acebookAdvanced

in 15 minutes

Promote13 Your13 Content13 and13 Drive13 Fans13 to13 your13 Website

Guiding Stars Blog

Videos on YouTube

Guiding Stars Blog

Promote content through social media messaging

This helps Spread The Word and drive traffic to your company blog

bull Send a tweet from your Twitter account

bull Post a Featured Discussion Topic in your LinkedIn group

bull Post a Facebook update on your Fan Page Wall

bull Add a photo from your blog post to Flickr

bull Feature your video on your YouTube channel

Spread13 the13 Word

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Promote13 Your13 Content13 and13 Drive13 Fans13 to13 your13 Website

Guiding Stars Blog

Videos on YouTube

Guiding Stars Blog

Promote content through social media messaging

This helps Spread The Word and drive traffic to your company blog

bull Send a tweet from your Twitter account

bull Post a Featured Discussion Topic in your LinkedIn group

bull Post a Facebook update on your Fan Page Wall

bull Add a photo from your blog post to Flickr

bull Feature your video on your YouTube channel

Spread13 the13 Word

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Guiding Stars Blog

Promote content through social media messaging

This helps Spread The Word and drive traffic to your company blog

bull Send a tweet from your Twitter account

bull Post a Featured Discussion Topic in your LinkedIn group

bull Post a Facebook update on your Fan Page Wall

bull Add a photo from your blog post to Flickr

bull Feature your video on your YouTube channel

Spread13 the13 Word

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Facebook13 for13 BusinessPages

Create a Fan Page to establish your brand presence

News Feed and Search

Optimize your posts for the News Feed and optimize your Page for Facebook Search

Optimize your Website for Facebook

Enable your web pages for the Open Graph to control how your information is organized and indexed in Facebook

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Featured Likes promote your related brands or companies

Custom Tabs- Used for contests special

promotions web pages etc

- Up to 9 tab applications above the fold menu or 8 and a ldquoMorerdquo button

- Drag and drop tabs to change order

Profile Picture 180 x 540 pixels

Photostrip the latest photos your Page has tagged itself in

Fan13 Page

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Drive13 Traffic13 to13 Related13 Pages13 with13 Featured13 Likes

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Featured Likes promote related brands companies or affiliations

Turn on Featured Likes from the Admin Page

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Page13 TabsApplications

Enhance your Page with applications that involve your customers

Static FBML

Custom modules that allow you to add your own HTML - as of 33011 app can no longer be added to Pages

iFrames

Engage your fans with rich custom content from your web server - generate buzz with contests and polls

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

The center of the Facebook homepage one giant feed

Whenever someone becomes a fan of your Page the news appears in their Mini Feed and their friendsʼ News feeds

News13 Feed

Optimize your content for the stream

People arenʼt going to go to your Page every day so you need to optimize your content for the News Feed Make sure to encourage comments and likes

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

be social

interact

engage

have real conversations

participate

share

put the human side first

bring your real voicediscuss

educate

be active

stimulate discussions

establish meaningful relationships

be authentic

be transparent

discover

listen

learn

recommend join

mentor

ask

build referrals

encourage

build your brand

build community

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Turn your websites into Graph objects

With the Open Graph you can

bull Publish updates to your Likerʼs stream

bull Categorize your content into the appropriate slot in the Likerʼs Info tab on their Profile page

bull Access analytics tools through Facebook Insights ldquoInsights for Your Domainrdquo

You can also associate an image to display with your content when itʼs published in the news feed

Sample Tags

ldquoogdescriptionrdquo provides one or two sentences to display in the newsfeed

ldquoogimagerdquo specifies which thumbnail picture to use

Open13 Graph

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

Fans = Inbound Links

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

ldquoLikerdquo Box Grow your Page audience with Facebookʼs ldquoLikerdquo Box

Links are being replaced by Likes

SEO Likes are gaining momentum on traditional link-back algorithms

bull Context + authority + social graphbull Facebook Likes are more valuable than

tweetsbull Sites that use the Like button with ldquoShow

Facesrdquo enabled get 23 times higher click-through rates

The13 Value13 of13 ldquoLikesrdquo

ldquoLikerdquo Button Lets users easily share your content with their friends on Facebook - creates a story in their friendsʼ News Feeds with a link to your website

ldquoLikerdquo Button

ldquoLikerdquo Box

Facebook Connect

PromoteGet more inbound links by linking to your Page on all your websites

bull Boosts your PageRank

bull Establishes proof of ownership (official page)

wwwjkinsmanstudioscom

Jaica KinsmanJ Kinsman Studios

- Executive Producer Digital at MaineToday Media Maines largest media company

- President J Kinsman Studios web strategy and social media marketing for small businesses

- Co-Founder Social Media FTW New Englandʼs premier social media marketing conference