Eyewitness News @ 5pm is a consistent program

that Salt Lake City viewers can depend on

year-to-year!

Feb 2005 Sweeps

G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

EWN @ 5pm HH Rtg/Sh

Feb’05 5/12Feb’04 5/12

HH Rtg/Sh

Eyewitness News @ 5pm5/12

Jane Pauley (4pm)2/7

+150% HH Rating / +71% HH Share

Eyewitness News @ 5pm grows its lead-in by

150%!

KTVX ABC 4 News @ 5pm7/15KTVX Oprah Winfrey (4pm)

8/19-12% HH Rating / -21% HH

Share

KUTV 2 News @ 5pm 7/15KUTV 2 News @ 4:30pm 6/14

+17% HH Rating / +7% HH Share

Eyewitness News @ 5pm grows audience

during the newscast…

A18-49 by 23%A25-54 by 29%

Feb 2005 Sweeps

G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

A18-49 A25-54

KSL Eyewitness News @ 5pm (5-5:15pm)13,000 14,000

KSL Eyewitness News @ 5pm (5:15-5:30pm)16,000 18,000

+23% +29%

KTVX ABC 4 News @ 5pm (5-5:15pm) 27,000 28,000KTVX ABC 4 News @ 5pm (5:15-5:30pm) 24,000

24,000 -11% -14%

KUTV+ 2 News @ 5pm (5-5:15pm) 18,00021,000

KUTV+ 2 News @ 5pm (5:15-5:30pm) 17,000 20,000 -6% -5%