fashion merchandising: standard 6 main segments of the fashion industry
TRANSCRIPT
FASHION MERCHANDISING: STANDARD 6
Main Segments of the Fashion Industry
Objectives
Students will explore the main segments of the fashion industry. Objective 1: Describe the primary market in the
fashion industry. Objective 2: Describe the secondary market in the
fashion industry. Objective 3: Describe the tertiary market in the
fashion industry and the types of fashion businesses. Objective 4: Recognize categories in the retail
market. Objective 5: Identify careers in the fashion
merchandising industry.
Primary Market
Businesses that grow and produce the raw materials that become fashion apparel or accessories.
Secondary Market
Businesses that transform the raw materials into fashion. The link to the retail world.
Tertiary Market
Businesses that sale the fashion merchandise. Sole Proprietorship: Business with only one
owner Partnership: Business structure with two or
more owners Corporation: Business that chartered by the
state, legally apart from the owner(s)
Retail Market Categories
Men’s
Women’s
Juniors
Children
Home Décor
Men’s Wear
Traditionally, men have not responded to fashion changes quickly.
However, today men have become almost as fashion conscious as women.
Fashion markets present new lines two to four times a year.
Men’s Wear Segments
Tailored clothing Usually business attire,
very dressy and classy Casual Office Wear
Sometimes called “Friday Wear”
Khakis, button downs, sweaters
No Jeans or Sneakers Sportswear
Athletic attire, t-shirts, loose fitting clothing, seperates
Nike, Adidas, Underarmour
Casual Non-athletic Jeans, polo/golf shirts
Outdoor Sport Coats and jackets Northface, Columbia
Furnishings Accessories, watches,
bags, sunglasses, cuff links, jewelry
Footwear
Women’s Wear
Women’s wear represents the largest share of the apparel industry.
Fashion is continually moving and changing.
The retail life of a women’s line is approximately 10 weeks.
After that point, stores begin introducing new lines for their customers.
Women’s Size Ranges
Misses Regular sizes in even numbers from sizes 2-14
Women’s/Plus Size Full figures size 14+
Petite Designed for women under 5 feet 3 inches tall
Juniors Designed for younger figures with odd-
numbered sizes from 1-13
Women’s Wear Segments Business
Tailored, classic, dressy
Sportswear Jeans, t-shirts,
sweaters Bridal/Formal Wear
Wedding, bridesmaid, prom, party attire
Accessories Handbags, jewelry,
hats Outerwear
Jackets, coats, hoodies
Athletic wear Exercise gear,
swimsuits Foundations/Lingerie
Panties, bras, camis, negligees, pajamas
Footwear
Children’s Sizes Infants or children's clothing
can come in a variety of sizes. Infants: Based on average heights
and weights 0-3 to 24 Months
Toddlers: Clothes are made to go over a diaper or training pants. 1T to 4T
Young children: It is best to go by the child’s height when determining size, not just age. 2 to 6(x)
Home Décor
Textiles, accessories, furnishings and fashions used in interiors.
Careers in the Fashion Industry Entrepreneur
Person who starts his or her own business and who assumes the risk and management of the enterprise
Store Manager Oversees all aspects of the store’s operation
Buyer Buys clothes and accessories for a store or
department to sell Merchandising Coordinator
Makes sure retail stores are fully stocked