Fakes are never in fashion

By: Marija Pejkovic

“ If the woman who lives in Des Moines or the woman that lives on East 85th street knew where her money was going when she bought a fake, you could be sure that she wouldn’t be buying a fake again.”

Valerie Salembier, Publisher of Harpers Bazaar

Counterfeit Goods in Fashion Background of

counterfeit goods How to avoid the

purchase of a fake Spotting fakes Awareness

Background Imitations

Currency Documents Art Software Pharmaceuticals Watches Electronics Clothing

Background Continued Over 50% of seized Counterfeit goods in

the U.S. are apparel and accessories. 5-7% of World Trade revolves around

counterfeit products. 3rd World Countries

Weaker labor laws/regulations Directly selling to the consumer

Desire to reproduce counterfeit goods at a low cost

Trends in Counterfeiting China-Counterfeit Capital

of the World 8% of Chinas GDP is

accounted for by counterfeit goods

Different features Different from the brands

authentic product Prominent and fake brand

names Logotypes

Biggest Markets

New York City Mexico City Rome Hong Kong

Avoiding the Purchase of a Fake: Interesting Facts An estimated $600 Billion in annual sales of

counterfeit products are sold worldwide. $512 Billion of global sales are lost to

counterfeit products. $20 Billion is estimated to be lost by

American companies for counterfeit products. $1 Billion is lost in New York City in tax

revenues because of counterfeiting. 750,000 jobs are lost due to intellectual

property theft in the United States alone. Out of all the goods produced in the world,

10% of them are counterfeit goods.

Cons of Buying Counterfeit Goods

Organized crime Terrorists are funded

by counterfeit goods Support of illegal

drugs and the use of them.

Child labor in third world countries

Prostitution Tax Avoidance

Benefits of not Buying Counterfeit Goods Image and Reputation Authentic handbags have specific serial

numbers and holograms

How to Spot a Fake: Fake Vs. Authentic

Location: Flea Market Vs. Brand’s Boutique

Price: Cheap Vs. Expensive Construction: Sloppy Stitches

Vs. Logos on Metal Pieces Packaging: Plastic Wrap Vs.

Authenticity Cards Spelling: Misspelling of

Designers Brand Vs. No Spelling Errors

Labels: Hangtags that don’t Represent the Product Vs. Stitched in tags with Proper Country of Origin

Awareness Summits Authentic

Foundation www.myauthenti

cs.com

International Anticounterfeiting Coalition www.iacc.org