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[email protected] @davidmlane Getting into the App business David Lane Managing Director 1

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Page 1: Fat Fish Games Presentation 20 NOV 13

[email protected]@davidmlane

Getting into the App business

David LaneManaging Director

1

mailto:[email protected]
Page 2: Fat Fish Games Presentation 20 NOV 13

About Us

• Formed the business in 2004.

• Formed with friends from university.

• Wanted to work for ourselves

• Getting into games

2

Page 3: Fat Fish Games Presentation 20 NOV 13

Funding your idea

3

• Cash flow. • Start up money/Seed funding.

• Investors • Loans & grants.

Page 4: Fat Fish Games Presentation 20 NOV 13

Your team

4

• Who do you start a business with?

• Should you get a partner? • Working with family & friends. • Hiring & firing.

Page 5: Fat Fish Games Presentation 20 NOV 13

The billion dollar idea

5

?

Page 6: Fat Fish Games Presentation 20 NOV 13

6

• Most apps go unnoticed

• Paid vs. viral growth

• Know your target audience

• Measure your marketing success

Promo, promo, promo

Page 7: Fat Fish Games Presentation 20 NOV 13

[email protected]@fatfishgames

What goes into making an App?

Jonasson LochnerProduct Director

1

Page 8: Fat Fish Games Presentation 20 NOV 13

Concept

• Using your instincts

• Current Trends / Me too Apps

• Competition, USP

• Niche / Gap on the Market

• Passion vs. Logic

• Short Term vs. Long Strategy

2

Page 9: Fat Fish Games Presentation 20 NOV 13

Decisions, Decisions, Decisions

3

• Designing your App

• What platforms to develop for • Time / Cost Management.

• Unified Free App, and UI

Page 10: Fat Fish Games Presentation 20 NOV 13

Software Design Cycle

4

• Your Team, Sub Teams

• High Level Design of Your App

• Published case studies

• AB Testing

Page 11: Fat Fish Games Presentation 20 NOV 13

Rinse and Repeat

5

• Event Tracking and User Behaviour

• Compare, Optimise, Repeat

• Your App is never finished

• Product Development Strategies

• Scrum, iterative and incremental

Page 12: Fat Fish Games Presentation 20 NOV 13

6

• Goals and defining success

• Making your App successful

• A great App is not enough

• What have you learned?

And the rest…

Page 13: Fat Fish Games Presentation 20 NOV 13

www.FatFishGames.com@FatFishGames

7

Questions?


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