Webinar Series:

How To Grow, Engage and Convert Facebook Fans

#SnapApp4Facebook

us at Facebook.com/SnapAppPlease

Part Two:

5 Ways to Effectively Engage Your Facebook Fans

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Housekeeping Items

• Turn your computer speakers on & up!

• Share your questions in the question window

• Tweet using #SnapApp4Facebook

• Recording & slides will be made available within 48 hours

• Like us SnapApp on Facebook & leave your feedback so we can improve our next events!

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Today䇻s Agenda

1. Who/what is SnapApp?

2. What is Engagement on Facebook & Why is it so important?

3. 5 Ways to Drive Fan Engagement

– Optimal Frequency of Posts– Anatomy of a Shareable Content– Using Content to Increase People Talking About This Rating– Tying Facebook Activity to Other Marketing Outreach– Facebook Ads and Targeting to Encourage Repeat Page Visits

#SnapApp4Facebook3

FacebookWebsiteBlogTwitter, Google+MobileAd Unit

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Broad Category Adoption

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Marketing Strategy

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And Then…

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[def-uh-nish-uhn]

Engage (verb)– to occupy the attention or efforts of a person

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#SnapApp4Facebook

Marketers struggle with ENGAGEMENT

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88%+ will never return to your page

95% of 䇾engagement䇿happens in News Feed/Top Stories…

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Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands

Why Marketers Really Love Facebook…

#SnapApp4Facebook

60+% Usually or

Always Buy!

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EdgeRank Algorithm

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Find an Edge…

Projected # of users by August 2012

Pages

#SnapApp4Facebook

BILLION BITS OF CONTENT SHARED EACH WEEK

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Five Ways to Engage

1. Optimal Frequency of Posts2. Anatomy of Shareable Content3. Using Content to Increase People Talking About This Rating4. Facebook Ads and Targeting to Encourage Repeat Page Visits5. Tying Facebook Activity to Other Marketing Outreach

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Timeliness & Frequency

On average, Facebook Fan Pages are updated only once every 16 days!

- Sysmos

䇾Daily posting (at least Monday through Saturday) should yield daily comments and engagement.䇿

http://blog.kissmetrics.com/science-of-social-timing-1/17

1.

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Post on the weekends!

To Bot, or not To Bot?

http://danzarrella.com/infographic-how-to-use-contra-competitive-timing-for-more-retweets-likes-comments-and-clicks.htmlhttp://edgerankchecker.com/blog/2011/12/did-facebook-really-fix-the-3rd-party-api-penalty/

Adjust for YOUR Ideal Timing• Edgerankchecker.com • Facebook Insights – timing of popular posts

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Gain Some Weight

http://www.sociallyengagedmarketing.com/2011/12/how-to-get-more-facebook-comments-likes-and-shares/

=

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2.

DO DON’TInclude a fun/explanatory comment with your media

Use shortened links in posts

Mix it Up!

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Welcome New Guests

+50%

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Goodbye, Default Tabs… Hello “Favorite Apps”!

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Expose Yourself…with Good Content

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3.

10%

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䇾Ad䇿 Repeat Viewings

70% say [Facebook Ads] didn䇻t work to acquire new customers

Low cost way to get impressions (branding!) & promote your page

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4.

Contain the experience inside of your Facebook page

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Targeting Beyond Facebook

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5.

Don’t Forget MOBILE!

Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

Choose a vendor with

Mobile Capabilities!

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6.

Poor Experience = Low Conversion

Facebook User

Facebook User

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Engagement Cheat-Sheet1. Know Your Edge(s) & Vary Posts

-Be Heavy on High Weight Content like Photos, Apps & Video’s

2. Post at least daily, but test higher volume with your audience-Don䇻t forget weekends!-Don䇻t use shortened URLs

3. Use Lots of Apps w/Eye Catching Images to Fill Your “Favorites”4. Promote Your Page w/Ads

-But try & keep the experience on Facebook

5. Consider how Facebook Behavior can be used in targeting

6. Plan for a Mobile User

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A Shameless Plug & Example

#SnapApp4Facebook36

Visit Facebook.com/SnapApp

to see how it works!

us at Facebook.com/SnapAppPlease

Questions?

#SnapApp4Facebook37

Join us next week on 3/14 to explore Facebook Timelines for Brand Pages. Know how it will impact you & what you need to do now. Register: https://www4.gotomeeting.com/register/303346407