8/4/2019 Facebook Marketing Fast Track Course_PDF1

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Overview

Facebook is todays dominant social media marketing platform which means no social

media strategy is complete without a fully developed and integrated Facebook plan.

Facebook Marketing Fast Track is the most comprehensive short course programme

available in market today. This course is an absolute must for any progressive marketer.

Register today and get ahead of the curve

Learning & Outcomes

Facebook strategy planning and implementation.

This programme will showcase how both Indian and global brands are using Facebook

Marketing effectively to build up an ongoing conversation & lead generation.

Will help you answer the hard questions about monetizing Facebook and integrating

Facebook Marketing into your larger digital marketing and social med ia plans.

This programme will equip you with the tools and techniques to rapidly deploy best-in-

breed Facebook Marketing campaigns with desired outcomes.

Facebook Marketing Fast Track will help you unravel the complexity that surrounds

Contact details:- 909 Sector 17B, Gurgaon, Haryana - 122 001, India Tel : +91 0124 4058109 Email : coursedirector@theidmi.com www.theidmi.com

Course Fee:Rs. 8,500/- per participant plus Service Tax @ 10.3%

Special discounts:

10% for Companies/Groups (3 or more participants)

REGISTER NOW

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ASCI, Conference Hall

23rd September, 2011

Past training Testimonials

Marketing Heads

Ad Agency Heads

Head of Marketing

Social Media Managers & Planners

Content Managers

Marketing Managers

Brand Managers

Communication specialists

PR Managers

Who should attend

Guest Speakers

Core Faculty

Harpreet Singh

Harpreet is CEO at BrandAppZ. He is senior level Web 2.0 Internet

Professional with more than 11 years experience planning and executing

consumer and business-to-business interactive initiatives, having worked

at Yatra online, MPS Technologies.

Manish Sinha

Manish is presently working as Chief Strategy Officer, Digitas India.

At Digitas India Manish works with clients like Samsung, Airtel,

Met Life and Nestle. Prior to this he was with WPPs

The Futures Company a trends and innovation consultancy,

heading the Delhi office. Manish has worked at top agencies in a

career spanning more than 15 years.

Glen Ireland

Glen is both Founder and Trainer at IDMI. He has spent over 19 years

building brands both offline & online. Glen has worked across Australia,

Singapore & India in various leadership roles with the largest global

communication agencies.

His ambition is to evangelise digital marketing and empower brands to

connect & engage with consumers in the digital world.

Amitabh Saran

Amitabh has over 18 years of experience in the software industry, having

worked at TCS, Philips, NASA, and HP. Prior to founding BuzzInTown, he

was CTO at TriVium Systems. Amitabh is an avid writer and launched his

latest book Building Software: A Practitioner's Guide" in September 2007.

Rajesh Lalwani

Rajesh is the Founder and Principal of Blogworks, a consulting firm,

which provides strategic social media solutions to brands and corporates.

He is also the Principal Coordinator of IndiaSocial,

a knowledge focused community around social media.

09:00 am -05:30 pm Knowledge partner

Digital partner

Timings -

Venue Date and Timing

New Delhi

Qutab Institutional Area

Session Key TopicsThe 35 million opportunity in India

Facebook Marketing strategy (Part 1)

Facebook Marketing strategy (Part 2)

Q & A session

Content is King

Facebook Apps

Metrics & Monetisation

Group Exercise

Why no marketer should ignore Facebook Marketing anymore Facebook in India:Insights, growth & trends Facebook Marketing in the overall marketing

communication context Facebook Marketing for Service, FMCG & B2B brands

See how Indian brands are using Facebook Marketing successfully Learn how Dell,Starbucks, Southwest airlines use FB successfully

Why Facebook is critical for any brand today? How to build a Facebook Marketing

strategy for your brand ground up Getting Facebook objectives and outcomes

sorted upfront How to create the most clickable FB ads How to augment

interaction & conversation on the wall Setting up the right metrics day 1

Setting up a campaign (Daily budgets / profile and geography selection) How to

Integrate Facebook Marketing into the larger digital plan Facebook Marketing Vs.

Twitter Vs. YouTube Vs. Google + How to develop customer leads & prospects

How to rapidly build a legitimate fan base?

Can Facebook Marketing generate sales for a brand? How effective is

Facebook Marketing for HR purposes? 50,000 fans on our profile now what?

How will Google + impact your Facebook strategy In-house vs. Outsourced

Whats better? Does eComm integration really help? How does it work? Whos

doing it right? How do I monetize Facebook Marketing? What metrics really

matter? The story so far whats next after Facebook And more

Why is content such a critical component to FB success? The art & science of

online conversation 7 steps to creating a winning content strategy How to drive

participation & Likes through content Creating quality engagement through content

with a fan base How to develop an annual content calendar How is Facebook

content different from Twitter & YouTube How to manage negative feedback?

In-house vs. Outsourced content creation (pros & cons)

What are Facebook apps? What role do Facebook Apps play? What are the

main types of Apps? How do they help with customer engagement? What are the

core benefits of using Apps? How are apps built? Type of application platforms?

App development the technical bits we all need to know The top 10 must haveapps for any brand?

What are the key measure to successful Facebook Marketing? What are the top 7

metrics to consider? How much is a fan worth? How to maximize a fans potential?

Are your Facebook Marketing efforts paying off? Short term and long term goals .

Is an active wall an indication of Facebook Marketing success? A peek into

Facebook Marketing Insights (FBs reporting dashboard) Social Reach what is it

and how to leverage it? How to monetize FB and deliver a positive ROI ?

Interactive Group Exercise - Where teams will covert learnings into action.

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