facebook advertising for small business
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FACEBOOK Advertising for Small BusinessTRANSCRIPT
Social Media Marketing…
Can You Relate?
Why listen to ME?
I LIVE AND BREATHE ONLINE MARKETING FOR A LIVING!I Regularly Train w/The Country’s TOP Social Media Experts including GaryVaynerchuk, Natalie Sisson, Nick Unsworth, and Mari Smith (Photo), Who Was Named A Top Ten Influencer
in Social Media by Forbes Magazine.
Today, You’ll Learn…
1) WHY FACEBOOK SHOULD BE A PRIORITY FOR YOUR ONLINE
MARKETING2) SOME OF MY PERSONAL SECRETS
FOR INCREASING “LIKES”, ENGAGEMENT, AND GETTING YOUR
POSTS SEEN3) HOW TO ACTUALLY MAKE MONEY
USING SOCIAL MEDIA!
Why Facebook?
1.28 BILLION Monthly, Active FB Users
Why Facebook?
1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day
Why Facebook?
1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day
Social Media Is Now the TOP Internet Activity
Why Facebook?
1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day
Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter
Why Facebook?
1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day
Social Media Is Now the TOP Internet Activity
FACEBOOK Has Almost 7x The Engagement As Twitter Average Time Spent On Facebook is 20 Min Per Visit
Why Facebook?
1.28 BILLION Monthly, Active FB Users 802 Million People Log On EVERY Day
Social Media Is Now the TOP Internet Activity FACEBOOK Has Almost 7x The Engagement As Twitter
Average Time Spent On Facebook is 20 Min Per Visit FB Advertising Is Still Accessible To Small Businesses
(Sources: Facebook.com, BusinessInsider.com, Marigold Marketing Group)
Why Facebook?
HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?
Why Facebook?
HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?
FACEBOOK Has MOST DEVELOPED Targeted
Advertising Tools On The Planet!
Why Facebook?
HOW IS FACEBOOK DIFFERENT THAN OTHER SOCIAL MEDIA PLATFORMS?
FACEBOOK Has MOST DEVELOPED Targeted Advertising Tools On The Planet!
(They’ve been around longer, have OODLES OF CASH, and they have spent time and money perfecting it.)
3 FB AD SECRETS
1) To Build The Number of LIKES on Your Page FOR LITERALLY PENNIES EACH…
CREATE A “LIKE” AD for $10/Day, Target Your Ideal Audience, Use A Great Photo That Creates a
Mental/Emotional Connection and…
USE THIS PHRASE in YOUR AD:
“LIKE If You LOVE __________”
Two Men And A Truck
Durant’s
3 FB AD SECRETS2) If You Use The “BOOST POST” Button, You Must Run The Boost Post for a Minimum of 3 Days to Be
Successful.
3 FB AD SECRETS
3) Mari’s “BEST PRACTICES” - BEST DAYS OF THE WEEK TO POST: Thurs + Fri
- BEST TIME OF DAY: Just after lunch
-BEST TYPES OF CONTENT: Photos, Questions, Short Posts (90 Characters or less), Video, Plain Status Updates, Linked Articles
-OFFER FREE INFORMATION TO HELP YOUR AUDIENCE SOLVE A PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience)
- BUT TEST THESE FOR YOURSELF on YOUR PAGE!
So…HOW do you make MONEY from Facebook?
So…HOW do you make MONEY from Facebook?
FACEBOOK Funnel Conversion Strategy
FACEBOOK Funnel Conversion Strategy
FACEBOOK Funnel Conversion Strategy
FACEBOOK Funnel Conversion Strategy
FACEBOOK Funnel Conversion Strategy
FACEBOOK Funnel Conversion Strategy
Example of Conversion Strategy
THE FACEBOOK AD
Example of Conversion Strategy
THE WEBSITE LEADPAGE
Example of Conversion Strategy
LEAD/SALE ARRIVES
VIA EMAIL
Example of Conversion Strategy
LEADS Keep Pouring
To Your Inbox!
FINAL THOUGHTS
IF YOU REMEMBER NOTHING ELSE TODAY:-SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING,
and LISTENING as opposed to PREACHING.
-ALWAYS BE THINKING OF WAYS TO OFFER YOUR AUDIENCE VALUE, AS OPPOSED TO HOW YOU CAN GET THEM TO BUY SOMETHING. THEY WILL BUY
FROM YOU, AFTER YOU EARN TRUST.
Mari ConnorSocial Media Money [email protected]
REVIEW THIS SLIDESHOW:
www.slideshare.net/MariConnor
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