facebook timelines for food and beverage companies

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© 2012 Recipe Marketing Facebook Timeline For Food And Beverage Companies.

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Presentation covers the basics of the Facebook changes to timeline and how it impacts current Facebook page owners and administrators in the food and beverage category.

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Page 1: Facebook timelines for food and beverage companies

© 2012 Recipe Marketing

Facebook Timeline For Food And Beverage Companies.

Page 2: Facebook timelines for food and beverage companies

The One Constant With Facebook Is Change.

© 2012 Recipe

Page 3: Facebook timelines for food and beverage companies

Four Ways To Deal With The Changes.

1. Get angry

2. Quit

3. Accept it and make the most of it

© 2012 Recipe

Page 4: Facebook timelines for food and beverage companies

Make Facebook Timeline Work For Your Brand.

© 2012 Recipe

Page 5: Facebook timelines for food and beverage companies

Say Goodbye To The Photo Strip.

© 2012 Recipe

Page 6: Facebook timelines for food and beverage companies

Say Hello To The Cover Photo.

© 2012 Recipe

Page 7: Facebook timelines for food and beverage companies

851px x 315px of Fantastic Facebook Real Estate.

© 2012 Recipe

Page 8: Facebook timelines for food and beverage companies

Imagine The Possibilities.

© 2012 Recipe

Page 9: Facebook timelines for food and beverage companies

Bring Your Brand To Life.

© 2012 Recipe

Page 10: Facebook timelines for food and beverage companies

Get Creative.

© 2012 Recipe

Page 11: Facebook timelines for food and beverage companies

Give Them A Taste Of Your Product.

© 2012 Recipe

Page 12: Facebook timelines for food and beverage companies

Warning: There Are Restrictions.

• Price or purchase info, such as “40% off” or “Download it at our website.”

• Contact info, such as web address, email mailing address or other info intended for your Page’s About section

• Reference to user interface elements, such as “Like” or “Share” or any other Facebook site features

• Calls to action, such as “Get It Now” and “Tell Your Friends”• Space not meant for promotions, coupons or advertisements.• Cover photo should not be primarily text-based or infringe on

anyone else’s copyright

© 2012 Recipe

Page 13: Facebook timelines for food and beverage companies

Along with Your Cover Photo, You Get A New Profile Picture Size.

• Use a 180 px x 180 px picture for your profile• Many brands are using their logo, the

corporate face of the company

© 2012 Recipe

Page 14: Facebook timelines for food and beverage companies

Recipe Tip:

For the photoshop impaired, there are photo resizing websites like Picasa, Flickr and for a

short time longer, Picnik.

© 2012 Recipe

Page 15: Facebook timelines for food and beverage companies

Guess what? Your Tabs Have Moved.

© 2012 Recipe

Page 16: Facebook timelines for food and beverage companies

Tabs Have Also Changed Their Name To Apps.

• You can have up to 12 apps but only 4 are

visible on the your timeline

© 2012 Recipe

Page 17: Facebook timelines for food and beverage companies

Here’s The Good News.• You can arrange your apps, create cover pictures for them

and make them actionable

© 2012 Recipe

http://www.amyporterfield.com

Page 18: Facebook timelines for food and beverage companies

Each is 107px wide and 70px high.

© 2012 Recipe

Page 19: Facebook timelines for food and beverage companies

Here’s The Bad News. No More Default Page Settings.

.

© 2012 Recipe

Page 20: Facebook timelines for food and beverage companies

Like Gating Has Changed.

.

© 2012 Recipe

Page 21: Facebook timelines for food and beverage companies

Now You Need To Drive Traffic to Your Welcome App.

.

© 2012 Recipe

Page 22: Facebook timelines for food and beverage companies

Facebook Ads Help Drive Traffic.

© 2012 Recipe

New Ads Units:

Reach Generator Ads –an ongoing sponsorship that guarantees one sponsored post a day and a 75% reach over a month Mobile Ads – Ads will now show up on the Facebook mobile application in the newsfeedLogout Ads – when you log out of Facebook you will see more ads

Page 23: Facebook timelines for food and beverage companies

The Silver Lining.• The landing pages have increased to 810px from

520px.

© 2012 Recipe

Page 24: Facebook timelines for food and beverage companies

Recipe Tip:

FREE AND LOW COST APP BUILDERS

• Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Shortstack, Lujure

© 2012 Recipe

Page 25: Facebook timelines for food and beverage companies

There’s A Shiny New Admin Panel.

© 2012 Recipe

Page 26: Facebook timelines for food and beverage companies

Think Of It As Engagement Central.

© © 2012 Recipe

Page 27: Facebook timelines for food and beverage companies

There’s New Edit Settings.

© © 2012 Recipe

Page 28: Facebook timelines for food and beverage companies

© 2012 Recipe

Page 29: Facebook timelines for food and beverage companies

Other Nice Timeline Features.

• Highlighting a post.• Pinning (last 7 days).• Adding milestones (like profiles).• Private messaging.• Facebook offers (coming)• You can now invite your friends or email contacts to like your

page by clicking on “build” audience.

© 2012 Recipe

Page 30: Facebook timelines for food and beverage companies

Something That Didn’t Go Away, The Evil EdgeRank.

© 2012 Recipe

Page 31: Facebook timelines for food and beverage companies

Sheryl Sandberg, Facebook’s COO, acknowledged that on average the reach of status updates is only 16% – meaning that only 16 out of every 100 of your “fans” actually see your status updates.

© 2012 Recipe

Page 32: Facebook timelines for food and beverage companies

So Engage Your Fans.

• Use the new Facebook features to your advantage– Respond to your fans when they message you– Acknowledge them when they fan you– Invite your email list– Highlight your fans posts– Thank them for sharing– Check your insights to see what posts your fans find most interesting and give them more of what

they want– Feature them in your cover photo– Visually delight them– Send them to your interesting apps and contests– Buy Facebook ads to drive traffic to your apps

© 2012 Recipe

Page 33: Facebook timelines for food and beverage companies

The Bottom Line On Timeline.• More visually oriented.• Engagement is

everything. • Advertising on

Facebook more important to drive traffic.

© 2012 Recipe

Page 34: Facebook timelines for food and beverage companies

Facebook Changes. Marketing Fundamentals Don’t.

© 2012 Recipe

Page 35: Facebook timelines for food and beverage companies

Recipe’s Ingredients for Success.

• Clarity• Consistency• Creativity• Commitment

© 2012 Recipe

Page 36: Facebook timelines for food and beverage companies

Clarity:

• Clear budget• Clear objective• Clear strategy

© 2012 Recipe

Page 37: Facebook timelines for food and beverage companies

Clarity:• Clear Facebook Metrics

– Fans– Web traffic (Google analytics)– Sales– Impressions

• Facebook insights, Swixhq, Pagelever, Twentyfeet, Peoplebrowsr, Socialbaker, Fangager, Vitrue, Buzzref, Crowdbooster

© 2012 Recipe

Page 38: Facebook timelines for food and beverage companies

Consistency:

• Consistent brand image• Consistent brand personality• Consistent posting presence

– Hootsuite – Social oomph – Postling– Tweetdeck– Radian6

© 2012 Recipe

Page 39: Facebook timelines for food and beverage companies

Recipe Tip:

“Don’t have a social presence if you won’t be present.” – Anonymous

© 2012 Recipe

Page 40: Facebook timelines for food and beverage companies

Consistency:

• Consistent Personality– Admin rules– Page wall moderating

guidelines– Have set times for who

checks the admin panel and when and how they respond

© 2012 Recipe

http://ow.ly/5sDEP

Page 41: Facebook timelines for food and beverage companies

Creativity:

• Make sure its REMA, relevant, engaging, memorable and actionable.

© 2012 Recipe

Page 42: Facebook timelines for food and beverage companies

Commitment:

• Post regularly• Engage authentically• Measure often• Make adjustments• Rinse and repeat

© 2012 Recipe

Page 43: Facebook timelines for food and beverage companies

Remember,Facebook Is Just One Tactic. Think Across All Channels.

© 2012 Recipe

Page 44: Facebook timelines for food and beverage companies

Thank You!

For more tips on social media, please visitwww.facebook.com/recipefoodandbeveragemarketing

Or call us at 805-439-2202.

© 2012 Recipe

Page 45: Facebook timelines for food and beverage companies

© 2011 Recipe Marketing

www.recipemarketing.com