facebook and twitter 201: using facebook and twitter to promote your business
DESCRIPTION
Presentation given to advanced users on using Facebook and Twitter to promote local businesses. Seminar hosted by the Longview TX Chamber of Commerce.TRANSCRIPT
Photo: Charlottes Photo Gallery on Flickr
Facebook and Twitter 201Using Facebook and Twitter to
Promote Your Business
Longview Chamber of CommerceMay 8, 2013
Get these slides here::http://sarahtpage.com/longview-day-1/
Photo: Marciniak on Flickr
DEMYSTIFY
Photo: brandi666 on Flickr
Agenda
Social media reviewSocial media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A
Social Media Review
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros
Social Media Strategy
Photo: davidkjelkerud
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
Social Media Don’ts
• Don’t be something you’re not
• Don’t experiment with the company logo
• Don’t think you have to be on every social media channel
• Don’t tell, show• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
Remember: Social media
is not an island.
Photo: lisbokt
Website Marketing
Your website should be the hub of your online marketing
Social Media Brings Users To You!
Integrate Social with Web
From this …
Integrate Social with Web
… to this …
Use Calls to Action
Content Really Is King
• Put contact info on EVERY PAGE
• Use easy navigation• Keep content current• Use high-quality
content (including photos and video)
• Add calls to action
Facebook 201
Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a mobile
device• Average number of connections between local
business pages and users is 2 billion• Average number of weekly local business page
views is 645 million• Average number of weekly comments on local
business pages is 13 million Source: IDC; expandedramblings.com
Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Promoted Posts
Facebook Promoted Posts
Source: Visit Bloomington
Facebook Promoted Posts
Source: Visit Bloomington
Facebook Promoted Posts
Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
FacebookProfile Photo as Advertising
Source: Kyle Chamber of Commerce
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
Savannah Craft Brew FestivaliPhone Photos
Source: Visit Savannah
Twitter 201
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Payment Options
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
What Do You Want To Try?
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873