behind the counter or playing.” Trevino has maintained a passionate, yet behind-the-scenes philanthropic life, led by his affection for the St. Jude Children’s Research Hospital, sparked through donations from winning three former Danny Thomas Memphis Classic (now St. Jude Classic) titles. On July 30, 2001, Trevino recorded a hole-in-one in the Par-3 Shootout in Gaylord, Mich., and donated $500,000 to the hospital. He was the 1971 National Christmas Seal Sports Ambassador, a member of the President’s Council on Physical Fitness and Sports and the National Multiple Sclerosis Society Sports Committee. He supported the Boy Scouts of America and its Circle 10 initiative in Dallas. For more than 25 years, Trevino has been virtually on call for countless charities, agreeing to be “auctioned” to a donor, then playing golf with groups throughout the country. Those charities assist underprivileged children, shelters for abused women, and disease prevention and research. Trevino also is an avid supporter of the military, appearing in recruiting announcements for the U.S. Marines, and participating in the Stater Bros. Heroes Challenge in Riverside, Calif., which benefits families of Congressional Medal of Honor recipients. Lee and Claudia Trevino live in Dallas, Texas. They are parents of a daughter, Olivia, a University of Southern California graduate, who now works at Southern Methodist University, and a son, Daniel, a sophomore at USC. Trevino also has a son, Richard, who is a businessman in Pensacola, Fla.; and daughters Tony, a club manager at Heritage Ranch in Allen, Texas; and Troy Liana, a fitness instructor in McKinney, Texas. Trevino has five grandchildren.

--more--

Page 7

PGA Distinguished Service Award Recipients

About The PGA of America Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

###

Page 8

1988 Herb Graffis

1989 Bob Hope

1990 No Recipient

1991 The Hon. Gerald Ford

1992 Gene Sarazen

1993 Byron Nelson

1994 Arnold Palmer

1995 Patty Berg

1996 Frank Chirkinian

1997 The Hon. George H.W. Bush

1998 Paul Runyan

1999 Bill Dickey

2000 Jack Nicklaus

2001 Mark McCormack

2002 Tim Finchem

2003 Vince Gill

2004 Pete Dye

2005 Wally Uihlein

2006 Fred Ridley

2007 Jack Burke Jr.

2008 Dennis Walters

2009 William Powell

2010 Billy Casper

2011 Larry Nelson

2012 Dave Stockton

2013 Lee Trevino

Page 9

FREE PRESS COVERAGE FOR YOUR GOLF COURSE OR GOLF RELATED ORGANIZATION IN PHOENIX VALLEY

TEE TIMES MAGAZINE! Tee to Green, a recurring feature in the Southern Chapter's publicly distributed magazine, Phoenix Valley Tee Times, is specifically designed to share golf news and accomplishments. If you have an upcoming event, tournament or community news, staff promotion or recognition, special accomplishment, member with a unique story or junior golf related announcement, please email no more than 250 words (but at least 25 words), and a photo (if applicable) to info@GoGolfArizona.com and we will include it in the upcoming issue and/or post it on our home page at www.GoGolfArizona.com. THE 'FINE PRINT' Please do not submit items that would be traditionally advertised (Golf or Stay & Play discounts, golf instruction, etc.). We happily include 'open to the public' events in Tee to Green on a first-come, first serve basis at no charge; but we would truly appreciate your advertising support of the magazine whenever applicable.

Page 10

Upcoming February Education Seminar’s

Page 11

To Register for this Seminar

To Register for this Seminar

Page 12

To view PGAjobfinder on PGALinks.com

<<click here>>

Click the link below to get information

to contact our PGA Career Consultant Bill Keys, PGA

<<click here>>

PGA Professionals | Non-PGA Professionals

If you are a PGA Professional, you will need your PGALinks username and password.

Tournament Registration Late Fee

The Southwest Section PGA Officers and Board have established a $30 tournament registration late fee for all Southwest Section PGA events.

Each event will have a registration deadline. Any entries accepted after the deadline will be subject to the appropriate late fee penalty. A player will be allowed to participate provided the host facility can accommodate this request.

All late fee charges will be donated to the Southwest Section PGA Foundation.

Page 13

Code of Conduct Policy

Late Fee Policy

Page 14

2013 Tournament Calendar

Rules of Golf

Now What? – January 25, 2013

Individual Stroke Play

Player A’s ball lies 20 yards from the hole. Player A chips and as the ball is in motion towards the putting green:

1. Player B moves a bunker rake that might affect the movement of Player A’s ball. 2. Player B moves a flagstick on the fringe that might affect the movement of Player A’s ball. 3. Player B moves Player C’s wedge near the putting green that might affect the movement of

Player A’s ball. 4. Player B moves a pine cone that might affect the movement of Player A’s ball. 5. Player B marks and lifts his ball on the putting green that might affect the movement of Player

A’s ball. Bonus Question A:

Player A and Player B are fellow-competitors. Both players’ balls lie on the fringe. Both players play strokes at the same time and the balls collide on the putting

green. Bonus Question B:

Player A and Player B are fellow-competitors. Player A’s ball lies on the putting green 30’ from the hole. Player B lies 20’ from the hole on the fringe. While Player A’s ball is in motion after a stroke, Player B plays his ball and the balls collide on the putting green.

Page 15

Team Effort, Inc. is proud to announce the appointment of Brad Wuhs as National Sales Manager for Nike Golf Accessories by Team Effort. Brad is a 10-year PGA Member and comes to Team Effort after a successful run with Bridgestone Golf as a territory manager in Iowa and Nebraska. Brad will be responsible for servicing all green grass accounts in the Section, and can be reached directly at 515-418-4245 or via email at brad.wuhs@teameffort.com. To view the 2013 Nike Golf Accessory catalog, please visit: www.teameffort.com/NIKESP13home.html.

Page 16

Player Development Message: The start of a New Year, peak golf season for some while others have just started their offseason. Despite seasonal differences we all have the opportunity to be experts in golf for those we touch at our courses, clubs, and communities. I hope one of your 2013 resolutions is to evaluate the player development plan at your facility and to take positive steps to add new programs and events this coming season. Your efforts will increase play and increase your value. In my role as Player Development Manager I’m thrilled to see the great work that is being done to grow the passion for our game here in the Southwest Section. We have PGA Members that have been innovative in creating programs and events that meet the goals of Golf 2.0. We have many professionals that really understand the value in retaining avid players and attracting new and returning players. There is no shortage of efforts to grow golf and we should all be appreciative of the efforts that many are making each and every day. Our SWPGA Board has decided to make annual award to a member that exemplifies efforts in the area of Player Development. We share a common mission to grow the game of golf, and like recognizing our best players and best teachers we should recognize exceptional efforts in player development. This year I congratulate Josh Doxtator, PGA Head Professional at Trilogy Golf Club at Vistancia, for his exemplary efforts for being recognized as SWPGA Player Development Award Winner. With one program Josh has found a method to reach core players, to engage lapsed golfers and to develop new players. The story of the G.A.L.S. program that is has evolved to include over 220 this season is an inspiration and a shining example of what PGA experts are doing at their facilities. No matter where you are in your player development planning process please contact me if I can help provide you resources or ideas that will make an impact for your facility growing the number of players and creating a fun and welcome atmosphere. Happy New Year! I hope you and those you touch hit many more good shots in 2013!

Bob Doyle, PGA Player Development Regional Manager bdoyle@pgahq.com 602-304-0397

Page 17