““Fantastic Water Proof Fantastic Water Proof Jeans”Jeans”

Tenzin Kunden and Mark Tenzin Kunden and Mark SobolevSobolev

Per 2Per 2

Product descriptionProduct description

The product is made from the best The product is made from the best waterproof material. Such as, waterproof material. Such as, polyvinyl chloride, rubber, and polyvinyl chloride, rubber, and polyurethane. It is rain resistance polyurethane. It is rain resistance and light weighted. It is very and light weighted. It is very fashionable for both adults and kids. fashionable for both adults and kids.

PositioningPositioning

Target Market: outdoorsy people such as Target Market: outdoorsy people such as fishermen, wildlife workers, jet skiers, and etc. fishermen, wildlife workers, jet skiers, and etc.

Competition: Levis, North Face, Stromberg Competition: Levis, North Face, Stromberg Umbrellas.Umbrellas.

Positioning: High price and Rain resistance.Positioning: High price and Rain resistance. Very rare to find it in retail stores, which will Very rare to find it in retail stores, which will

make product very expensive.make product very expensive.

Market ResearchMarket Research

Primary Method: Attitude Research. Use surveys, Primary Method: Attitude Research. Use surveys, opinion polls and Focus groups. Know what the opinion polls and Focus groups. Know what the consumers look for in the product such as, style, consumers look for in the product such as, style, size, etc.size, etc.

Secondary Research: Gather up data from our Secondary Research: Gather up data from our competitors websites. Improve ourscompetitors websites. Improve ours

Market Research ResultMarket Research Result

The majority of people who took the survey The majority of people who took the survey were willing to pay $80-100 for the product.were willing to pay $80-100 for the product.

They have not heard of any similar products.They have not heard of any similar products. The majority of people who took the survey The majority of people who took the survey

were 16-18 years of age.were 16-18 years of age. If they bought the product they would use it If they bought the product they would use it

1-3 days a week1-3 days a week

Market Research ResultMarket Research Result

YesNo

0

1

2

3

4

5

6

similar product

Yes

No

Price

01234567

$50-70 $80-100 $120-140 $160-200

Usage

0

1

2

3

4

5

6

1-3 days 4-5 days 7 days Never

0

1

2

3

4

5

6

7

13-15 16-18 19-25 26+

5.) Age

Packaging Packaging

Size: Mid-sized card board box.Size: Mid-sized card board box. Eco friendlyEco friendly Securely wrapped in styrophoam Securely wrapped in styrophoam Easy to open, not too much tape.Easy to open, not too much tape. Physical protection from vibrations, Physical protection from vibrations,

shocks, and etc.shocks, and etc.

LabelingLabeling

Directions:Directions: Machine wash, cold. Machine wash, cold. water temperature should not exceed 30C or 65 to 85F water temperature should not exceed 30C or 65 to 85F Safe to use Clorox liquid bleach.Safe to use Clorox liquid bleach. Tumble dry, Normal, high heat.Tumble dry, Normal, high heat. Material:Material: Made from natural or synthetic fabric, such as rubber, Made from natural or synthetic fabric, such as rubber,

polyvinyl chloride.polyvinyl chloride. 50% cotton.   50% cotton.   Suggested Uses:Suggested Uses: Hiking, Fishing, Jet Skiing, etc Hiking, Fishing, Jet Skiing, etc..

Manufacture:Manufacture: Tenzin and Mark. Tenzin and Mark.

PricingPricing

The starting cost for our product will be The starting cost for our product will be $110-130.$110-130.

Competitor pricesCompetitor prices: : Levis Jeans, $30-60.Levis Jeans, $30-60. North Face Jackets, $79 -384.North Face Jackets, $79 -384. Pricing Strategy:Pricing Strategy: SkimmingSkimming No other products similar to ours, and No other products similar to ours, and

brand new.brand new.

PromotionPromotion

Personal Selling:Personal Selling: Telemarketing Telemarketing 4-6pm would be good time to call because many workers get 4-6pm would be good time to call because many workers get

off work during that time. off work during that time. Not too early or late.Not too early or late. Mass SellingMass Selling:: Advertisements in Outdoor magazines and public Advertisements in Outdoor magazines and public

transportations. transportations. North West Magazine, Sports Illustrated, Fishing Works, North West Magazine, Sports Illustrated, Fishing Works,

bus’s, trains, and etc. bus’s, trains, and etc. Publicity/PR:Publicity/PR: If lucky, our product will land on the Oprah If lucky, our product will land on the Oprah

Winfrey show. She’ll promote the product.Winfrey show. She’ll promote the product. Sale Promotion:Sale Promotion: For every product bought, 30% coupon to the consumer to For every product bought, 30% coupon to the consumer to

purchase an item from REI. purchase an item from REI.

DistributionDistribution

Multiple Channels:Multiple Channels: REI, our retailer.REI, our retailer. Amazon, our agent. Amazon, our agent. Use multiple channels because it will increase Use multiple channels because it will increase

sales, develop deeper relationships with sales, develop deeper relationships with customers. customers.

Middle Men:Middle Men: REI REI Why?Why? Many people shop there. Many people shop there.

Closing SlideClosing Slide

Perfect for Outdoorsy type of people.Perfect for Outdoorsy type of people. Light weightedLight weighted Good MaterialGood Material FashionableFashionable Easy to wearEasy to wear Available at your local sporting retail Available at your local sporting retail

stores.stores. I guarantee you’ll be satisfied.I guarantee you’ll be satisfied.