facebook basics for business - results oriented web meetup
DESCRIPTION
June 27, 2012 6:30 PM - 9:00 PM. Results Oriented Social Media - Facebook for Business Few people know how to make facebook source leads, engage visitors, drive traffic, generate sales, and get results. To make matters worse, every successful facebook marketing campaign is different. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful facebook marketing campaigns have used to drive real results on facebook. You will learn how to create and develop a facebook campaign which integrates search engine optimization (seo), email marketing, and other online and offline tactics. This class consists of 1 hour of lecture & demonstrations and and 30 minutes of Q&A (as long as it's necessary). Learning Goals facebook account creation and configuration Understanding the essential components of a successful facebook campaign Adding, editing and managing public fan pages Brand consistency on facebook Fundamentals of search engine optimization (SEO) for facebook Optimizing content for facebook Using video and photos to drive traffic and increase followers/fans Integrating facebook features and apps into your site Defining goals and measuring results Your Instructor On one hand Giovanni Gallucci is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops online marketing and audience development strategies for forward-thinking clients in music, missions, media, faith, film, tv, tech & causes interested in breaking new ground online. On the other hand he is a professional photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal. Intended Audience Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Anyone already using social media who want to go beyond just chatting with others and into creating highly trafficked, interactive social hubs that makes a true business impact. This beginner to mid-level facebook for business class has been created specifically aTRANSCRIPT
Results Oriented Web
@giovanni
June 27, 2012
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ResultsOriented
WebfacebookFacebook Basics for Business
Results Oriented Web
@giovanni
Thank You!
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Results Oriented Web
@giovanni
About @giovanni
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On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes.
On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV.
And, if you’re not careful you might catch him or his work on Troubadour, TX, a weekly syndicated TV series airing in about 38 million households in 140 U.S. markets.
Results Oriented Web
@giovanni
Knowing The Lingo
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Your Business Page
•Likes•Updates•Comments•Cover Photo•Composer•Messages•Apps•Milestones•Insights
•Profiles•Pages•Tags•Timeline•News Feeds•Posts•Friends•Fans•Subscribers
Results Oriented Web
@giovanni
Essential Components Of A Facebook Campaign
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Before & After
•Differentiate•Target•Be Relevant•Have a Budget•Define Your ROI & Your ROE•MAKE A PLAN - GOALS ARE GOOD
Results Oriented Web
@giovanni
Essential Components Of A Facebook Campaign
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During
•Give it legs - Give ‘em something to talk about•Lead them to a destination or a point of conversion•Provide a way to engage•Stay engaged•Provide the means and the incentive to share
Results Oriented Web
@giovanni
De!ning Goals
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Start with the End in Mind
•Define Target Audience•Determine Goals And Objectives•Develop and Implement Tactics to Achieve Goals•Monitoring, Measuring, & Reporting•Wash, Rinse, & Repeat
Results Oriented Web
@giovanni
Account Creation
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Results Oriented Web
@giovanni
Account Creation
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Your Business Page
•What category does your page belong in?•Identify the specific category and provide your company name•“Read” and accept the TOS•Set up your page administrator
Results Oriented Web
@giovanni
Adding Public Fan/Business Page
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Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Editing & Managing Basics
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Let’s Edit
Results Oriented Web
@giovanni
Branding Consistency
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Results Oriented Web
@giovanni
Branding Consistency
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Results Oriented Web
@giovanni
SEO For Facebook
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Tips for Increasing Search Visibility
•Brand Consistency - Push/Promote Facebook Page•Back Linking•Wall Posts are Time Sensitive•Make Content Public•Put Keywords In The Right Place•Optimize Your Multimedia•Run Your Page Well
Results Oriented Web
@giovanni
Optimizing Content for Facebook
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•Use Magnetic Words In Your Titles•Keep Your Titles Brief•Add Attractive Keywords and META Data•Use Attention-Grabbing Images•Add Social Sharing Buttons Everywhere•QUALITY over quantity
Results Oriented Web
@giovanni
Using Photography On Facebook
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Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Video On Facebook
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Upload or Embed?
Results Oriented Web
@giovanni
Integrating Facebook Into Your Site
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Results Oriented Web
@giovanni
Integrating Facebook Into Your Site
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Results Oriented Web
@giovanni
Measuring Results
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Insights
Results Oriented Web
@giovanni
What are you thirsty for?
Getting Help
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What kind of campaigns are out there?
Results Oriented Web
@giovanni
Getting Help
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What kind of campaigns are out there?
Small Business Example
Keyword Research10 Pages OptimizedFacebook (5 posts/week)Twitter (10 tweets/week)
Results Oriented Web
@giovanni
Getting Help
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What kind of campaigns are out there?
Medium Business Example
Small Biz Package+15 More Pages OptimizedYouTube OptimizationFlickr OptimizationSet Up Google Analytics
Results Oriented Web
@giovanni
Getting Help
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What kind of campaigns are out there?
Large Business Example
Medium Biz Package+25 More Pages Optimized
Blogging/CommentingBookmarkingStaff Training
Results Oriented Web
@giovanni
Getting Help
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Level 1
Level 2
Level 3
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# of social media sites included in this planSuggested social media sites
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Results Oriented Web
@giovanni
Need Help? Talk to Tom McCracken @ LevelTen Interactive
Getting Help
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White Label
Results Oriented Web
@giovanni
07.18 Integrating Social Media with Email Marketing
08.15 YouTube Basics For Business
09.19 Facebook Advertising Basics for A Stellar Holiday Season
10.24 Twitter Ghosts & Goblins To Avoid In Business
11.24 SEO for Business
12.19 Social Media Best Practices For a Rockin’ 2013!
Sign up at http://meetup.com/ROWDFW
Upcoming ROW Classes
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Results Oriented Web
@giovanni
06.30 DFW Rocks Social Media Day Addison, TX [search: dfw rocks social]
07.09 SEO for Public Relations Pros Durant, OK [search: ocpra summer conference]
07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano, TX [search: gravity center dallas]
07.14 To Tweet Or Not To Tweet Dallas, TX [search: art professionals texas]
more dates at http://LiveLoudTX.tumblr.com
Upcoming Talks
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Results Oriented Web
@giovanni35
Questions?
Questions?
Thank You
Results Oriented Web
@giovanni
Thank You
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Giovanni [email protected]://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexaslinkedin: http://linkedin.com/in/LiveLoudTXtumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX
http://LiveLoudTexas.com/preso
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