facebooktesting
DESCRIPTION
We usTRANSCRIPT
{
Leveraging social media to conduct User Testing
NPR Streaming Music Testing
Stephanie SlobodianSenior UX Designer at NPR
Over 15 years with companies that include;IBM Usability Engineering National Practice, Critical Mass, and local PR and consulting firms, designing user centered experiences for Visa, American Express, Gucci, Hallmark, Mercedes Benz, USAA and Marriott
#facebookusertesting
User Testing.
Who are these people?
① Do we have enough participants for tests to be meaningful
② Do we have the right users for the product we’re testing.
③ Are we getting fresh users and opinions.
④ Is the effort in time worth the results
Are we doing this right?
Planet Money
Planet Money Focus Group
Innovate… Please
NPR’s Social Media Universe
This is a Streaming Music Test.
Pre-Qualifying Survey
www.facebook.com/simple.surveys
Wanna join our band?
Brand loyalty, 12$
By invitation only.
Streaming Music Community.
Zach24, LA, Spotify
Rob19, Minneapolis, Rdio
Lettie21, Boston, Songza
Michael 52, NYC, NPR
Claire23, DC, Spotify
Dave20, Chicago, Spotify
Mary24, DC, Rdio
Pete24, San Fran, MOG
Harry35, Charlotte, Spotify
Bob42, NYC, Rdio
Chris27, DC, Rdio
Rob, 19, Atlanta, Spotify
Jenn22, Minneapolis, Rdio
BJ, 27, DC, NPR
Pete30, LA, MOG
Gulp. The beginning.
Group discussion.
NPR Music content.
Drawing exercise.
The ending.
The unexpected.
Key Findings.
① Social … with people who have good taste.
② Music services focus on finding new music, but 70% of the time they want to listen to their favorites
③ Advertising is the price for free service
④ Still split on owning music vs. streaming
Data!
Why it works.
① Facebook allows us to recruit users from all over the world and lowers the barrier for participation
② We can recruit the right people for the product were designing
③ Recruiting is free and incentive costs are lower
④ More participants equals more data, giving greater confidence in product decisions
⑤ Online method equalizes all users
Plans for the future.
Test Kitchen
