FACTS EVERY INBOUND MARKETER SHOULD KNOW

Download FACTS EVERY INBOUND MARKETER SHOULD KNOW

Post on 09-Aug-2015

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  1. 1. FACTS EVERY INBOUND MARKETER SHOULD KNOW Sociallyin - Creative Digital Marketing 01
  2. 2. Inbound Marketing is a great step for your team to take. It creates real results that can be tracked. 01
  3. 3. Inbound Marketing Methodology 03
  4. 4. ATTRACT Sociallyin - Creative Digital Marketing 04 Website & Blog Visits Blog Subscribers First Conversion Leads The following are measurable ATTRACT metrics:
  5. 5. CONVERT Sociallyin - Creative Digital Marketing 05 Workable marketing qualified leads Lead-to-Customer conversion rate Lead close rate by offer type The following are measurable CONVERT metrics:
  6. 6. CLOSE Sociallyin - Creative Digital Marketing 06 Percent of leads worked Percent of leads attempted Opportunity to customer rate The following are measurable CLOSE metrics:
  7. 7. 07 This inforgraphic shows how beneficial Inbound can really be:
  8. 8. Thanks for checking out our Slideshare, be sure to check back next week for more great content!
  9. 9. Slideshare created by Hillary Cox, Business Development Manager at Sociallyin. Orgin: Facts About Inbound Every Marketer Should Know by Adrian Marcus