The Truth About Facebook Ads & the Facebook IPO

Q&A Webinar

Jason Keath Social Fresh

Justin Kistner Webtrends

#FacebookIPOQ&A Webinar

Jason Keath Social Fresh

Justin Kistner Webtrends

High P/E Is Normal

"Thanks to Advertising Age, we now know why General Motors pulled all of its paid ads from Facebook: The automaker wanted bigger, flashier ad formats than the social network was willing to provide.”

— Forbes

Facebook Ads Work Just Fine

Our Approach: Webtrends Performance Social Marketing

Four foundational best practices that make Facebook advertising efficient enough to be profitable:

1. Use many highly targeted ads, not one big reach ad2. Target ads to fans for conversion. They click 7X more

on ads than non-fans, which means cheaper CPC3. Link ads to Facebook apps instead of websites

because they get at least 2X the conversion rate4. Refresh creative regularly because CTR tends to peak

within 72 hours

Facebook Is Doubling Down On Mobile

Mobile Means Lower ARPU to Facebook

Credits Also Seeing Growth

#FacebookIPOQ&A Webinar

Jason Keath Social Fresh

Justin Kistner Webtrends