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- 1. Chapter 1 What Is Fashion? Introducing Fashion Fashion History
2. Chapter Objectives
- Explain the different definitions of fashion.
- Identify the merchandise categories of fashion.
- Explain the difference between style and design.
- Identify the needs satisfied by clothing.
- Discuss the early history of clothing.
- Name some influential people in fashion industry.
- Identify specific styles in the 20 thcentury.
3. Definitions of Fashion Fashion Defined Section 1.1 In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public. To many people, fashion is a current trend that is popular for frivolous reasons. To some people, fashion is a precise style of dress or behavior that is acceptable in one year, but not in another. To retailers, fashion is whatever is currently selling. To sociologists, fashion represents a way of social interaction and status seeking. 4. Merchandise Categories
- Fashion retailers group merchandise into categoriesbasic merchandise andfashion merchandise .
fashion merchandise goods that are popular at a particular time Section 1.1 Staple itemsare in the basic merchandise category. staple items basic merchandise that customers purchase on a regular basis 5. Fashion Basics
- To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such asstyleanddesign .
stylea particular shape or type of apparel item identified by the distinct features that make it unique Section 1.1 design a particular or unique version of a style because of a specific arrangement of the basic design elements 6. Fashion Basics
- A retail customer may select agarmentbasedon its color.
garmentany article of clothing, such as a dress, suit, coat, or sweater Section 1.1 7. Fashion Basics
- The three dimensions of color are:
- Hue the quality of the color
- Value the lightness or darkness of a color
- Intensity the brightness or dullness of a color
8. Fashion Basics
- Lineis an element of design that directs the path of eye movement.
- Shape , or silhouette, is the overall form or outline of a garment.
- Textureis how the surface of a material, or fabric, feels and looks.
- Functionrefers to the intended use or purpose of an object.
Section 1.1 9. Design Elements Fashion Basics Section 1.1 Color Line Shape Texture 10. What are Fashion Products?
- Fashion is anything that has strong customer appeal at a given time.
- It is usually determined by personal taste.
- Taste refers to the current opinion of what is attractive and appropriate for an individual and occasion.
11. What Are Fashion Products?
- Fashion products include:
Section 1.1 Clothing Accessories HomeFurnishings 12. Economic Importance
- Fashion can be a reflection of the economic environment.
- When people are unable to satisfy their basic needs for food and shelter, style becomes less important.
- Fashion serves as a historical record of culture and lifestyle.
Section 1.1 13.
- What is the difference between style and design?
- What are four basic elements of design?
- How do economic conditions affect fashion?
1. 2. 3. Section 1.1 1.1 14. Earliest Clothing
- The earliest clothing dates from about 20,000 B.C.
- The earliest clothes were developed primarily for protection from the weather and environment.
- The earliest clothes were made of fur, animal skin, leaves, and grass.
Section 1.2 15. Why People Wear Clothes
- People have three basic clothing needs:
- Physical needs: protection and safety
- Psychological needs: appearance enhancement
- Social needs: affiliation and standards
16. Why Clothing? Why People Wear Clothes Section 1.2 Physical Needs
- affiliation/fitting in
- cultural identity
17. Sources of Clothing History
- The evolution of dress can represent a visual history of a culture.
Section 1.2 Sources of clothing history include: Actual garments Old paintings Fashion publications Photographs Written publications 18. Fashion Through the Ages
- During the Industrial Revolution of the 1800s, garments began being mass-produced.
- The invention of photography influenced the spread of styles.
- The fashion magazineVoguewas first published in 1892.
Section 1.2 19. Historical Trendsetters
- Elizabeth I
- Clothing indicator of social status
- Louis XIV
- Sent life-size fashion dolls to every European court
- Marie Antoinette
- Trendsetter for ornate styles
Section 1.2 20. Historical Trendsetters
- George Bryan Beau Brummell
dandyismduring the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement Section 1.2
- Jacqueline Kennedy Onassis
- Understated elegance
- The Beatles
- Mop-top hairstyles
21. Fashion: 20 thCentury to the Present
- The Early 1900s
- In 1909,Voguefeatures new loose-fitting clothing for women.
- Women stop wearing corsets.
- Skirts get slightly shorter.
- The invention of rayon leads to more functional clothing.
22. Fashion: 20 thCentury to the Present
- The 1920s
- Gabrielle Coco Chanel introduces sportswear garments and trousers for everyday wear.
- Chanel promotes the style of the flappers.
- Chanel introduces the little black dress.
- The one-hour dress is invented by the Womens Fashion Institute.
- Styles are simpler.
23. Fashion: 20 thCentury to the Present
- The 1930s1950s
- Movie stars set trends for hair, makeup, and clothes.
- Nylon is invented by DuPont.
- To save fabric during wartime, hemlines become shorter.
- Simple styles represent patriotism during wartime.
- American designers become more prominent.
24. Fashion: 20 thCentury to the Present
- The 1930s1950s
- Womens styles become more traditionally feminine in the 1950s.
- Christian Dior launches a new style in 1947 called theNew Look .
New Looka style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts 25. Fashion: 20 thCentury to the Present
- The 1960s
- Social changes, world events, and music affect fashion.
- New synthetic fibers are invented.
- Hippie styleappears.
hippie styleof the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets 26. Fashion: 20 thCentury to the Present
- The 1970s
- Disco styleappears.
disco styleof the 1970s, a fashion consisting of gold lam , leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting 27. Fashion: 20 thCentury to the Present
- The 1970s
- Punk fashionappears.
punk fashionof the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed 28. Fashion: 20 thCentury to the Present
- The 1970s
- Feminist movementinfluences womens styles.
feminist movementof the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced womens fashions with shorter hemlines and the pantsuit for the workplace 29. Fashion: 20 thCentury to the Present
- The 1980s
- Professional women adopt the power look.
- Business-casual attire appears.
- High-quality products become available at moderate prices.
- Stretchy, synthetic athletic wear becomes popular.
30. Fashion: 20 thCentury to the Present
- The 1990s
- Americans begin dressing less formally.
- Grungestyle appears.
grungea style started by the youth culture in the Pacific Northwest region of the United States in th