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How To Make Money With

Facebook

Advertising

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Key Facebook Factors

•  Audience Targeting

•  Ad Structure

•  Landing Page Relevance

•  Bid Strategy

Facebook

Market Targeting

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Targeting Your Market

•  Location & Radius Target •  Education Targeting •  Age Targeting •  Sex Targeting •  Connection Targeting •  Keyword Targeting

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Location & Radius Target

•  City Level

•  State Level

•  Country Level

•  Radius Level

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Education Targeting

•  College Name

•  Date of Graduation

•  Major (Via Keywords)

Connection Targeting

•  Fan Pages

•  Event Attendees**

•  Apps Users**

•  Excluding Ads from Your Pages

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Keyword Targeting

•  TV Shows

•  Movies

•  Books

•  Music

•  Occupations

•  Hobbies

•  Sports

•  Quotes

Multi-Layered Is Key

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Politics

Sex

Marital Status

Age

Location

Profession

College

Music

Movies

TV Shows

Books

Psychographic + Demographic

Occupation Entrepreneur

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Building Your Ads

Facebook Ad Design Factors

•  Define Your Goals •  Call Out Your Audience •  Show a SINGLE Benefit •  Use Targeted Images •  Have a STRONG Call To Action •  Keep The User Experience in Mind

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Start Bidding Low!

Disallowed Ads

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All Caps “No-No”

Incomplete Ads

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Irrelevant Photos

Irrelevant Symbols of Abbr.

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Insulting Jolt Ads

Local Ads

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I’m a 44 Year Old Man

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Define Your Goals

•  Get a Lead

•  Make a Sale

•  Brand Your Product

•  Brand Your Self

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Broad Distribution

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Two Step Close

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The Sandwich Page

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Think Transaction

Why Sandwich Pages Work

•  A Confused Mind ALWAYS Says NO

•  What is Their Road Block?

•  Requires a One Paragraph Answer

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The Proof Page

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STRONG Call To Action

•  Ethical Bribes

•  Nothing is FREE

•  Put a Value on Everything

•  Focus on ONE Benefit

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The Un-Ad

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My No Click Ad

•  Bad Ad Copy

•  No Call To Action

•  Best Branding Pic

•  $20 Daily Budget

Going Internal (Best Long Term Deal)

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Fan or Group Pages

User Experience Rules

•  Was Your Ad Specific To Market

•  Was Your Content Useful Immediately

•  Did You Complete a GOOD First Transaction

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Final Thoughts •  Facebook may very well be the future

•  UltraTargeting Works

•  Keep Refining with Reports

•  Maximize Your Winners