facebook ads ppt

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PPT on Facebook Ads and How to make facebook ads easily

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Page 1: Facebook ads ppt

FacebookAdvertisements

Page 2: Facebook ads ppt

Foetron Inc.Contents

1.How to create an advertisement (Ad)?

2.Types of Ads.

3.Terminologies/Page Insights.

4.Uses of Ads

5.Top 3 job websites in U.S,UK,Canada,India

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Foetron Inc.How to create an ad?

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Foetron Inc.Types of ads

1.PAGE ADSThey are the most common ad type and are designed to drive fans to Facebook Pages. The ads are unique in that users can Like a page directly from the ad. When a user Likes the page, it’s listed beneath the ad for their friends to see.

2.WEBSITE ADS

They are similar to any other web advertisement. Clicking the ad takes you to the advertiser’s landing page or website. Website ads will look like Page ads without the Like button.

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These ads are a great way to promote a sale, product promotion, trade show, webinar, or any event requiring a RSVP. Event ads are integrated with Facebook Events and include an “RSVP” call to action. When the RSVP is clicked, the event details are displayed, including the number of Facebook users and friends attending. Friends’ responses are visible beneath the ad after they have RSVP’d, and when a user says "yes" to attending, it will generate a newsfeed story within the user’s profile for all of their friends to see.

3.EVENT ADS

4.SPONSORED STORIES

Let marketers take social content and turn it into a marketing message. With sponsored stories an advertiser pays to have user interactions with their brand (Likes, Check-ins) show up on your friends’ pages while appearing in other paid promotions on the website. Sponsored stories are unique in that your content will never go to someone who is not your friend.

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5.VIDEO ADS Allows advertisers to integrate video into an ad. The video and can be played inline, where people can share comments and Like the video. When someone likes the video or enters a comment, a newsfeed story will be generated for their friends to see. Video ads can only be purchased through Facebook’s internal sales team and are reserved for qualified advertisers with monthly budgets over $30,000 USD.

6.APPLICATION ADS

Allow Facebook application developers to drive more engagement for their app by directing people to the app when they click on the ad.

7.COMMENT ADS

Are Facebook’s newest ad unit and the first to be designed by an agency. Designed by Leo Burnett, the idea is that the ad looks like a conversation. With comments ads, the brand will make a statement or pose a question, and a comment box is available so the user can enter a response.

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Comment ads can only be purchased by qualified advertisers through Facebook’s internal sales team.

When users respond to the question, the exchange shows up as a part of their newsfeed, thereby moving the conversation through the individuals’ social network.

8.POLLING ADS

Lets advertisers start conversations by conducting polls. People who respond can see how others voted and how each of their friends voted in the poll. The poll generates a story on the advertiser’s page, and can appear in newsfeed of the users who liked the brand. When a user engages with the ad, the poll story can appear on the user’s wall and in their friends’ newsfeeds.

Polling ads are not available through Facebook’s self service tool. Polling ads can only be purchased by qualified advertisers through Facebook’s internal sales team.

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9.GIFT ADS

Are used to drive visitors to pages within and outside of Facebook. It allows users to send a gift to a friend within Facebook, along with a custom message. Messages are public and can appear on the user’s page, as well as in their friends’ newsfeeds. Gift Ads can only by purchased by qualified advertisers through Facebook’s internal sales team.

10.HYBRID ENGAGEMENT ADS

Combine different ad types, such as a video ad with a polling ad, or a video ad with an event ad. Hybrid ads can only by purchased by qualified advertisers through Facebook’s internal sales team.

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Foetron Inc.TERMINOLOGIESTotal likes: The number of unique people who like your Page

Friends of Fans: The number of unique people who are friends with your fans, including your current fans.

People talking about This: The number of unique people who have created a story about your Page in the last seven days. The number of unique people who have created a story about your Page in the last seven days.

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Total Reach: The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) in the last seven days.

Number of posts: The size of the bubbles represents the number of posts your Page published each day.

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Now we talk about three important channels through which your posts reaches your audience.

Organic Paid Viral

The

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Ticker : Ticker shows you the things you can already see on Facebook, but in real time.

Keep up with the latest news as it happensListen to music with your friendsClick or hover over a story to join in the conversation

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Engaged users: graph allows you to understand the different types of engagements your post generated. Anyone clicking anywhere on your post is considered an “Engaged User.” The types of engagement you can find in the pie chart include all the different ways people can consume your post (clicking on a link, viewing a picture, watching a video...), spread it to friends (by liking it, commenting on it, answering a Question, RSVP-ing to an event, etc...) or simply click on some other area of your post (“Other Clicks”).

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What are my ad targeting options?

Choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. If you are the admin of a Facebook Page, event or app, you can also target your ad to people who are already connected to you.

What is a destination?

The destination of your ad is where people will land if they click on it. If you advertise a Page, app or event on Facebook, you’ll also get social buttons on your ad that encourage people to engage with you by liking your Page, installing or using your app, or joining your event.

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How much does it cost to advertise on Facebook?

Advertisers are completely in control of how much they spend for each campaign by setting a daily or lifetime budget. The larger the budget, the more people a campaign is likely to reach.

Find out what works in your ad text and for your audience by experimenting with a variety of ads and reviewing your performance reports on a regular basis. To get started, use some of these tips:

Include a clear action you want your audience to take in the body text of your ad.

What are some suggested best practices for writing my ad?

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Highlight any benefits, sales or similar specials that your business is offeringUse a simple, eye-catching image that is related to your ad textIf you’re advertising a website, include your business name or other key information in the headline

What's the difference between organic, paid, and viral reach?

Organic reach: The number of unique people, fans or non-fans, who saw this post in their news feed, ticker or on your Page.Paid reach: The number of unique people who saw this post from a sponsored product, such as ads for Page posts or sponsored stories.Viral reach: The number of unique people who saw this post from a story published by a friend. These stories can include liking, commenting or sharing your post, answering a question or responding to an event.

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Foetron Inc.JOB PORTALS

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UNITED STATES

1.Monster.com : states that it is one of the world's leading career management portals. Their US job site has a vast array of jobs both in the US and overseas. Plus Monster also provides a wide range of useful tools and resources to assist you to find a new job.

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2.CollegeRecruiter.com: It is aimed at college students, graduates and recent graduates who are seeking employment, continuing education and business opportunities. You can search for jobs, receive email alerts and post your resume for distribution to employers.

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3.Careerbuilder.com: It has one of the largest selections of jobs in the US. It's job search engine allows you to search by keyword, sector and up to three city / state locations. You can also receive email alerts and they also have other professional development and employment resources.

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Foetron Inc.INDIA

1.Naukri.com: Marketing itself as India’s No.1 Job Site, Naukri.com is definitely the first port of call on the internet for all jobseekers in India. The website has a ranking system, listing the best places to work in various industries such as IT, Manufacturing and Services.

Naukri.com has an easy to understand interface and job seekers can search according to skills, designation, location, years of experience and other criteria.

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Foetron Inc.2.Timesjobs.com: Times Jobs may have the same search and apply features as other popular job sites, but it also has its own blog that gives news and career advice. Another popular service that Times Jobs offers is Global Connect – users can showcase work samples and portfolio as well as communicate with potential employers around the globe through IM applications and social media networks.

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3.Jobsahead.com: JobsAhead claims to be the only Indian job site with three million jobseekers, 83 million page views, 6,000 corporate clients and 150,000 job postings. The homepage of the website categorizes jobs according to industry, location and experience level making it easy for the user to navigate.

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Foetron Inc.UNITED KINGDOM

1.Industry-Recruit.co.uk: This site allows you to search for jobs in your specific sector. Over 30 sectors are covered with each displaying regularly updated vacancies throughout the UK.

2.Brookstreet Ltd: Brook Street is one of the UK's most successful recruitment agencies, supplying businesses across all industries with high quality personnel and staffing solutions. We maximise opportunities for jobseekers, helping them make the right career move and work as recruitment partners with employers.

Brook Street specialises in all office and light industrial positions on both a temporary and permanent basis. We have a network of offices spanning the whole of the UK and have developed long-standing relationships with key employers nationwide.

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3.Jobsearch.co.uk: School Job Search is a teachers initiative - we are here to provide high quality, instant online advertising for all your teaching jobs and support vacancies and slash of costs.

Spend the saving on childrens education. Job Seekers - tell your school they can have a free subscription.

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Foetron Inc.CANADA

1.JobBank: JobBank boasts of having a largest online career center in Canada where there are over seven hundred thousand job postings each year and every day, two thousand job postings are made available to job seekers. http://www.jobbank.gc.ca/

Services that JobBank offers are the following but not limited to: resume posting, career advice, job posting and creation of alerts and agents for new job posting notification.

2.Monster Canada: Monster Canada is one of the major job websites in the country that has tools for total career management from finding your dream job to making major career decisions. It offers services such as resume posting, job search, job posting, resume search and others. http://www.monster.com.ca

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Foetron Inc.3.TorontoJobs: TorontoJobs claims to be the ultimate online career center created especially for those who are searching for jobs in the greater Toronto area.

Some of the services provided are resume posting, creation of job alerts and agents for job posting notification, job search, employment agency directory and career resource center. In addition, what’s good about this website is that the services offered to jobseekers are absolutely free. http://www.torontojobs.ca/

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Confidential © 2012 Foetron Inc.

Sushen JamwalMail: [email protected]: +91-9958867605Company: Foetron Inc.