Favorite Wordpress SEO PluginsBy Andrea Kalli

The Virtual Team with Andrea Kallihttp://www.virtualassist.net

Topics Covered• Review the top seven marketing plug-ins that

will ignite your online presence. • Learn how to utilize key social media plug-ins

within your WP site.• Explore the fundamental "SEO Best Practices"

for getting maximum visibility in the Search Engines!

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Marketing Plugins in Wordpress• Search Engine Marketing – SEM

– it is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

– Gaining traffic through free SEO efforts• Social Media Marketing

– refers to the process of gaining traffic or attention through social media sites.– You want visitors to do three things easily:

• Share your content with their social networks• Share your content on bookmarking sites• Connect with you on your social networks

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Free Plugins• Search Marketing plugins

– All-in-One SEO Pack– SEO Friendly Image– Broken Link Checker – demo on Colorado Garden Club site– Simple Tags

• Social Media Marketing plugins– Sharebar– Sexy Bookmarks – demo an install– Social Media Widget – demo on Your Websites in Wordpress site <- in

widgets area

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

All-in-One SEO Pack• Set Home Page title, meta

description, and meta keywords• Configures canonical urls –

helps in eliminating duplicated pages

• Configures auto-descriptions• Set indexing options• Provides individual page/post

excerpt customization

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

SEO Friendly Image• Standardizes and

automates best practices in image SEO.

• Even the smallest steps in SEO practices should be performed.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Broken Link Checker• Identifies broken

links in your website and provides a quick way to fix them

• Google frowns upon websites that have too many broken links.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Simple Tags • Biggest bonus is that it provides the ability to add tags to

pages.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Sharebar• Keeps the sharing

buttons visible and in sight on the side of the content.

• Encourages more (and easier) sharing of your content.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Sexy Bookmarks – demo an install• Provides easy sharing of your content to

bookmarking sites, social network sites, and via email.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Social Media Widget• Fabulous variety of

buttons to social sites that you can tap into and utilize for connection purposes.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Some Alternative Plugins• Wordpress SEO by Yoast

– http://yoast.com/wordpress/seo/– I like the Robots meta configuration feature

• Paid SEO plugins and services to explore if you are not confident in your on-page SEO skills, yet you want to advance your website in the search engines:– Scribe - http://scribeseo.com/

• Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.

• Monthly fee.

– SEOpressor - http://www.seopressor.com/• Analyzes your content and provides a “score” and recommendations for better

optimization.• One-time cost for plugin.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

On-Page Search Engine Optimization Tips and Checklist

1. Create an optimized page for every service you offer, and use your keyword phrases targeted for that specific service.

2. Follow this simple checklist when creating posts and pages on your site: Create a tightly focused title using your keyword phrase for that post/page. Use one or two categories for each post. Use up to 7 keyword phrase tags for every post. Make your first paragraph count by using your primary keyword phrase within it. Utilize lists, bolding, and section headers in your content. Ideally using keyword phrases into the

section headers. Sprinkle one or two of your keyword phrases throughout. Use your primary keyword phrase in the last paragraph. Include one or more optimized images in your content.

Professional Support for Your Business OnlineAndrea Kalli

http://www.virtualassist.net

Professional Support for Your Business Online

“Taking Your Business to the Next Level”

The Virtual Team with Andrea Kallihttp://www.virtualassist.net

Professional Support for Your Business Online

“Taking Your Business to the Next Level”

The Virtual Team with Andrea Kallihttp://www.virtualassist.net

Thank You!