failchat: ux comes first because ux is everything!
DESCRIPTION
Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From the May 9th, 2012 FailChat event in SF.TRANSCRIPT
UX Comes First[ because UX is everything! ]
May 2012
Ellen DunneDirector of Product | Lumatic, Inc@iamdunne
Lumatic City Mapsblog.lumatic.com
Thursday, May 10, 2012
design product development
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[ circa 2007 ]
#1 social network for pets
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Facebook Platform Launch Partner
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The Dogster Hypotheses:
MY DOG RULES
DOGS ARE CUTE
Thursday, May 10, 2012
The Dogster Hypotheses:
MY DOG RULES
DOGS ARE CUTE
Thursday, May 10, 2012
The Dogster Hypotheses:
MY DOG RULES
DOGS ARE CUTE
Thursday, May 10, 2012
Thursday, May 10, 2012
image: blog.publicisdigital.com
Thursday, May 10, 2012
image: blog.publicisdigital.com
Thursday, May 10, 2012
Thursday, May 10, 2012
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FAIL
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Failed to understand the audience Failed to consider user’s context
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Our idea:Make a city map app for pedestrians that is
photo-based foolproof (even for the map-weary) delightful and informative
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Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 users
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Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 users
= CONCEPT VALIDATED
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Our 1st iteration app:
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HYPOTHESIS #1Navigation should be primary function of app
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HYPOTHESIS #1Navigation should be primary function of app
FAIL
Thursday, May 10, 2012
HYPOTHESIS #1Navigation should be primary function of app
‘Locals’ didn’t see value in using product.
FAIL
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HYPOTHESIS #2UI should be centered around navigation image
Thursday, May 10, 2012
HYPOTHESIS #2UI should be centered around navigation image
Thursday, May 10, 2012
HYPOTHESIS #2UI should be centered around navigation image
Thursday, May 10, 2012
HYPOTHESIS #2UI should be centered around navigation image
Thursday, May 10, 2012
HYPOTHESIS #2UI should be centered around navigation image
FAIL
Thursday, May 10, 2012
HYPOTHESIS #2UI should be centered around navigation image
UX falls apart if image is bad or missing.
FAIL
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HYPOTHESIS #3Discovery/content is secondary
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HYPOTHESIS #3Discovery/content is secondary
FAIL
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HYPOTHESIS #3Discovery/content is secondary
Users were missing it entirely.
FAIL
Thursday, May 10, 2012
Our 2nd iteration app:SOLVED: One-box search, nearby search make it clear that it’s for more than navigation.
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Our 2nd iteration app:SOLVED: Stream format accommodates map tileif street image is missing.
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Our 2nd iteration app:SOLVED: We point out interesting landmarks along the way.
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UX is everythingThe best DESIGN is the one that provides the best user experience.
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UX is everythingThe best ENGINEERING SOLUTION is the one that delivers the best user experience.
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UX is everythingThe best FEATURE SET is the one that creates the best user experience.
Thursday, May 10, 2012
THANK YOU.
Ellen DunneDirector of Product | Lumatic, Inc@iamdunne
Lumatic City Mapsblog.lumatic.com
Thursday, May 10, 2012