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FA 102 a Research and Brand Development Jamie Bleznick Automated Cars

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FA 102 a Research and Brand Development!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

 

Jamie Bleznick !Automated Cars!

Assignment One, Research!

Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

Highly automated cars will potentially become dominant sooner rather than later!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

Jamie Bleznick !Automated Cars!

Assignment One, Description of Future Product or Service!

“Self-Driving Car without the Driver”  

Jamie Bleznick !Automated Cars!

Assignment Two, Diagram!

Jamie Bleznick !Automated Cars!

ProgRes!

Character/Persona!!

Intelligent !Sophisticated!!Fast-Paced  Self-Reliant!!!    

Tone!!

Scientific !Advanced!!Progressive !Direct!        

Language!!

Simple ! !Responsive!!Inviting ! !Effortless!        

Purpose!!

User-Friendly !Convenient!!Straight-Forward !Manageable!        

Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!

Jamie Bleznick !Automated Cars!

Assignment Three, Logotype Research, Word from Diagram!

Simple  

Jamie Bleznick !Automated Cars!

Assignment Three, Logotype Research!

Jamie Bleznick !Automated Cars!

h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c    

h#p://www.mcdonalds.com/us/en/home.html    

h#ps://www.facebook.com    

Assignment Three, Finished Logotype!

PR

Jamie Bleznick !Automated Cars!

Assignment Four, Social Media Branding Research!

Jamie Bleznick !Automated Cars!

Google Driverless Car:!h#ps://www.facebook.com/pages/Google-­‐driverless-­‐cars/420668271288575?sk=Mmeline  !Honda Civic:!h#ps://www.facebook.com/hondacivic?fref=ts    !Toyota!h#ps://www.facebook.com/toyota?fref=ts  !!

Assignment Four, Social Media Branding, Creating Community!

Jamie Bleznick !Automated Cars!

!! •  Posted on Personal Facebook!•  Posted on Personal Twitter!•  Texted Friends and Family!• Word of Mouth!

Assignment Four, Social Media Branding, Facebook Pages!

Jamie Bleznick !Automated Cars!

!!

Assignment Four, Social Media Branding, Facebook Pages!

Jamie Bleznick !Automated Cars!

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Assignment Four, Social Media Branding, Facebook Pages!

Jamie Bleznick !Automated Cars!

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