FA 102a,

Research and Speculative

Product/Service Development

Global Smartphone Access James Rack

Assignment One, Research

“Potential for elitization of the singularity”

http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity

Assignment One, Research

“Eliminate interpersonal rivalry, covetousness

and even war, by equalizing life span and

quality.”

http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind

Assignment One, Research

“Even physical devices will become almost

free with the advent of 3D printing.”

http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society

Assignment One, Research

“In low development countries, web enabled data

access networks may be very slow with limited

coverage.”

http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology

Assignment One, Future Product or Service

Global smartphone access

- Prioritizes underdeveloped areas/regions

- Expands interpersonal and economic

connectivity

- Service is optional

Taylor Swift

Source for Brand Character Words

Selected words from the original posts:

Equalizing

Access

Enabled

Coverage

Generated Name Possibilities:

EquiCoverage (derived by combining equalizing and coverage)

Equalizessage (derived from equalizing, access, and coverage)

Selected Name:

EquiCoverage

Naming Process

EquiCoverage

- Demonstrates the intended purpose of the service

- Emphasizes the values of equity and accessibility

- Suggests the message of equalizing coverage

- Invites further interest in the service

Final Product/Service Name

Brand Character Diagram Sketches

EquiCoverage

Persona

brave

honest

strong

Language

captivated

worthwhile

heal

Purpose

reach

change

understand

Tone

patiently

guarded

clear

Brand Character Diagram

Reach

(This has been chosen from the “Purpose” quadrant of the previous diagram.)

Assignment Three, Logotype Research, Word from Diagram

Assignment Three, Logotype Research

www.detroitlions.com

http://us.puma.com/en_US/home

www.amazon.com

https://online.citi.com/US/Welcome.c

www.nike.com

EC

Assignment Three, Finished Logotype