FEASIBIL ITY STUDY IN DESTINATION

By Widodo Heru Santoso

Naon eta Pisibiliti Stadi? naha aya anu mengerti?

Feasibility Study are:

1. The term encompasses a wide range of studies that differ

somewhat in respect of their purpose and content.

2. Main objective is to test the potential viability of a

proposed project

3. It is a systematic, logical and neutral tool for

rational decision-making

jadi éta téh..

usaha pikeun meunteun ideu

bisnis sarta mantuan némbalan

patarosan naha ideu kasebut

dituluykeun atawa henteu.

conto anu gampangna, naha aya conto anu

suksés ngagunakeun Pisibiliti Stadi?

Las Vegas in 1931 (25.000 populations)

Develop 1st entertainment complex for Dam workers.

Las Vegas in 2013 (593.000 populations)

More than 370k people work for hospitality & tourism

industry with almost 40 million tourists arrival.

Will attract

sufficient

customers to be

financially, or

commercially

viable;

Environmentally

and economically

sustainable;

Capable of

obtaining all

necessary

approvals –

permits, licenses,

etc.;

Can be built, or

developed at the

proposed costs.

Successful tourism feasibility study:

How, What and Where

to your

Feasibility Study from ?

Pre-Feasibility Study

1. Define Scope of study

2. Determine information you need (source

related research)

The Research

1. Start from Government;

regulatory, program,

permits, plans, politics,

etc.

2. Industry trend, prospect

and opinion.

3. Market checks;

international & domestic

visitors, regional analysis,

competitor analysis,

SWOT,

4. Location/ site analysis,

infrastructure analysis,

facility analysis

(accommodation,

attractions, travel agent,

transport, other

amenities),

5. Management/

operational, staffing

analysis,

6. Products, sales and

marketing plan.

7. Impacts; environmental

and social-culture.

8. Financial; investment

costs, price structure,

revenues, operating cost,

BEP, ROI, economic

viability.

The Report

1. Identify & describe your result with contrast

scenarios ,

2. Writing structure, research methodology, theories,

3. Charts and tables

4. Meet to Business Plan concept

(time of report/ actual)

Feasibility

Study is

Business Plan No it’s NOT!

I’m telling you….

Feasibility study conducted

before decision to proceed (go/no

go) but Business plan prepared after

decision to proceed (go).

Feasibility study provides

investigative function but Business

plan provides planning function.

rongkah, gampang sakali enya..

hatur nuhun manusa kalong

Widodo Heru Retail Business Professional, Branding and Channel Marketing Hospitality and Destinations Enthusiasm Contact me @: Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru

Critics and comments welcome.. Mail me: widodo.heru@gmail.com

THANK YOU

In Memoriam Bob Kane, Asep Sunandar Sunarya 24 Oct 1915 – 3 Nov 1998 3 Sep 1955 – 31 Mar 2014