fashion merchandising promotion plan

8/9/2019 Fashion Merchandising Promotion Plan

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FASHION MERCHANDISING PROMOTION PLAN2012-2013

The final paper must be typed, double spaced.

It should include a cover sheet with the DECA event requirements. SeeDECA uide

It should also include a Table of Contents

The paper should include !oman "umerals I#I$. %listed below& with e'actlythe same wordin( as listed



FMP TASK:

Prepare a one-to-four ee! "ea"ona# "a#e" pro$ot%on p#an& u"%n' appare# an(a))e""or* %te$" for t+e "tore or a (epart$ent %n t+e "tore, Part%)%pant" are

en)oura'e( to u"e a rea# "tore a" a a"%" for t+e re"ear)+ an( p#ann%n' +%)+$u"t e for one "tore or a (epart$ent %t+%n t+e "tore +ere "a#e" pro$ot%onp#ann%n' %" a)tua##* (one %n t+e "tore, Pre"ent t+e p#an %n a ro#e-p#a*%n' "%tuat%onto t+e "tore $ana'er,

Fa"+%on Mer)+an(%"%n' Pro$ot%on P#an

1, Prepare fa)t "+eet" %n outline form .$a/%$u$ of 11 pa'e"-(ou #e "pa)e(&not %n)#u(%n' t%t#e pa'e an( ta #e of )ontent" ,

Fa)t "+eet" $u"t %n)#u(e

I, E/e)ut% e Su$$ar*This is a one#pa(e summary of your campai(n. It cannot be completed untilthe paper is finished. )e sure it is ONLY one page . It can be sin(le spaced.This is the first impression of your pro*ect for the *ud(e +ma e sure it is a

(ood one. It is a S- A!/ of the paper + it should include a little bit ofALL sections. Thin 0 + if the *ud(e only had time to read *ust this pa(e couldhe or she now enou(h about you pro*ect to evaluate it. Try not to ma e thisone lon( para(raph which would be difficult to find the areas of evaluation.-se short para(raphs for each evaluation area, bold and underlined wordsfor emphasis to help the *ud(e read quic ly1 sometimes they only have 23#45minutes for each pro*ect.

II, De")r%pt%on of t+e "tore,

Describe the store you have chosen. 6here is it located7 If in a mall,describe the mall and the surroundin( area. Include demo(raphics of thearea, the ima(e the mall portrays. Describe the atmosphere of the store,its products, and its tar(et mar et %primary and secondary&. Describe itssi8e, the number of employees, the ima(e it conveys, price lines of products,brand names of products, etc.



III, O e)t% e." of t+e )a$pa%'n .$%n%$u$ of t+ree ,

In this section, you need to have the main idea for your campai(n. 9ne of your ob*ectives should be to increase sales %realistically not more than 25:&#why else have a campai(n7

Are you tryin( to e'pand or penetrate a tar(et mar et7 Chan(e an ima(e7Increase the mar et share7 Are you introducin( a new line7 ;romotin( aseason7 6hat is the purpose of this campai(n7

<eep in mind that a campai(n can only do so much= eep your ob*ectivesrealistic and measureable! If you cannot measure the results somehowthen it is extremely difficult to determine if this campaign is successful.

I45S)+e(u#e of e ent"-Pro$ot%ona# a)t% %t%e" $u"t %n)#u(e t+e fo##o %n'

)e specific in this section with where and when these events will ta e placewithin your 2#> wee promotion. a e sure your activities are realistic forone store %bud(et#wise&, and focus on reachin( the tar(et mar et andfulfillin( the above stated ob*ectives. State the specific day of the month,ma e it sound as realistic as possible. !emember for everythin( you want to

do here you -ST pay the price for it in your )-D ET. ?ud(es love to looat your financials and ma e sure you have everythin( planned.

a Spe)%a# e ent" .e/a$p#e fa"+%on "+o " .)u"to$er" a" $o(e#"&"tu(ent" fro$ #o)a# +%'+ ")+oo#" a" $o(e#" & (e$on"trat%on"& 4IPn%'+t& $*"ter* )oupon"& (ra %n'" for a pr%6e& D7 for t+e (a*& +a e a(e"%'ner )o$e %n for a (a* or #o)a# )e#e r%t*& #o)a# )+ar%t* a)t% %t*&an*t+%n' t+at %## (ra t+e )u"to$er %n

A( ert%"%n' .e/a$p#e pa%(5)o-op a( %n ar%ou" t*pe" of $e(%a e"ure to #oo! at +at %## or! t+e e"t for *our "tore& not u"t +at *ou#%!e or +at %" f#a"+*, Get rea# pr%)e" fro$ ra(%o "tat%on"& ne "paper"&$a'a6%ne"& %## oar(", Re$e$ er t+e"e u('e" or! %n t+%" %n(u"tr*an( )an te## %f *ou u"t $a(e up a pr%)e,

) D%"p#a* .e/a$p#e %nter%or an( e/ter%or

( Pu #%)%t* .e/a$p#e pre"" re#ea"e" "ent to ar%ou" t*pe" of $e(%a



e Ot+er %n "tore a)t% %t%e" .e/a$p#e %n o# e$ent of "a#e" e$p#o*ee"&$ont+#* "a#e" $eet%n'& e$p#o*ee "a#e" )onte"t"& et),

4, Re"pon"% %#%t* "+eet .a""%'ne( po"%t%on" an( a)t% %t%e"& et) , Out#%ne

e/a)t#* +o %" re"pon"% #e for e er*t+%n' t+at %## ta!e p#a)e t+at $ont+ 8

"tart%n' %t+ t+e $ana'er& t+en *ou a" t+e a""%"tant $ana'er& t+en t+e"a#e" a""o)%ate", Tr* to t+%n! of e er* (eta%# t+at nee(" to e (one for

t+e )a$pa%'n, Loo! a)! at "e)t%on I4 an( $a!e "ure *ou +a e e er*

(eta%# a""%'ne( to "o$eone,

In this section, list who is responsible for each of your special events listedabove. 6hat will the store mana(er do, the assistant mana(ers, the salesassociates, etc.

4I, 9u('et-(eta%#e( pro e)t%on" of a)tua# )o"t& Se)t%on I4& a-e,

@ist the specific costs of your promotion#all the special event associatedcosts. The bud(et allocated for the promotion is based on last year s %or arecent year s& sales. ultiply that fi(ure by %4#25:& and divide by thenumber of wee s in your promotion. One important thing to remember ##If

you say you are increasin( sales by a certain percent and you are spendin(more than that percent on your promotional campai(n then you may need tota e another loo at your e'penses.

4II, State$ent of enef%t to t+e reta%# e"ta #%"+$ent,

This section basically restates the ob*ectives of the campai(n. )y doin( thisand that, we will have= A(ain, ma e sure your ob*ectives can be measured.Include here ways to now that the promotion would be successful. %Saleshave increased customer surveys, focus (roups, etc.&

BIII. )iblio(raphy/ou may want to include any personal interviews with store mana(ers,

corporate mana(ers or merchandise mana(ers.

I$. Appendi'The Appendi' is optional and most of the time you may not have room for it,but this is a (reat place for any photos of the store or merchandise if thereis somethin( outstandin( you want to show the *ud(e.

fashion merchandising promotion plan

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