fair and handsome

11
Ad: Fair & Handsome Brand Strategy

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Post on 25-May-2015

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Brand Strategy to increase market share

TRANSCRIPT

Page 1: Fair and Handsome

Ad: Fair & Handsome

Brand Strategy

Page 2: Fair and Handsome

An Ad which sells

“Dreams”…..

Page 3: Fair and Handsome

Changing Lifestyle of Men

Men specially “Youngsters” have started visiting Parlours quiet often.And those who can not afford it, search for alternative measures.

Page 4: Fair and Handsome

Emami: Fair and Handsome

Page 5: Fair and Handsome

Survey by Emami on Peoples Perception for a

good looking Man• A survey was conducted by Emami,

to know about a ‘Perception’ that girls like to have a Tall, Dark and Handsome Partner.

• The Result showed that this concept is applicable only in foreign countries.

• Indian girls prefer a Fair Partner or atleast a Man with similar complexion.

Page 6: Fair and Handsome

Boys• Young • Collage going• Dark Skin

Target

CB: Identify the segment of consumers that have these needs.

Page 7: Fair and Handsome

Why different creams for Men and Women??? (CB: Need

Arousal)• Girls have Softer skin

compared to boys

• Boys have “Rough” skin compared to girls.

Page 8: Fair and Handsome

Differentiation• Girls fairness creams

are ineffective on men's skin

• This cream is suitable for men's rough skin

CB: Positioning new products to meet the needs

Page 9: Fair and Handsome

Now the product comes into the picture…..

• A Fairness Cream,

Only for Men

CB: Developing marketing strategies to ensure the communication.

Page 10: Fair and Handsome

And the Dream comes true…

• Fair skin for men: only in 4 weeks

CB: Delivery of product benefits

Page 11: Fair and Handsome

Happy Ending!!!

CB: Satisfaction of Consumer Needs