1,000,000,000 (1 billion) users by 2020

http://www.cnet.com/news/the-next-big-thing-in-tech-augmented-reality/

FACTS & FIGURESAUGMENTED REALITY (AR)

“AR IS LOOKING TO BE THE 8TH MASS MARKET TO EVOLVE, FOLLOWING PRINT, RECORDINGS, CINEMA, RADIO, TV, THE INTERNET AND MOBILE.”

Tomi Ahonen, http://www.cnet.com/news/the-next-big-thing-in-tech-augmented-reality/

$ 150billion

TYPES OF TECHNOLOGY: mobile device based –

wearable type – video spatial display-type of technology –http://www.marketsandmarkets.com/Market-Reports/augmented-

reality-virtual-reality-market-1185.html

AR TECHNOLOGY FEATURES:– Visualising and communicating various contents – De-complication/simplification of contents needing explanation(s)– Live situation-linked information flow– Automatic capture of reality by way of advanced recognition

DIFFERENTIATION VIRTUAL REALITY VS. AUGMENTED REALITY:Virtual reality is the three-dimensional interactive world produced by a computer. The term “augmented reality” was introduced as a variation of virtual reality; it is a form of technology used to enhance real-time objects by imposing virtual images over it.

http://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html

AUGMENTED/VIRTUAL REALITY REVENUE FORECAST ($B) AUGMENTED/VIRTUAL REALITY REVENUE SHARE 2020F

0

20

40

60

80

100

120

140

160

2020F2019F2018F2017F2016F

DEFINITION:Augmented reality is a thriving technology in which digital data merge with the real world. This technology superimposes computer generated data upon the real world with. AR technology uses virtual reality to amend and transform with the real world.

MARKET POTENTIAL:Predictions say Augmented Reality

(AR)/ Virtual Reality (VR) will reach a market volume of $150 billion by 2020

Digi-capital, Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020,

http://www.digi-capital.com/news/2015/04/augmentedvirtual-reality-to-hit-150-billion-

disrupting-mobile-by-2020/

Augmented Reality

Virtual Reality

AR hardware

eCommerce

AR data

AR voice

AR film/TV

AR theme park

VR games

AR games

VR niche markets

AR consumer

VR theme park

AR adspend

VR film

Enterprise AR

VR hardware

AUGMENTEDREALITY $ 120 B

VIRTUALREALITY $ 30 B

Digi-capital, Augmented/Virtual Reality to hit $150 billion disrupting mobile by 2020, http://www.digi-capital.com/news/2015/04/augmentedvirtual-reality-to-hit-150-billion-disrupting-mobile-by-2020/

AUGMENTED REALITY @ KONICA MINOLTA:

AR

is n

ot q

uite a

big m

arket ye

t, but Konica Minolta has recognised that there is huge potential for market growth here,

d

ue to

the

fact

it w

ill be

incre

asing

ly common in mobile devices and wearables in the future. Konica Minolta identified different hotspots

for p

ossib

le AR

busin

ess s

olutions. K

onica Minolta’s target is to be the “Preferred Partner for AR Business Solutions”.

They include

ERRORLOWER

RATES CUSTOMER RATES INEMOTIONAL CONVERSION

EFFICIENCYEXPERIENCE ECOMMERCEHIGHER

NEW REVENUE OPPORTUNITIES

OFFICE

COMMERCIAL MEDICAL/ EDUCATION UTILITY/ENERGY AUTOMOTIVE RETAIL

ENGI

NEER

ING

MAR

KETI

NG/

AD

VERT

ISIN

G

PRINTER HEALTHCARE PROVIDER INDUSTRY

AR serves as one of several business development fields that Konica Minolta will develop in the future. In early 2014, the company established four Business Innovation Centres (BICs) in each of its key regional markets of North America,

Europe, Asia Pacific and Japan. The aim of the BICs is to develop new businesses and respond to regional customer

needs and markets.

Each BIC will manage the entire lifecycle of new service business development, from the initial ideation process to actual business deployment activities. During the development process, the BICs will be closely collaborating with a diverse range of entities, such as research institutes, partner companies and start-ups. With the +“Leading Edge Partner Community”, the BIC Europe intends to build up new partnerships and develop innovations together with these partners http://bic.konicaminolta.eu/

NEW INCREASED

PROVIDE ADDED-VALUE FOR USERS AND BUSINESSES: