facebook marketing for business

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Copyright © 2012 Jenius, LLC www.marketingjenius.com

Facebook Marketing for Business2012

Joe LunaJenius, LLCPhone: 712.314.1536Email: [email protected] Website: www.marketingjenius.com


http://www.marketingjenius.com/

mailto:[email protected]



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Copyright © 2012 Jenius, LLC www.marketingjenius.com Copyright © 2012 Jenius, LLC www.marketingjenius.com

• Why Facebook?

• 3 Phases of Facebook Marketing

• Creating Your Presence

• What is a Facebook Fan Page

• Components of a Successful Fan Page

• Engaging Fans And Driving Repeat Business

• The Power of the Facebook Newsfeed

• Amplifying Exposure

• What to do Next: Getting Started

Introduction: Presentation Overview



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Copyright © 2012 Jenius, LLC www.marketingjenius.com Copyright © 2012 Jenius, LLC www.marketingjenius.com

Why Facebook? The Stats are overwhelming

• Over 750 Million Users

• ½ of Them Log in Everyday

• People Spend over 700 Billion Minutes

on Facebook per month

• The Average User is Connected to 80

Community Pages, groups & Events

• 48% of 18-34 Year Olds Check

Facebook Right When They wake up.

• 28% Check Facebook on Their Smart

Phones Before Even Getting out of Bed

• 71.2% of the U.S. Web Audience is on

Facebook



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Why Facebook? All The Major Brands Are Using It


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Why Facebook? It’s the Fastest Growing Network in the World.


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Why Facebook? Connect & Communicate

• Easily Connect with your

customers through ‘liking’

• Communicate with customers

by simply updating your status

• Allow users to ‘share’ your

business with friends

• Spread your brand virally

throughout Facebook

• Build an engaging community

around your business


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Why Facebook? Building Your Brand

• Build, expand and solidify your brand

• Create an engaging community around your brand

• Integrate your brand with your customers daily life


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Creating a Presence: Facebook Fan Page

• Create your Facebook fan page

• Decide on a purpose and direction for the page

• Customize the page to clearly communicate your brands

image and marketing messages

• Build your initial user base through existing

advertising channels and the Facebook Ad Platform


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What is a Facebook Fan Page?

• A Facebook Fan Page is a miniature website within Facebook that contains massive marketing power.

• Users can become ‘Fans’ of a fan page by simply pressing the ‘like’ button.

• Once a user is a ‘fan’ of the page any updates made to the page are shown in the users newsfeed on the homepage of their individual Facebook.

• Facebook fan pages are highly customizable to fit the needs of any brand or business


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Basic Fan Page VS. Custom Branded Fan Page

Basic Fan Page Customized Fan Page


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See The Difference?

So what exactly goes into a successful Fan Page then…


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Components of a Successful Fan Page

• Properly Branded Images That Clearly Define and

Communicate Marketing Messages

• Properly Optimized Information Sections

• Proper Utilization of Applications and Tabs

• Active Posting of Quality Branded Content

• Maintaining an Engaging and Active User base


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Building The Initial Fan Base

• Integrate the Facebook fan page link with existing marketing channels

• Send out an email or text to existing customers letting them know about

your new Facebook fan page

• Place a QR Like Sticker in high traffic areas with an incentive encouraging

customers to ‘like’ the page

• Use the Facebook Advertising Platform to drive targeted traffic to the page


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Engaging with Your Fans and Driving Repeat Business

Engaging with your customers on a regular basis through branded content, polls, quizzes, contests, and giveaways is the absolute best thing you can do for your fan page.


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The Power of the Facebook Newsfeed

• Whatever you post on your fan

page wall automatically shows up

in your fans newsfeed

• Posts with more engagement

stay in the newsfeed longer and

get exposed to the ‘friends’ of

‘fans

• Users are 40-150 times more

likely to consume branded content

in the Newsfeed than to visit the

Fan Page itself.


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• Facebook users spend more than

a quarter of their time on the site

consuming and interacting with the

Facebook Newsfeed

• This activity represents 4

percent of all time spent online

in the U.S.

• 48% of young Americans reported

that they get their news through

Facebook


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Engaging With Your Fans: Best Practices

• Post Several Times a Day at Peak Activity Times

• Post Attractive Images & Video

• Use Questions to Drive Response

• Run Polls or Quizzes to Survey Customers

• Run Contests & Giveaways to Drive Engagement and Encourage

Sharing

• DON’T SELL (this is the quickest way to get blocked by your

fans)

• Post Relevant Industry Content or Updates (Provide Value)


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Amplify Exposure: Regular Posting

• A Facebook analysis suggests that each incremental day of

publishing branded content from the Facebook Page increases the

reach among Fans by approximately 2.5 percent.

• Publishing branded content exposes your content to friends of

fans.

• A Facebook analysis of the top 100 brand pages suggests that for

every Fan, there are an additional 34 Friends of Fans that can be

reached with branded content.


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Amplify Exposure: Sponsored Stories

• Sponsored stories amplify the organic engagement by informing friends of

fans about your page and activity.

• Drive new likes, expand you brand, spread your web throughout

Facebook.

• Combining regular posting with sponsored stories has been proven to

drastically increase a brands reach.


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Conclusion: Connecting The Dots

• Facebook is a golden opportunity for businesses to promote their brand.

• It starts with a custom fan page designed to fit your brands needs

• Engaging Fans is critical to the success of any Facebook campaign.

• Facebook is a great way to bring your brand into the everyday lives of

your customers.

• Regular posting and sponsored stories will increase reach and spread your

web throughout Facebook.


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Are You Ready to Get Your Custom Fan Page?

What to do Next…


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Claim Your Facebook Page Setup For Only $97 - Today!

• CALL Joe Luna @ (712)314-1536• Ask about:

– Facebook Page Optimization– Facebook Coupon Promotions – Custom Pages and Custom Graphics– Facebook Marketing Campaigns– Custom Copywriting


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