fashion retail / digital and physical
TRANSCRIPT
Fashion Retail
A seamless physical & digital experience
Credits
Trend 1: Bring physical into digital
Adding to the digital environment:
• Exclusivity• Personalization• Interaction• Commerce (fashion e-bay)• Access/ democratization
2
KCD launches digital catwalks web 2.0 (29 Jan)
Web site: http://www.digitalfashionshows.com
3
Trend 2: Bring digital into physical
Adding to the physical/retail environment:
• Information• Augmented reality experience• Live “access” to worldwide events of the
brand• Shopping customization• Interaction (e.g. mirrors)• Recreation space / fun element• Engagement
5
Burberry flagship store, Regent Street, London (13/9/2012)
Video/ interview: http://www.youtube.com/watch?v=CokbQWI_15U
• 100 digital screens and 160 iPad terminalsstreaming interactive content
• 4087 m2 store• multi-sensory experiences include digital rainstorms
and lightning
Burberry states: “bringing
Burberry.com to life, seamlessly blurring physical and digital
worlds”
6
Alfred Dunhill Autumn/Winter 2012 collection show in Shanghai
Web site: http: www.dunhill.com
Video of the show: http://www.youtube.com/watch?v=iPizPHlFNOw
7
Ipad app video: www.youtube.com/watch?v=oEjAWqTNJmY
Georg Jensen in-store & ipad augmented reality
Video/ interview: vimeo.com/56763082
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Thank you