facebook friday - social selling
DESCRIPTION
If you would like to market your business online the ojective should be 'social selling'. how Does it work? What is it? Where does it come from?TRANSCRIPT
Happy acebook Friday!
Social Selling
Welcome
Melien LavoiePhone: (860) 214-9900Email: [email protected]: www.PluginMuse.comFacebook.com/PluginMuseFacebook.com/Groups/FAQSocialMediaSlideShare.net/MelienLavoie
Social Selling?
Generate Content with related WORDS and your Business Objective
SHARE it to you Social Media pages and push it through to online groups
If the content has Value because it is related it will create interest and WONDER
Followed by a WANT and need that results in conversation and ‘Social Selling’
Method or Process?
Driving Online Traffic to Website
Generate Content WORDS
Social Media SHARE
Value WONDER
Social Selling WANT
ONLINE RATINGS
Generate Content WORDS
● Website● Social Media Notes● Email Marketing● Blog Subscriptions● Online Videos● Linkedin Notes● Ebooks
Social Media SHAREFacebook shares have the
greatest influence on Google rankings in the US
Facebook shares has the greatest influence on
Google rankings in the US
@tag #tag
Social Media SHARE
Social Media SHARE
OutboundMarketing
● One-Way Communication ● Pushes Products / Services ● Onto Customers Purpose To SELL
Inbound Marketing
● Two-way Communication ● Motivates Conversation ● Entertain &/ Educate
Adds Value
Value WONDER
OutboundMarketing
● Reputation● Top Brands● Convenience● Good Service● Best Price
Impersonal SELL
Inbound Marketing
● Perception● Related● Interactions● Role● Loyalty
Emotional Value
Value WONDER
Build A Relationsh
ip With Your
Clients
Relationship with Clients
Characteristics of Value:● Local Ambassador● Progressive and Positive● Educates and Informs● Related to Interest
Value WONDER
WONDER and Interest
Ask Questions
Get Involved
Be Informed
Ambassador
Review
Add Value
Progressive
Educated
● Unique Niche and Market● Current Trends, Local Topics● Participate in Events● Business Advances● Opinions and Reviews ●
Value WONDER
Social Selling is not just about ‘who you know’ but driven by ‘what you know’
and ‘when you know it’.Sales are not about pursuing leads anymore, but people. They have histories, families and lives with meaning.
Social Selling WANT
61% of US marketers use social media to increase their leads.
Businesses Using Social Media:Why?
1) Customers are already there2) Competition is there and if not, will be soon3) Employees and customers expect it
90% 53% 47% 33%
Facebook can expose meaningful conversations that can trigger selling opportunities...
Be an Active User:● Read Newsfeed(s)● Read Links, Watch Videos● Comment and Share● Publish Posts, Upload Visual Media● Network with Peers● Connect and Join Groups● Ask Questions
Social Selling WANT
SOCIAL SELLING happens in the conversation!
Social Selling WANT
“We don’t have a choice on whether we DO social media, the question is how well we DO it” -Erik Qualman
THANK YOU!
Need help?Book a virtual one-on-oneSkype Meeting with me! Plug-in-Muse
Slideshare.net/MelienLavoie
YouTube.com/MelienLavoie
5) Report & Refine
- Monitor- Report- Analyze
4) Engage & Refer
- Read Feeds- Listen & Thank- Conversation
2) Updating
- Publish Content- Different Parts
1) Research & Write
- Important Info- Visual Elements- Plan Process 3) Social Broadcast
- Share- Invite- Message
Plan of Action
Drive Traffic for SEO
Meaningful Contents
Viral
OR
SPAM
Clicks
1. 2.
“My website does not work for me…”
Get CONTENT to go VIRAL
Inbound Marketing
● Power of Many
● Keywords
● New Content
● Related Info
● Backlinks
Building Blocks
“Building Blocks for SEO”
Time Management
Hours a Month / Week
● Research & Write - 14 Hours
● Updating - 4 Hours
● Social Broadcast - 5 Hours
● Engage & Refer - 9 Hours
● Report & Refine - 2.5 Hours