fakes are never in fashion

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Post on 25-Mar-2016




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Fashion Analysis


  • Fakes are never in fashionBy: Marija Pejkovic

  • If the woman who lives in Des Moines or the woman that lives on East 85th street knew where her money was going when she bought a fake, you could be sure that she wouldnt be buying a fake again.Valerie Salembier, Publisher of Harpers Bazaar

  • Counterfeit Goods in FashionBackground of counterfeit goodsHow to avoid the purchase of a fakeSpotting fakesAwareness

  • BackgroundImitations CurrencyDocumentsArt Software PharmaceuticalsWatchesElectronics Clothing

  • Background ContinuedOver 50% of seized Counterfeit goods in the U.S. are apparel and accessories. 5-7% of World Trade revolves around counterfeit products. 3rd World CountriesWeaker labor laws/regulationsDirectly selling to the consumerDesire to reproduce counterfeit goods at a low cost

  • Trends in CounterfeitingChina-Counterfeit Capital of the World8% of Chinas GDP is accounted for by counterfeit goodsDifferent features Different from the brands authentic productProminent and fake brand names Logotypes

  • Biggest MarketsNew York CityMexico CityRomeHong Kong

  • Avoiding the Purchase of a Fake: Interesting FactsAn estimated $600 Billion in annual sales of counterfeit products are sold worldwide. $512 Billion of global sales are lost to counterfeit products. $20 Billion is estimated to be lost by American companies for counterfeit products. $1 Billion is lost in New York City in tax revenues because of counterfeiting. 750,000 jobs are lost due to intellectual property theft in the United States alone. Out of all the goods produced in the world, 10% of them are counterfeit goods.

  • Cons of Buying Counterfeit GoodsOrganized crimeTerrorists are funded by counterfeit goodsSupport of illegal drugs and the use of them. Child labor in third world countriesProstitution Tax Avoidance

  • Benefits of not Buying Counterfeit GoodsImage and ReputationAuthentic handbags have specific serial numbers and holograms

  • How to Spot a Fake: Fake Vs. AuthenticLocation: Flea Market Vs. Brands BoutiquePrice: Cheap Vs. ExpensiveConstruction: Sloppy Stitches Vs. Logos on Metal PiecesPackaging: Plastic Wrap Vs. Authenticity CardsSpelling: Misspelling of Designers Brand Vs. No Spelling ErrorsLabels: Hangtags that dont Represent the Product Vs. Stitched in tags with Proper Country of Origin

  • AwarenessSummitsAuthentic Foundationwww.myauthentics.com International Anticounterfeiting Coalitionwww.iacc.org