Fashion Merchandising

Fashion MerchandisingChapter 1 NotesReasons for Wearing ClothingPsychological Needs - Identification

Uniforms articles of clothing that are alike and specific to everyone within a certain group

Ceremonial garments caps and gowns, wedding dresses, tuxedos

Dress codes written or unwritten rules of appropriate attireReasons for Wearing ClothingSocial Needs

Modesty covering of the body according to the code of decency of a particular society

Status a persons position or rank in comparison to othersExamplesWhy People Select Certain ClothesValues ideas, beliefs, and material items that are important to an individual

Attitudes A persons feelings and reactions to people, things, and ideas

Conformity obeying or agreeing with some given standard or authority

Individuality a form of self-expression that makes each person uniqueWhy People Select Certain ClothesPersonality the total characteristics, behavioral and emotional tendencies, that distinguish an individual

Needs something a person must have in order to survive

Wants A persons desire for something that gives them satisfactionWhy We Wear Clothes

Fashion TerminologyOn Your Own

GarmentGarment partsAccessories

StyleFashionHigh fashion

Mass fashionDesignAvant-garde

FadClassicFord

Fashion lookTasteTake the Quiz