facets of milan 2015

Download Facets of Milan 2015

Post on 23-Jul-2016

215 views

Category:

Documents

1 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • 1 64

    FACETS OF MILAN

    INSPIRATION REVIEW

    Milan, October 2015

  • MILAN FACETS

    Table of Contents

    ABOUT THIS REVIEW

    04 05

    FONDAZIONE PRADA

    06 27

    EXPO

    28 49

    INNER CITY

    51 63

  • 4 64

    ABOUT

    Location

    CITY

    Milan, Italy

    01 FONDAZIONE PRADA

    03 INNER CITY

    02 EXPO

  • 5 64

    ABOUT

    MilanABOUT

    Location

    MILAN, home of Italys industrial powerhouse and origin of taste in fashion and design. Where gothic cathedrals are passed by models and designers car-rying pasta and espresso, dreams must come true. The Italian metropolis with its various facets shines with art collections, sparkling nightlife and count-less architectural marvels. We inhaled every part of the vibrant city to take you on a journey through art, lifestyle and retail inspiration.

    FONDAZIONE PRADA I CITY OF ART

    EXPO I LABORATORY OF INNOVATION

    INNER CITY I RETAIL INSPIRATION

  • 6 64

  • s t r o k e - a r t f a i r. c o m

    Since 1913, they have built a global fashion empire filled with red-soled shoes and perfect black suits in

    more than 300 stores worldwide. But Pradas most ambitious project to date has nothing to do with ap-parel at all. FONDAZIONE PRADA has staged roa-ming exhibitions of everyone from Anish Kapoor to Steve McQueen in an old distillery, a scruffy indus-trial area beyond the railway tracks. Nine differing

    spaces within the compound offer a range of sizes,

    scales, and flexibility. Some of the spaces remain

    raw, others manipulated. Join us on a ride through eye-catching visuals and gigantic installations.

    CHAPTER 01

    Fondazione Prada

  • 8 64

    IMPRESSIONS

    Fondazione Prada

    ARCHITECTURE

    www.fondazioneprada.org

  • 9 64

    IMPRESSIONS

    Fondazione PradaIMPRESSIONS

    Fondazione Prada

    FONDAZIONE PRADAArchitecture

    The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed all these contrasts establish the range of oppositions that define the new Fondazione.

    Rem Koolhaas, Architect

  • FONDAZIONE PRADA

    Architecture

    FONDAZIONE PRADAArchitecturewww.fondazioneprada.org

    oma.eu

  • TWINSO i l o n Wo o d , 6 0 x 6 0 c m

    FONDAZIONE PRADA

    ArchitectureFONDAZIONE PRADA

    Architecture

    FONDAZIONE PRADAArchitecturewww.fondazioneprada.org

    REM KOOLHAASArchitectoma.eu

  • FONDAZIONE PRADA

    Bar Luce

    Designed by film director Wes Anderson, Bar Luce recreates the atmosphere of a typical Milanese caf. Although his movies often favor symmetrical tableaux, Anderson feels that there is no ideal angle for this space. It is for real life, and ought to have numerous good spots for eating, drinking, talking and reading.

    www.fondazioneprada.org/barluce

  • 13 64

    FONDAZIONE PRADA

    Bar LuceFONDAZIONE PRADA

    Bar Luce

    BAR LUCEwww.fondazioneprada.org/barluce

    THAT'S THE KIND OF MOVIE THAT I LIKE TO MAKE, WHERE THERE

    IS AN INVENTED REALITY AND THE AUDIENCE IS GOING TO GO

    SOMEPLACE WHERE HOPEFULLY THEY'VE NEVER BEEN BEFORE.

    THE DETAILS, THAT'S WHAT THE WORLD IS MADE OF.

    WES ANDERSON

  • FONDAZIONE PRADA

    An Introduction

    fondazioneprada.org/projects/an-introduction

    AN INDRODUCTIONAn Introduction: an intense exhibition project emerged from a dialogue between Miuccia Prada and Germano Celant alluding to a path between institutional and personal, leading to methods of research and collecting. It intertwines a study and passion for art that has taken on public and private characteristics and led to the opening of the Fondazione.

  • 15 64

    FONDAZIONE PRADA

    An IntroductionFONDAZIONE PRADA

    An Introduction

    INSTALLATION VIEW OF THE EXHIBITIONwww.fondazioneprada.org/projects/an-introduction

  • The result is a body of artworks and objects that supply information about the past, present and future of an existential adventure. They introduce an image of impassioned, committed people who have followed a route of active and radiating awareness: the reaction to the vital strength of ideas becomes the focus of a lifetime.

    FONDAZIONE PRADA

    An Introduction

    fondazioneprada.org

  • 17 64

    FONDAZIONE PRADA

    An IntroductionFONDAZIONE PRADA

    An Introduction

    AN INTRODUCTION

    SYSTEM OF LIFE

  • FONDAZIONE PRADA

    Thomas Demand

    thomasdemand.info

  • 19 64

    FONDAZIONE PRADA

    Thomas DemandFONDAZIONE PRADA

    Thomas Demand

    THOMAS DEMANDProcesso grottesco, 2006

    In 2006, in order to realize the photographic work Grotto, Thomas Demand used a postcard as his starting point in recreating a grotto located on the island Maiorca. Employing 30 tons of grey cardboard, shaped with the help of a com-puter and laid out to form a stratification with 900,000 sections, the artist recreated the rock chamber, stalactites and stalagmites displayed on the postcard in order to photograph the work.

  • FONDAZIONE PRADA

    John Baldessari

  • 21 64

    FONDAZIONE PRADA

    John BaldessariFONDAZIONE PRADA

    John Baldessari

    I GO BACK AND FORTH BETWEEN WANTING TO BE

    ABUNDANTLY SIMPLE AND MADDENINGLY COMPLEX.

    JOHN BALDESSARI

    JOHN BALDESSARIThe Giacometti Variationswww.baldessari.org

  • FONDAZIONE PRADA

    Pino Pascali

    museopinopascali.it

  • 23 64

    FONDAZIONE PRADA

    Pino PascaliFONDAZIONE PRADA

    Pino Pascali

    PINO PASCALIPinne di Pescecane, 1966

    Raw white canvas painted blackand Vinavil wood ribs

    PINNE DIPESCECANE

  • FONDAZIONE PRADA

    Damien Hirst

    DAMIEN HIRST Lost Love2000

    Glass, painted steel, silicone, water, aquarium system, live tropical fish, gravel, gynecologist's chair, glass-topped trolley, medical and surgical equipment, coat stand, lab coat, handbag, shoes, gold watch, gold rings and pearl necklace

    damienhirst.com

  • 25 64

    FONDAZIONE PRADA

    Damien HirstFONDAZIONE PRADA

    Damien Hirst

  • MAURIZIO CATTELAN

    Untitled, 2009Silicone rubber

    FONDAZIONE PRADA

    Maurizio Cattelan

    mauriziocattelan.altervista.org

  • 27 64

    FONDAZIONE PRADA

    Maurizio CattelanFONDAZIONE PRADA

    Maurizio Cattelan

    JOHN BALDESSARI

    Box (Blind Fate and Culture) , 1986Acrylic and black and white photograph

  • EXPO MILANO 2015 is the Universal Exhibition that Milan is hosting 2015.

    The city becomes a global showcase where more than 140 participating countries present the best of their technology offering a concrete answer to a

    vital need: being able to guarantee healthy, safe and sufficient food for everyone, while respecting the

    planet. A platform for the exchange of ideas and shared solutions on the theme of food was created by stimulating each countrys creativity and promo-ting innovation for a sustainable future. The results are impressive take a look at the future through the eyes of the world we live in.

    CHAPTER 02

    Expo

  • EXPO

    Impressions

    expo2015.org

  • 31 64

    EXPO

    ImpressionsEXPO

    Impressions

    IMPRESSIONS OF THE PAVILLONS

  • EXPO

    Vietnam Pavillon

    expo2015.org

    VIETNAM Water and Lotus

    The lotus flower is widespread in Vietnam, growing from the mud and expressing a disarming beauty with a capacity for purifying the water in which it thrives. This double image was chosen to convey the message of Vietnam to the international community about its commitment to actively protecting the environment and water resources.

    Rice, coffee, pepper, dried fruits and seafood are its most exported products and are exhibited at Expo Milano 2015 in 887 square meters, giving maximum emphasis to the essence of Vietnamese cuisine.

  • 33 64

    EXPO

    Vietnam PavillonEXPO

    Vietnam Pavillon

    WATER AND

    LOTUS

  • EXPO

    Guatemala Pavillon

    expo2015.org

  • 35 64

    EXPO

    Guatemala PavillonEXPO

    Guatemala Pavillon

    GUATEMALAThe Heart of the Mayan World

  • EXPO

    Italian Chocolate District

  • ITALIAN CHOCOLATE DISTRICTSCocoa & Chocolate Cluster

    37 64

    EXPO

    Italian Chocolate DistrictEXPO

    Italian Chocolate District

    www.cocoachocolatecluster.org

  • BRAZIL

    38 64

    EXPO

    Brazil Pavillon

  • FEEDING THE WORLD WITH SOLUTIONS

    EXPO

    Brazil PavillonEXPO

    Brazil Pavillon

    expo2015.org

    Brazil is interpreting the theme of Expo Milano 2015, Feeding the Planet: Energy for Life, by providing a number of solutions connected to its technologi-cal capacity within agriculture contexts and its ability to extend the production of food and its related exports. Another aspect is its capacity for satisfying social demand without damaging biodiversity, which is a fundamental resource for achieving balance throughout the entire planet. Brazils participation at the Expo is based on three key points: technological, underscoring its development and reliability as a potential technology partner that is both innovative and efficient; cultural, highlighting its plurality through a range of typical products,