fabrizio angelini -amministratore delegato di demoskopea
DESCRIPTION
Le slide dell'intervento di Fabrizio Angelini - Amministratore Delegato di Demoskopea durante la Tavola Rotonda di IAR Business "I fattori chiave e i trend nelle tecnologie digitali, che cambieranno il nostro modo di interagire con le persone e l'ambiente circostante"TRANSCRIPT
Fabrizio AngeliniAmministratore Delegato Demoskopea
Fabrizio Angelini - Amministratore Delegato Demoskopea
Over the last 45 years in the market research field
Provides the whole spectrum of “classical researches” both qualitative
and quantitative
Manages all the research process’ steps as well as all the Fieldwork methodologies
The Digital Intelligence Division is focus on sentiment analysis and netnography
Demoskopea at a glance
Fabrizio Angelini - Amministratore Delegato Demoskopea
What’s
Next?
Fabrizio Angelini - Amministratore Delegato Demoskopea
The market research “classic approach”
Fabrizio Angelini - Amministratore Delegato Demoskopea
Customer needs
& Research’s
requirements
Targeting
Sampling
RecruitingFieldwork
Data
Processing
Data
Analysis
& Reporting
Operations
Counseling
Fabrizio Angelini - Amministratore Delegato Demoskopea
Workflow
Key elements
o Asynchrony
o De-Contextualized
o Based on perception/declaration
Workflow
Customer needs
& Research’s
requirements
Data
Analysis
& Reporting
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Distruptive elements
o Real Time
o On-Site
o Based on experience
Customer needs
& Research’s
requirements
Social DataData
Analysis
& Reporting
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Distruptive elements
o Real Time
o On-Site
o Based on experience
Workflow
Customer needs
& Research’s
requirements
Social DataBehavioural data Data
Analysis
& Reporting
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Distruptive elements
o Real Time
o On-Site
o Based on experience
Workflow
Customer needs
& Research’s
requirements
Social DataBehavioural data
Location Data
Data
Analysis
& Reporting
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Distruptive elements
o Real Time
o On-Site
o Based on experience
Workflow
Customer needs
& Research’s
requirements
Social DataBehavioural data
Location Data
Data
Analysis
& ReportingInternet of Things
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Distruptive elements
o Real Time
o On-Site
o Based on experience
Workflow
Customer needs
& Research’s
requirements
Social DataBehavioural data
Location Data
Data
Analysis
& ReportingInternet of Things
Fabrizio Angelini - Amministratore Delegato Demoskopea
Demoskopea Model
Reality MiningDistruptive elements
o Real Time
o On-Site
o Based on experience
Workflow
Fabrizio Angelini - Amministratore Delegato Demoskopea
o Trend predictor
o Social network diver
o Multisource/device data integrator
o Architect and scene setter
The skills of a “digital researcher”
Fabrizio Angelini - Amministratore Delegato Demoskopea
0
5
10
15
20Point of Sale
Try Before You Buy
GPS Location Bases …
Tourism & Leisure
Events & Conferences
Brochures
Product Manuals
Online Content
Online Campaigns
Pitches & Tenders
Fabrizio Angelini - Amministratore Delegato DemoskopeaFabrizio Angelini - Amministratore Delegato Demoskopea
o Retail and merchandising evaluations
o Pricing reactions
o New product discovery and acceptance
o Advertising (on/off line)
o Location based promotion
o Event related real-time survey
o Ubiquitous Social interactions
o Mobility Management
o Training effectiveness
The AR paradigm in the market research
AR and Internet of things
Fabrizio Angelini - Amministratore Delegato DemoskopeaFabrizio Angelini - Amministratore Delegato Demoskopea
Sensors Mining is the collection and
analysis of sensed environmental
data pertaining to human social
behavior, with the goal of identifying
predictable patterns of behavior.
SmartPad
Data Visualization
in Real Time
Fabrizio Angelini - Amministratore Delegato DemoskopeaFabrizio Angelini - Amministratore Delegato Demoskopea
Thank You
Fabrizio Angelini
Fabrizio Angelini - Amministratore Delegato Demoskopea