facets of milan 2015
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FACETS OF MILAN
Milan, October 2015
Table of Contents
ABOUT THIS REVIEW
01 FONDAZIONE PRADA
03 INNER CITY
MILAN, home of Italys industrial powerhouse and origin of taste in fashion and design. Where gothic cathedrals are passed by models and designers car-rying pasta and espresso, dreams must come true. The Italian metropolis with its various facets shines with art collections, sparkling nightlife and count-less architectural marvels. We inhaled every part of the vibrant city to take you on a journey through art, lifestyle and retail inspiration.
FONDAZIONE PRADA I CITY OF ART
EXPO I LABORATORY OF INNOVATION
INNER CITY I RETAIL INSPIRATION
s t r o k e - a r t f a i r. c o m
Since 1913, they have built a global fashion empire filled with red-soled shoes and perfect black suits in
more than 300 stores worldwide. But Pradas most ambitious project to date has nothing to do with ap-parel at all. FONDAZIONE PRADA has staged roa-ming exhibitions of everyone from Anish Kapoor to Steve McQueen in an old distillery, a scruffy indus-trial area beyond the railway tracks. Nine differing
spaces within the compound offer a range of sizes,
scales, and flexibility. Some of the spaces remain
raw, others manipulated. Join us on a ride through eye-catching visuals and gigantic installations.
The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed all these contrasts establish the range of oppositions that define the new Fondazione.
Rem Koolhaas, Architect
TWINSO i l o n Wo o d , 6 0 x 6 0 c m
Designed by film director Wes Anderson, Bar Luce recreates the atmosphere of a typical Milanese caf. Although his movies often favor symmetrical tableaux, Anderson feels that there is no ideal angle for this space. It is for real life, and ought to have numerous good spots for eating, drinking, talking and reading.
Bar LuceFONDAZIONE PRADA
THAT'S THE KIND OF MOVIE THAT I LIKE TO MAKE, WHERE THERE
IS AN INVENTED REALITY AND THE AUDIENCE IS GOING TO GO
SOMEPLACE WHERE HOPEFULLY THEY'VE NEVER BEEN BEFORE.
THE DETAILS, THAT'S WHAT THE WORLD IS MADE OF.
AN INDRODUCTIONAn Introduction: an intense exhibition project emerged from a dialogue between Miuccia Prada and Germano Celant alluding to a path between institutional and personal, leading to methods of research and collecting. It intertwines a study and passion for art that has taken on public and private characteristics and led to the opening of the Fondazione.
An IntroductionFONDAZIONE PRADA
INSTALLATION VIEW OF THE EXHIBITIONwww.fondazioneprada.org/projects/an-introduction
The result is a body of artworks and objects that supply information about the past, present and future of an existential adventure. They introduce an image of impassioned, committed people who have followed a route of active and radiating awareness: the reaction to the vital strength of ideas becomes the focus of a lifetime.
An IntroductionFONDAZIONE PRADA
SYSTEM OF LIFE
Thomas DemandFONDAZIONE PRADA
THOMAS DEMANDProcesso grottesco, 2006
In 2006, in order to realize the photographic work Grotto, Thomas Demand used a postcard as his starting point in recreating a grotto located on the island Maiorca. Employing 30 tons of grey cardboard, shaped with the help of a com-puter and laid out to form a stratification with 900,000 sections, the artist recreated the rock chamber, stalactites and stalagmites displayed on the postcard in order to photograph the work.
John BaldessariFONDAZIONE PRADA
I GO BACK AND FORTH BETWEEN WANTING TO BE
ABUNDANTLY SIMPLE AND MADDENINGLY COMPLEX.
JOHN BALDESSARIThe Giacometti Variationswww.baldessari.org
Pino PascaliFONDAZIONE PRADA
PINO PASCALIPinne di Pescecane, 1966
Raw white canvas painted blackand Vinavil wood ribs
DAMIEN HIRST Lost Love2000
Glass, painted steel, silicone, water, aquarium system, live tropical fish, gravel, gynecologist's chair, glass-topped trolley, medical and surgical equipment, coat stand, lab coat, handbag, shoes, gold watch, gold rings and pearl necklace
Damien HirstFONDAZIONE PRADA
Untitled, 2009Silicone rubber
Maurizio CattelanFONDAZIONE PRADA
Box (Blind Fate and Culture) , 1986Acrylic and black and white photograph
EXPO MILANO 2015 is the Universal Exhibition that Milan is hosting 2015.
The city becomes a global showcase where more than 140 participating countries present the best of their technology offering a concrete answer to a
vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the
planet. A platform for the exchange of ideas and shared solutions on the theme of food was created by stimulating each countrys creativity and promo-ting innovation for a sustainable future. The results are impressive take a look at the future through the eyes of the world we live in.
IMPRESSIONS OF THE PAVILLONS
VIETNAM Water and Lotus
The lotus flower is widespread in Vietnam, growing from the mud and expressing a disarming beauty with a capacity for purifying the water in which it thrives. This double image was chosen to convey the message of Vietnam to the international community about its commitment to actively protecting the environment and water resources.
Rice, coffee, pepper, dried fruits and seafood are its most exported products and are exhibited at Expo Milano 2015 in 887 square meters, giving maximum emphasis to the essence of Vietnamese cuisine.
GUATEMALAThe Heart of the Mayan World
Italian Chocolate District
ITALIAN CHOCOLATE DISTRICTSCocoa & Chocolate Cluster
Italian Chocolate DistrictEXPO
Italian Chocolate District
FEEDING THE WORLD WITH SOLUTIONS
Brazil is interpreting the theme of Expo Milano 2015, Feeding the Planet: Energy for Life, by providing a number of solutions connected to its technologi-cal capacity within agriculture contexts and its ability to extend the production of food and its related exports. Another aspect is its capacity for satisfying social demand without damaging biodiversity, which is a fundamental resource for achieving balance throughout the entire planet. Brazils participation at the Expo is based on three key points: technological, underscoring its development and reliability as a potential technology partner that is both innovative and efficient; cultural, highlighting its plurality through a range of typical products,