facebook & twitter analytics
TRANSCRIPT
- Rohit Pawar
Facebook & Twitter Analytics
Major Competitors….• Kryolan• Coloressence• Maybelline• Lakme• Revlon• L'Oreal
Competitor Analysis….• Kryolan:
• FB likes 176,926
• 23.4k Twitter followers
• 438 urls indexed
• Website SEO optimized
• Coloressence:• FB likes 884, no other
social media platform
• 10 urls indexed on the
search engine
• Not optimized
• Revlon:• FB likes 1,097,215
• 38.3k twitter followers
• Website not fully optimized
• Not indexed
• L’oreal:• FB likes 1,498,021
• 75.2k twitter followers
• 172 urls indexed
• Not optimized
• Maybelline:• FB likes 3,846,425
• 76.1k Twitter followers
• 201 urls indexed on the
search engine
• Website SEO optimized
• Lakme:• FB likes 2,769,658
• 198k insta and 52.9k
twitter followers
• 320 urls indexed
• Website optimized
Facebook Approach….Demographics
NOTE: Ideal time to share content on FB is 9pm-10pm and the days order of days Mon, Fri, Sun, Wed, Thur, Sat
& Tues.
Facebook Paid Advt….
Twitter Approach….Twitter game gone wrong, our followers (377) interests being everything else but Fashion.
Twitter campaign….
Thank you!