TODAYHow to increase the impact of your organic social media

strategy and reach the customers you want

• How to grow your fan base with genuinely interested prospects• How to create Facebook Ads that convert to website traffic• How to create Promoted/Boosted Posts• How to maximise the reach of your posts and engage the right

people• How much you should spend• how to know if your ads are cost-effective

The problem we face

We post great content, but our fans just don’t see it.

We see low reach for our posts despite having a growing fanbase or following

So we end up asking, “What is the point of posting at all if nobody is

going to see it, let alone interact with us?”

SOCIAL MEDIA ADVERTISING VS TRADITIONAL MEDIA

Albert & Logan: Circulation: 74,194Cost of an Ad: min $2,760 for a half page horizontal

Great for geo-targeting specific areas/people.No analytics, no concrete reporting.

Those people could be ANYBODY living in that area.

SOCIAL MEDIA ADVERTISING VS TRADITIONAL MEDIA

Facebook Adverts: Target your audience in a VERY SPECIFIC and MEASURABLE WAY.You can target:

Females aged 27 – 45Married, Engaged or Defacto

With children under 10 years oldLiving in a home they own

Living in the suburb of Daisy HillThat watch Masterchef, are interested in yoga and clean eating

That use their mobiles to access Facebook, upload photos regularly and have purchased something online in the last 30 days

REMARKETING

You can ALSO target the people who have visited your website in the last 30, 60 or 180 days and run ads to just these groups.

You can ALSO create Lookalike Audiences – A Lookalike audience is a group of people who are similar to those who have visited your website and are most likely to be interested in your product/services.

LET’S CREATE SOME ADS.

Facebook ad best practice

Image Guidelines1200 x 444 pixels, image ratio 8:3, NO MORE THAN 20% TEXT

Headline Guidelines1. Ask A Question2. Keep it simple3. Think about the problem you solve and4. what your customer would click on

Hint: Look at the mobile view preview – does it look good? Is the image positioned properly? Do you need to shorten your copy? Do you need a Call To Action button?

Other Cool Ads

CANVAS ADVERTS – A series of images with links to web pages.

OTHER COOL ADS

CASE STUDY

1. Foxtel Game Of Thrones Canvas Advert Campaign2. Flick Electric Co Strategy – web, Video, Ads, Remarketing, Using

Insights.

Mobile Ads

78% of Facebook Advertising revenue comes from Mobile Ads.47% of Facebook users ONLY access Facebook from a mobile device.89% of daily Facebook users are accessing from their mobile device.

Source:http://newsroom.fb.com/company-info/

As a business owner, it can be a challenge finding the time to spend on your marketing, let alone your social media. It can also be frustrating posting day after day, week after week without knowing if you're actually getting results - and by results I mean money in the bank.

Wouldn't it be FANTASTIC if you could see a financial return on investment from your social media activity?

Wouldn't it be AMAZING if you knew what you were posting (and when you were posting it) was actually of value to your customers?

And it would be awesome if it was stress-free too.

After interviewing my clients, business connections and friends, I've put together this

course on how to create a Social Media Strategy for your business that is guaranteed to

grow your database and grow your business.

We're going to ignore the social media stuff that you don't need to know - we will CUT THROUGH THE CLUTTER and FOCUS on the important and relevant aspects of social media that will actually help your business.

You will create a creative strategy for your business to do three things:

1. Grow your social following2. Create a community that shares information of value and interacts

with your brand3. Measure an increase in sales as a direct result of implementing your

strategy

www.rachelmclean.com.au