1. Unplugged:Offline Networking in an Online WorldMaura Neill ABR, CRS, CDPE, REALTOR

2. On Twitter?Tweet live during this class!@MauraNeill 3. What Happened?Can we go from thisback to this?Photo credits: Communication by jfgornet on Flickr.com |good times, 1940s, scene 8 by deflam on Flickr.com 4. Where Are You Most?Are you here? 5. Where Are You Most?Or are youhere?Photo credit: Conversation by sepblogon Flickr.com 6. Where Do You SpendYour Time? 7. Go AheadBe Honest! 8. Traditional Offline Networking: Why It (Often) Fails{video} 9. Heres My Card!Why we fail: Inherently NOT social One-sided Lacks authenticity Follow-up is forgotten 10. You + Networking What are 3 things you do RIGHT? What are 3 things youd like to fix? GO! 11. Why Face-to-Face? 12. What Happens When We Go Offline?Photo credit: an idea Im working on about the solitude of the Internet by kylesteeddesign on Flickr.com 13. Why Face-to-Face?Face-to-face= Top of Mind= More referrals= More Leads= More closings = More moneyMore opportunities to help people. 14. What Does Face-to-Face Cost?DedicationCreativitySupplies Time 15. Whats the ROI on Face-to-Face? 30 cherry pies for 2011s clients for Washingtons 2 tanks of gas for deliveries Birthday = $150 = $98 Receiving 3 in-person referrals + 2 more via email= pricelessPhoto credits: Pumping Gas by futureatlas.com / handshake isolated on business background by s_falkow on Flickr.com 16. The Usual Suspects Client Parties and Gatherings 17. Client Appreciation Parties Gets us face-to-face, in front of themost people at one time The invitation is more important thanthe event Big benefits, but big pitfalls, too 18. Aloha Client Party 2008 19. Aloha Client Party 2008 20. Client Appreciation PartiesBenefits:Pitfalls: All clients in one Too many people toplacebe effective Easy to coordinate One date may notwith YOUR schedule work for all clients(one date) Often high price tag You control the Demographicoutcomechallenges 21. Client Housewarming PartiesFrom Seth & Alyce Dailey & The DaileyGroup ~ Baltimore, MD Client gives you guest list but youcontrol the invitations (adding thosepeople to your mailing list) You attend as host Lender or other vendor can helpsponsor 22. Pop-Bys and Drop-Ins Made popular by Brian Buffini, whoadvises popping by to each clientquarterly A one-by-one way to connect Bring an item of value a reasonfor stopping by For your A+ clients 23. Pop-Bys and Drop-InsIdeas for giveaways from other YPNers: Cherry pies for Washingtons birthday Pumpkins (Halloween) Toffee (handmade by another client)for the holidays Nobu Hata 24. My Cherry Pie Pop-By Send invitation about 2 weeks before Clients must RSVP for their pie andchoose a day that Ill drop by (from 2consecutive day choices) Order the pies from local grocery store &pick up day before Most dont want the pie but appreciatethe offer (saves time & money!) and stillgive a referral! 25. A New Twist on the Traditional 26. Tweet-UpsWhat is a tweet-up? A way for you to promote yourbusiness and another local business= WIN/WIN 27. Tweet-Ups Traditionally advertised via twitterand guest list is random(i.e.,whoever sees it!) New twist = invite select groups ofyour clients/local sphere Have a hook to get people there Inviting the social media-savvy willmake the host happy 28. Tweet-Ups Partner with a local business forlocation and to share cost Be picky about your invite list dont have to invite entire client list Be brave put the word out onTwitter and attract potentialclients/contacts 29. MeetUp.com 30. MeetUp.comFrom Brian Copeland ~ Nashville, TN Join MeetUp.com Search for MeetUps that interest youOR search for a void in those areas Join a MeetUp or start a new one Based on geography and interest 31. MeetUp.com Brians group! 32. MeetUp.com As an aside Theres a void to be filled in Honolulu! 33. Flash Client PartiesFrom Chris Rix ~ Hot Springs, AR Text, email, Facebook a select group(100-ish) 1-2 days before event Guest list-exclusive Those people generate buzz & othersask to be on the list Always plan for more, but if theyreasking to get in, theyre prospects 34. Charity Events Picking a local charity gives back toyour community and helps yourclients do the same Two options: Pick one charity that you support year-round with multiple events Support multiple groups throughout theyear with different events 35. Trick or Treat for the Troopswww.trickortreatforthetroops.com 36. Hot Dogs for Homeless Dogs Annual hot dog cookout at my home Benefits local animal rescue We provide hot dogs, buns, fixings BYO: drinks, side dish to share (closefriends), dogs + kids Clients bring donations from animalrescues wish list 37. Hot Dogs for Homeless Dogs 38. Pumpkins / Christmas Trees for CharityFrom Nobu Hata: Work with local pumpkin/Christmastree vendor to get discounted priceon items (pumpkins, wreaths, etc.) Have a drop-off event: hotchocolate, candy, etc.) oneafternoon drop off unwrappedtoy, pick up your wreath 39. Blood-Sucking REALTORSwww.bloodsuckingrealtors.comFrom Leigh Brown ~ Charlotte, NC Blood drive first one at Halloween,second was for Valentines Day Benefiting local blood bank allblood donated stayed incommunity Include local blood-need stats 40. Other Charity Events To Get You Face-to-Face Canned food drives Clothing/coat drives Soup kitchen volunteer day What else can you think of? 41. The After-Closing Closing Gift Small gift at closing Real closing gift a few weeks later Excuse to see the home oncetheyve moved in Great photo op! 42. Quarterly Client Workshops 43. Quarterly Client Workshops Provide value information theycan use Two topics attracts more interest(i.e., husband + wife, client + afriend, etc.) Get one of the speakers to sponsorbreakfast 44. Intimate Client DinnersFrom Raziel Ungar ~ Burlingame, CA Quarterly or bi-annual client dinners Thoughtful seating arrangements =matchmaking for clients Small sampling of current/recentclients Prix fixe menu = more cost effective Easier follow-up 45. Attend Clients Parties/EventsFrom Dale Chumbley ~ Vancouver,WA Dont just do the inviting! Attend clients parties and eventswhen youre invited Youll be introduced as myREALTOR and make newconnections 46. WRITE IT: Two local businesses you canapproach TODAY to co-host atweet-up Two local charities you can supportin 2012 with a client eventGO! 47. Harnessing Your Online Power 48. What Value Does Facebook Bring You? Fun, fun, fun A place to get away from work Reconnecting with old friends/clients A place to mix business with pleasure Business only I stay strictly on myFacebook business page 49. Where Is Your FacebookPresence? Your personal profile what does itlook like? Your Facebook Business Page: Do you have one? Do you use it effectively? Do you need one? Where do you spend the most timeand get the most response? 50. Finding Your Facebook NicheBobbi Howes Saturday Morning Runners 51. Finding Your Facebook NicheBobbi Howes Saturday Morning Runners 52. Julie BeallPut This On Facebook1,000 pairs of shoes donatedand delivered 53. Harvesting the Information at Your Fingertips 54. Harvesting Facebook forClient InformationBirthdays & Anniversaries 55. Letting Facebook Do the Work For YouFrom Raziel Ungar ~ Burlingame, CA Clients hobbies, interests What you see on Facebook + howwell youve gotten to know them Sharing articles, books, points ofinterest An excuse to get in touch 56. Harvesting Facebook for Client InformationFacebook gathers usefulinfo for you!Timeline-style page(above); old page style(right) 57. Redefining Face-to-Face 58. Skype Your New Best Friend Skype for client consultation Skype for closings Introducing your clients to Skype providing value! 59. The Birthday Video 60. The Personal Contract-to- Closing Facebook Group Secret Facebook group for you and yourclient Post video messages and remindersevery step of the way Better than a phone call because theycan replay Great with more than one person in thetransaction they each get the samemessage 61. The Personal Contract-to-Closing Facebook Group 62. Are You the Same Online andOffline? 63. Find This Presentation Online www.slideshare.net/mauraneill1Photo credit: Computer mouse, mousepad, hand by Si1veryon Flickr.com 64. Thank You! Lets Connect! :) Maura Neillwww.facebook.com/mauraneillwww.linkedin.com/in/mauraneill www.twitter.com/mauraneillwww.youtube.com/mauraneill