facebook advertising success 2015- gym case study
TRANSCRIPT
Facebook Success– Local Gym Case Study
Case Study –Local Gym
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Become Famous by ..
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Becoming Famous Is As Easy As 1-2-3 !
Gym Logo
Dominate The Facebook Eyeballs In Your Gym’s Area
1 – Create a Facebook Business Page 2 – Share Interesting Content NOT Just Offers
3 – Use Ads To Promote Your Great Content Just To Your Target Audience For As Little As 40 Pence Per Thousand
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Now You’re Famous You Can
Keep Creating Engaging Content And Share With Gym Fans In Your Area Then You Can: Promote Special Offers Switch Gym Members From Your
Competitors Launch New Classes Create Laser Targeted Class Promotions
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Promote Special Offers
Hyper targeted “Look-Like” Audiences
7,072 people reached
74 sign ups 35 pence per Sign
Up
7 day Free Trial
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Specific Offers Work Even Better Women only| Live
near Gym PLUS:1. Already Visited the
website2. Look a Like version of
13. Interested in Gyms
6,245 Women only reached
153 Sign Ups 16 pence per Sign Up
Women Only 12 Week Body transformation offer
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Promote Your Gym To Competitors Members – You Know Their Weak Points Yes?!
Filtered by your location + XX Miles
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Launch New Classes Hyper targeted
“Look-Like” Audiences
2,500 people reached £3.85 spent ! 18 pence per Sign Up
Freestyle | Functional training
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Zumba Class Promotion For The Over 40’s?
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Summary
Facebook Pages Now “Pay To Play”
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Summary
Solve Don’t Sell.
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Summary
Target People Who Know You Already!
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Summary
Measure The Right Things
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Summary
Test Small – Then Scale
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Summary
Give it a Go!
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Questions? Want To Know More?
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Contact Me The Way That Suits You!
Email :
Call me on: 07973 69 88 77
Tweet me: @Graham_3Dragons
1830 years marketing and
sales experience, including working for three of the
entrepreneurs from Dragon's Den
Social Media Reach +
Direct Expertise = Leads/Clients/Sales
Fellow of the Institute of Direct
and Digital Marketing
4 Years Social Media Management and Paid Advertising ( AdWords and
Facebook) expertise
Established 3DM 2010
Graham Archer FIDM