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Consumer Marketing Agency

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  • AG E N C Y O V E RV I E W 2

    About Fast Horse E S T A B L I S H E D I N 2 0 0 1

    + Integrated, non-traditional proposition

    + Big agency experience in an independent, creatively driven boutique

    + Consistent, award-winning work highlighted by fresh thinking and top-

    of-the-industry execution

    + Reputation for building some of the countrys most respected brands

    + Core philosophy: Big ideas trump big budgets

  • AG E N C Y O V E RV I E W 3

    Our Services STRATEGIC PLANNING BRAND STRATEGY DEVELOPMENT

    CONNECTION PLANNING

    CONTENT MARKETING CONTENT STRATEGY

    SOCIAL MEDIA MARKETING

    BRANDED ENTERTAINMENT

    E-MARKETING

    SEARCH ENGINE OPTIMIZATION

    INTERACTIVE / DIGITALAPP DEVELOPMENT

    WEBSITE DEVELOPMENT

    CONTENT MANAGEMENT SYSTEMS

    SOCIAL MEDIA PLATFORMS

    MEDIA / INFLUENCER RELATIONS

    SPORTS MARKETING

    GRAPHIC DESIGN

    VIDEO

    ADVERTISING

    PROMOTIONS

    STREET MARKETING

  • AG E N C Y O V E RV I E W 4

    Our ClientsWere proud of the partners we work with a strong mix of local, regional, national and global clients

  • AG E N C Y O V E RV I E W 5

    3M

    Airstream

    Best Buy

    Bristol-Myers (Excedrin)

    Cargill

    CNS/Breathe Right

    Fairview Health Services

    General Mills

    General Motors

    H&R Block

    Hallmark

    Hormel Foods

    Harley-Davidson

    Engine Corp.

    Jim Beam Brands

    Kelloggs

    Kodak

    Land O Lakes

    Lawson Software

    Leinenkugels

    Lennox

    Mall of America

    Merrill Lynch

    Microsoft

    Miller Brewing

    Minute Maid

    Our Collective E X P E R I E N C ESeasoned staff with big-agency background. Our collective

    experience includes work for some of the worlds best-known brands

    Northwest Airlines

    Pillsbury

    Pure Fishing

    Polaris

    Sprint

    Target

    Unilever (Ragu)

    United Airlines

    Volvo Penta

    Wells Fargo

    Wendys

  • AG E N C Y O V E RV I E W 6

    Among the first agencies in the U.S. to specialize in consumer engagement

    Our heritage lies in public relations, where building relationships, creating buzz, engaging influencers

    and other non-traditional brand-building approaches have always been the norm. As weve evolved into

    a full-service agency, we translate that experience and philosophy into reaching target consumers with

    integrated campaigns ranging from traditional media to a variety of social media platforms that didnt

    exist just a few years ago.

  • AG E N C Y O V E RV I E W 7

    W E H A V E A R E P U T A T I O N F O R C R E A T I V I T Y backed by numerous high-profile awards, ranging from PR Week

    awards to an Effie, the Oscar of the advertising world. Whether

    its a significant innovation or a simple twist that takes an idea from

    good to great, we pride ourselves bringing creative capital to

    every campaign we touch.

    Highly Creative

  • AG E N C Y O V E RV I E W 8

    Planning &IdeationWe're brand stewards with the creativity, experience and resources to challenge convention when partnering with our clients to build

    their brand.

    We ensure strategies and ideas are grounded in appropriate insights and that the proposed tactics are validated prior to execution.

    We have a step-by-step process to get us there. We call it ThoroughBrand.

    + Influencers

    + Where consumers get info

    + Trends

    + Media Analysis

    + Competitive Analysis

    Business/Culture/Media Audit Workshop

    Consumer Learning Qualitative/Quantitative

    Brand Blueprint Recommendation

    Consumer Insight Research

    Marketing Brief/Strategic Platform

    Generate Program Ideas

    Consumer Feed on Ideas Qualitative

    Final Marketing Plan

    Implementation

    Measurement

    + Key Competitive Differentiator

    + Vital Product Attributes

    + Product Benefits

    + Emotional Benefits

    + Shared Benefits

    + Vital Icons

    + Brand Archetype

    BRAND POSITIONING

    THOROUGHBRANDTM

  • AG E N C Y O V E RV I E W 9

    UN

    DIF

    FE

    RE

    NT

    IAT

    ED

    IRRELEVANT

    HIGHLY RELEVANT

    HIG

    HLY D

    IFF

    ER

    EN

    TIA

    TE

    D

    BRANDS THAT DRIVE

    SUPERIOR ECONOMIC

    PERFORMANCE

    >

    > >

    A WELL-INFORMED BRAND POSITIONING and the strategies, messaging and visual

    identity that bring it to life is crucial to

    communicating effectively and engaging

    and motivating your audiences. Fast Horses

    ThoroughBrand process is designed

    to bring the voice of the consumer into

    the planning process, helping determine

    differentiation and relevance while ensuring

    we reach the right people with the right

    content in the right context.

    ThoroughbrandTM

  • AG E N C Y O V E RV I E W 10

    Social Media SavvyW E G E T S O C I A L M E D I A

    Fast Horse just helped Coca-Cola take its social media strategy

    global with the launch of a campaign touching 206 countries in

    365 days. While the stage may be bigger, Cokes social media

    challenges are no different than yours. Social media is about

    engagement. Its about establishing relevance. Its about integration

    with the rest of your marketing. Marvin Windows and Doors. Insight

    Schools. Pepin Heights Orchards. Odwalla. Minneapolis Parks

    Foundation, Radisson. Weve helped them all figure out how social

    media can help reach their business objectives.

  • AG E N C Y O V E RV I E W 11

    We help brands communicate key messages online and empower

    their customers to become advocates and loyalists

    + Assist national and regional brands in creating a powerful web presence

    both on and off the brands website

    + Promote websites through e-marketing, online outreach and strategic offline campaigns

    + Blogger relations campaigns

    + Branded content for distribution on video-sharing sites like YouTube

    + Manage Facebook activation and content

    + Develop mobile applications

    + Search engine optimization

    + Use Twitter to connect with consumers, bloggers, reporters and other influencers

    + Share links and important information with delicious.com social bookmarking

    + Develop presence on niche and special-interest social networking sites

    + Monitor and analyze blog coverage and other social media chatter

    + Build corporate blogs and create fresh content

    Top-of-the-industryC ON T E N T M A R K E T I NG ST R AT E G Y & E X E C U T ION

  • AG E N C Y O V E RV I E W 12

    Big ideas trump big budgetIn a fractured, rapidly changing media environment, we know its not the size of the marketing budget, but the amount of creative capital that

    ultimately determines consumer brand engagement and marketplace momentum. We have a reputation for creativity and a track record of

    producing results. Weve recently designed and launched an iPhone app, rebranded a scrapbooking industry leader, promoted the nations

    largest public art installation, created a national frenzy around a new apple, generated awareness and donor support for a local non-profit with

    the help of a Lake Creature, produced a short film that helped generate 90 million impressions for a hotel promotion, and executed Coca-Colas

    most ambitious social media campaign. And we did all of these projects with budgets comparable to or less than what you have to spend.

    CORE PHILOSOPHY

  • AG E N C Y O V E RV I E W 13

    Our unique and nationally recognized business model allows highly experienced staff to stay close to our clients day-to-day business. The

    traditional hourly billing and hierarchical staffing model found at most agencies promotes delegation of client work to the least experienced

    staffers. Thats how agencies have traditionally made their money. Five years ago, we formalized a blended-rate, project-fee model and created

    a flatter organizational structure that allows the more seasoned account team members at Fast Horse to bring the full weight of their collective

    experience to delivering on and exceeding client expectations. We call it FastTrack, and the approach has been recognized by Upsize Magazine

    with a Business Builder Award for Financial Excellence and Innovation.

    With FastTrack, a project fee and deliverables are agreed to up front, and then its up to us to determine the best way to use our experience

    and resources to get the agreed-upon results. That means our clients never have to worry about their projects being over budget because some

    kid fresh out of college is spinning his or her wheels on their account. In short, our FastTrack billing and staffing model ensures were in the

    business of selling results, not hours.

    FastTrack staffing & billing modelTM

  • AG E N C Y O V E RV I E W 14

    WE WORK WITH OUR PARTNERS TO DETERMINE THE BEST MEASUREMENT TOOLS, WHICH MAY INCLUDE:

    Measurement+ Publicity/Cost Per Impression

    + Share of Voice Online

    + Website Visitors

    + Page/Video Views

    + Click-Through Rates/Paths

    + Sales/Donations

    + Key Messages Delivered

    + Pre/Post Awareness Surveys

    Consumer Engagement

    + Event Attendance

    + Activity Participation

    + Social Network Participation

    + Word of Mouth/Pass-alongs

  • PA RT N E R S H I P 15

    Fast Horse Blue CrossP A R T N E R S H I P