fashion forecasting & product development (v dot)

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Fashion

Forecasting

& Product

Development

Presented by: B h a v i k

G a n d h i

Elements of

STYLEFIT COMFORT COLOUR FABRIC

APPROPRIATENESS PRACTICALITY VALUE

rce- Clothes Kim Johnson Gross, Jeff Stone & Christ Worthington

V dot - Premium Casual wear for the man from Van Heusen for the Age Group of 22 45 yrs who embody their inner confidence. They want premium casual wear that help them make impression in their social occasions and work place. Thus Every day is FRIDAY NIGHT for them.

3 Categories

Biz

Lounge

Club

Premium Pricing

Tuscan Verve V Dot Zod & Z3High

ProvogueProduct Range for Casual Wear

Low

Mid - Priced

Scope & Idea1.Promostyl Forecast for Summer 10 Longer looks but not slim 2. 3.Van Heusen Chemistry colours of acid like plastic green, fresh turq & lemon Haute Half sleeve collection Cotton/Linen, Stripes/Solid, Slim Fits 3.Silk Line Range of Premium Silk Shirts 4. 4. Increasing more focus on Biz Casual wear as now a days casuals are in as office wear in some of the sectors 5. 3. 4. 3. Prints Shirts, Jackets & Trousers

1. 2.

Scope & Idea6.Introducing new range of accessories inspired from Bollywood movies. Bollywood & Van Heusen Amir Khans vest in Ghajini was designed by Van Heusen. etc. Present accessories Belts, Shoes, Wallet, Tie, Strolleys

New Range inspired by Bollywood ( Neck Wear )& Promostyl Forecast ( Belts ) 1. 4. 5. 4.

1. 2.

Reference : Online www.vanheusenindia.com www.zodiaconline.com www.provogue.net www.gettyimages.com Stores Zodiac, Provogue Van Heusen Inorbit Vashi Forecast Promostyl summer 10 Book Clothes Kim Johnson Gross, Jeff Stone, Chistia THANK YOU