Facebook For Business in 15 Minutes

Download Facebook For Business in 15 Minutes

Post on 08-May-2015

1.158 views

Category:

Technology

5 download

DESCRIPTION

Optimize your Facebook presence for your business in 15 minutes.

TRANSCRIPT

  • 1.Advancedacebookminutes in 15

2. Promote Your Content and Drive Fans to your WebsiteVideos on YouTube Guiding Stars Blog 3. Spread the Word Promote content throughsocial media messagingThis helps Spread The Word anddrive trafc to your company blog. Send a tweet from your Twitter account Post a Featured Discussion Topic in your LinkedIn group Post a Facebook update on your Fan Page WallGuiding Stars Blog Add a photo from your blog post to Flickr Feature your video on your YouTube channel 4. Facebook for BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook. 5. Facebook for BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook. 6. Facebook for BusinessPagesCreate a Fan Page to establish yourbrand presence.News Feed and SearchOptimize your posts for the NewsFeed and optimize your Page forFacebook Search.Optimize your Websitefor FacebookEnable your web pages for the OpenGraph to control how your informationis organized and indexed inFacebook. 7. Fan PageProle Picture Photostrip the180 x 540 pixels latest photos your Page has tagged itself inCustom Tabs- Used for contests, specialpromotions, web pages,etc.- Up to 9 tab applicationsabove the fold menu, or 8and a More button- Drag and drop tabs tochange orderFeatured Likes promoteyour related brands orcompanies 8. Drive Trac to Related Pages with Featured Likes 9. Turn on Featured Likesfrom the Admin Page Featured Likes promote related brands, companies or afliations 10. Page TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls. 11. Page TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls. 12. Page TabsApplicationsEnhance your Page with applicationsthat involve your customers.Static FBMLCustom modules that allow you to addyour own HTML - as of 3/30/11 app can nolonger be added to Pages.iFramesEngage your fans with rich customcontent from your web server -generate buzz with contests and polls. 13. News FeedThe center of the Facebookhomepage: one giant feedWhenever someone becomes a fan ofyour Page, the news appears in theirMini Feed and their friends News feeds.Optimize your contentfor the streamPeople arent going to go to your Pageevery day, so you need to optimize yourcontent for the News Feed. Make sure toencourage comments and likes. 14. be socialbe transparent askeducateengage put the human side rsthave real conversations interactrecommend joinbuild referralsparticipate encourage be activeshare learn establish meaningful relationshipsbring your real voicediscoverlisten discussbuild your brandmentorbe authentic build communitystimulate discussions 15. Open GraphTurn your websites intoGraph objects.With the Open Graph you can: Publish updates to your Likers stream Categorize your content into the appropriate slot in the Likers Info tab on their Prole page Access analytics tools through Facebook Insights: Insights for Your DomainYou can also associate an image to display withyour content when its published in the news feed.Sample Tags:og:description provides one or twosentences to display in the newsfeedog:image species which thumbnail picture touse 16. Fans = Inbound Links 17. The Value of LikesLinks are being replaced by LikesSEO: Likes are gaining momentum ontraditional link-back algorithms Context + authority + social graph Facebook Likes are more valuable thantweets Sites that use the Like button with ShowFaces enabled get 2.3 times higher click-through rates. Like Box Grow your Page audience with Facebooks Like Box.Like ButtonLets users easily share your content withtheir friends on Facebook - creates a storyin their friends News Feeds with a link toyour website. 18. Facebook Connect Like BoxLike Button 19. PromoteGet more inbound linksby linking to your Pageon all your websites Boosts your PageRank Establishes proof of ownership (ofcial page) 20. Jaica KinsmanJ Kinsman Studios- Executive Producer, Digital at MaineToday Media,Maines largest media company.- President, J Kinsman Studios, web strategy and socialmedia marketing for small businesses.- Co-Founder, Social Media FTW, New Englands premiersocial media marketing conference.www.jkinsmanstudios.comjaica.kinsman@gmail.com