facebook best practices application for business
DESCRIPTION
You have surely heard of how big of an impact having a Facebook page for a company can be. Well, it isn't simply about just having one, you need to maintain it properly. Follow these steps as a best-practice guide to get any Facebook page you manage to its max potential! By: Dom Cascarelli of PALO Creative for the Youngstown-Warren Regional Chamber Social Media Seminar Event Note: There was some conversion errors within the text. Nothing too bad though.TRANSCRIPT
Facebook for Business ApplicationBy Dom Cascarell, Social Media Manager of PALO Creative
Youngstown-Warren Regional Chamber Social Media Best Practice Seminar
There will be an increase in user engagement with your brand.
Gain a better understanding of your followers through communicating with your audience
Reach new customers through the networks of your fans
Differentiate yourself from your competitor
A lot of people to connect to around the area!
Why use Facebook for business?
Build
Build
Make your Facebook Page pleasing to the eye.
Invite your friends to like
your page
Build
Put a Facebook icon with a link to your page on your website.
Build
Share useful content and information to your
fans to add value to their lives.
Build
Utilize advertisements and campaigns.
Build
Engage
Share photos and videos because they tend to be more engaging.
Engage
Ask questions or seek input often.
Engage
Keep the text in the post simple and short most of the time.
Posts between 100 and 250 characters get about 60% more likes, comments and shares.
Engage
Share exclusive information and that are likely to want to pass along to their friends.
Engage
Don’t be afraid to show some humor.
Engage
Engage
Engage
Amplify
Amplify
Sponsored Stories enable you to increase the distribution of News Feed stories about your business.
Amplify
Amplify your popular posts by “Boosting/Promoting” them!
Amplify
Amplify
Virility isn’t easy to come by!
Amplify
Measure your results and get a feel for what your audience responds the best to, and adjust accordingly.
“Let me check what I did there so I could do more of that!”
Amplify
It takes TIME to get going. Keep at it!
Amplify
When we stopped doing their FB page…
Un-Amplify
?
KEEP AT IT!
• Facebook should be integrated with your broader, and even outbound marketing efforts.
Build a Strategy that’s Social by Design
• FB is an ideal place to bring your brand personality to life through an authentic and consistent voice.
Create an Authentic Brand Voice
• Create content people will be excited to pass along.
Make it Interactive
• Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty.
Nurture Your Relationships
• Use reporting tools to learn about your fans and the content and products they find most interesting.
Keep on Learning
Thank you!