PRESENTATION ON FACEBOOK MARKETING BY - PAWNESHWAR

DATT RAIThis is a Presentation which is mainly based on Facebook Marketing and prepared by – Pawneshwar Datt Rai For Detail Information Visit on-http://www.in.linkedIn.com/in/pawneshwardattrai/ http://www.facebook.com/advertising/

Facebook Marketing Basic Facebook features

News FeedTimeline (Profile)Graph Search

Social density of audience is magnifiedFacebook is largest repository of deeply

personal informationFacebook geared to maximizing connections

between users

This PPT presented By – Pawneshwar Datt Rai

This PPT presented By – Pawneshwar Datt Rai

Targeted MarketingLocation (within ___ miles of a certain city)AgeGenderInterestsConnectionsCelebrating their birthdayRelationship statusLanguageEducationWorkplace

This PPT presented By – Pawneshwar Datt Rai

Facebook Marketing ToolsLike ButtonBrand PagesNews Feed Page Post AdsRight-Hand Column Sidebar AdsMobile AdsFacebook Exchange (FBX)

This PPT presented By – Pawneshwar Datt Rai

Typical Facebook Marketing Campaign Establish Facebook brand page Use comment and feedback tools to develop fan

comments Develop a community of users Encourage brand involvement through video, rich

media, contests Use display ads for other Facebook pages and

social search Display Like button liberally

This PPT presented By – Pawneshwar Datt Rai

FACEBOOK CAMPAIGN PAGE !!!

This PPT presented By – Pawneshwar Datt Rai

Measuring Facebook Marketing ResultsBasic metrics:

Fan acquisition (impressions) Engagement (conversation rate) Amplification (reach) Community Brand strength/sales

Facebook analytics tools Facebook Page Insights Social media management systems (HootSuite) Analytics providers (Google Analytics, Webtrends)

This PPT presented By – Pawneshwar Datt Rai

A Happy and Prosperous day to all friends.

This PPT presented By – Pawneshwar Datt Rai

Also be sure to visit http://www.facebook.com/advertising/ for how-to information, best practices, and to set up your own advertisement