ey lifestyle1bb

8/12/2019 EY Lifestyle1BB

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Eyewear Frame Selection

Unit 3: Lifestyle Analysis


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Lifestyle Analysis

Eyewear should

emphasize personalimage

Talk about attractive

new lens technologies

and their benefits

Wear what you sell

Three Keys: Essential Elements:

Eyewear should

emphasize personal image Know the indicators of

lifestyle preferences

The essential eyewear

wardrobe includescareer/casual/evening

Two ways to sell lifestyle:

image and lens function


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The prescription is the key to

showing patients they have

different needs for their various

lifestyles and hobbies

Refer to the prescription when

making suggestions for

eyewear with a variety of lenses

and lens treatments

The Prescription


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1. Eyewear should emphasizepersonal image

2. Know the indicators of lifestylepreferences

3. The essential eyewearwardrobe includes

career/casual/evening4. There are two ways to sell

lifestyle: image and lensfunction

Essential Elements

Style and Lifestyle


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Presentation refers to an

individuals personal style reflected

by their outward appearance

Presentation ranges from traditional

to innovative

Eyewear should always reflect

personal presentation

Ask what image the patient wants

to create

Personal Presentation

Style and Lifestyle


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Lifestyle choices are indicated byclothing (design, color, cut, and

fabric), accessories, hair styles,and make-up or the lack of it

Discuss concepts of lifestyleduring informal conversation with

the patient Is the patient traditional or

innovative?

Assessing Style and Type

Style and Lifestyle


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How does he or she dress forprofessional, evening, casual and

sports events?

What image does the patient wishto project?

Is the patient considering a

lifestyle change or make-over? Determine the patients attitude,

but dont prejudge by appearance

Assessing Style and Type

Style and Lifestyle


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Avoid the buy now hard sell

Use a casual and low-keyapproach

Something the patient may wantto consider as a future purchase

Stress the benefits of sports

glasses with protective lenses Let the patients reaction be your

guide

Dont Push

The Eyewear Wardrobe


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Lenses:

Polycarbonate

Polarized

Anti-reflection coating

Scratch-resistant

Safety lenses

Ultraviolet coating

Sunglasses may also includethese lens enhancements

Lifestyle: Sports and Recreation

Lenses and Lifestyles


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Lenses:


Trifocals

Progressive addition lenses

High index lenses

Lifestyle: Scholarly/Academic



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Lenses:

Tinted



High index lenses

Polished edges

Lifestyle: Social/Dressy



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Lenses:

Tinted lenses

Contact lenses to change eye

color

Lifestyle: Anything Goes



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Lenses:

Tinted Anti-reflection coating

Contact lenses (optional)


High index lenses

Lifestyle: Professional, In the Public Eye



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Lenses:

Scratch-resistant

Polycarbonate

Ultraviolet coating

Lifestyle: Grade-school Child



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Lenses:

Polycarbonate

Safety lenses

Tinted


Contact lenses to change eyecolor

Sunglasses with enhancementsabove and UV protection

Lifestyle: Teenager



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Lenses:

Anti-reflection coating Tinted


Ultraviolet coating

Lifestyle: Computer Operator



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Lenses:

Polycarbonate

Safety lenses


Scratch-resistant

Polarized

Ultraviolet coating

Sunglasses may include theselens enhancements

Lifestyle: Heavy Labor



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Face Shape: Oblong

Coloring: Cool, medium intensity

Original eyewear is the incorrect

hue and dated

Eyewear style ages the face by

pulling facial lines downward

Before:

The Eyewear Makeover


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Face Shape: Oblong


New eyewear is professionaland updated

High temple placement andprogressive lenses draw the

facial lines upward for a moreyouthful appearance

After:



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Face Shape: Oblong


New eyewear is professional

and updated

Progressive lenses draw the

facial lines upward for a more

youthful appearance

Lifestyle: Evening Wear



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Face Shape: Oblong



and updated



youthful appearance

Lifestyle: Casual Wear



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Face Shape: Oblong



and updated



youthful appearance

Lifestyle: Career



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Face Shape: Oval

Coloring: Cool, low intensity

Eyewear is the wrong colorbase

Facial imbalance is created bymid-temple placement

Attention is focused on themiddle third of the face

Bridge shape makes the noseappear wider

Before:



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Face Shape: Oval

Coloring: Cool, low intensity New eyewear draws attention to

the eyes

Narrower bridge restores balance

to the middle third of the face Almond shape and high temples

highlight the cheekbones

After:



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Face Shape: Oval


the eyes







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Face Shape: Oval

Coloring: Cool, low intensity Narrower bridge restores balance

to the middle third of the face

Almond shape and high temples





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Face Shape: Oval


the eyes




Lifestyle: Career



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Face Shape: Round

Coloring: Cool, high intensity Round shaped eyewear makes

face appear rounder and wider

Before:



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Face Shape: Round

Coloring: Cool, high intensity

Eyewear creates angles that slimand lengthen the face

Aviator style with high templeplacement creates a high

horizontal line that helps addlength to the face

After:



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Face Shape: Round



High temple placement creates ahigh horizontal line that helps add

length to the face


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Face Shape: Round




length to the face




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Face Shape: Round




length to the face

Lifestyle: Career



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Face Shape: Base Up Triangle

Coloring: Cool, low intensity Eyewear is too dominating and

adds width to the widest part of

the face

Before:



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Coloring: Cool, low intensity Eyewear with AR coating and

light gold rims gives the

appearance of a rimless frame

The depth of the frame helpsbalance the length of the lower

third of the face.

After:



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third of the face.




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third of the face.




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third of the face.

Lifestyle: Career



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Patients must be informed aboutthe benefits of lenses

Be prepared to thoroughlydiscuss lens enhancements

Know the technology andbenefits of each lens

enhancement Patients can only make informed

decisions when they know howlenses will benefit them

Selling the Benefits:

Benefits of Lens Enhancements


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High index plastic lenses createmore attractive eyeglasses with

thinner edges and lighter weight Patients like the feeling of

wearing the latest technology inlens engineering

Because of increased reflections,A/R coatings are highlyrecommended for high indexlenses.

Plastic High-Index Lenses:



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Photochromic lensesautomatically darken in sunlight

and lighten indoors Glass lenses maintain their

photochromic ability for the life ofthe lenses

Plastic lenses will lose theirphotochromic abilities over aperiod of time (2 years)

Two years is the average life ofan eyewear prescription.

Photochromic (light-sensitive) Lenses:



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Polycarbonate has outstandingimpact resistance

Polycarbonate is the lens ofchoice for all children

Polycarbonate is the lens ofchoice for adults who are active

in sports or whose lifestyle has alarge element of risk

Polycarbonate is 4x-5x moreimpact resistant than otherlenses

Polycarbonate:



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Polarized sun lenses protect

against reflected glare from

sunlight on water, snow, and

shiny surfaces

Polarized sun lenses are

excellent UV filters and make

ideal driving glasses

Regular sun lenses reduce

visible light but have little effect

on reflected glare

Polarized Sun Lenses:



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UV radiation from sunlight can be

harmful to the human eye

Polycarbonate and high index

lenses include built-in UV

protection

Other plastic lenses can be

treated with chemicals that block

the harmful portion of UV

radiation

Ultraviolet Protection (UV-coating):



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A/R coatings benefit users in two

ways: cosmetic and visual

The elimination of surface

reflections makes the eyes more

visible and natural-looking

Removal of surface reflections

improves vision by increasing the

amount of light to the eyes

A/R coatings improve night vision

Anti-Reflective (A/R) Coatings:



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PALs are premium multifocal

lenses designed to provide clear

vision at all distances

There are no visible segment

lines so that PALs resemble

single-vision lenses

The market share for progressive

lenses is increasing steadily

Progressive-addition Lenses:



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Scratch protection is now

routinely offered to patients

Certain premium lenses include

factory-applied scratch coating:

1. All polycarbonate lenses

2. Some progressive lenses

3. Many high-index lenses

Scratch-Resistant Coating (SRC):



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Trifocals are designed to providevision at distance, near, and the

intermediate arms-lengthdistance

Special trifocals that provide awider field of intermediate visionare available for work, hobbies,computers and other specialuses

Trifocals:



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Aspheric lenses are nowavailable for plus and minus lens

prescriptions Front surfaces of aspheric lenses

are flatter than conventionallenses

Aspheric lenses are thinner anddo not protrude or bulge as muchas ordinary lenses

Aspheric Lenses:



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Thinner, lighter lenses are more

comfortable and more attractive

Use proper lens design

Use high index lenses

Use aspheric lenses

Use polycarbonate and otherlightweight lens materials

Comfort Lenses:



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Thinner, lighter frames are morecomfortable and more attractive

Combine lightweight lenses,frames, and proper lens design

Use lightweight frame materials

1. Titanium metals

2. Carbon fiber3. Optyl and nylon

Comfort Frames:



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Small, round frame shapes arebest to reduce lens thickness

Angular frames with sharpcorners will accent the thicknessof the lenses

Frames that look good with plano

lenses may be very unattractivewith high minus lenses

Frames:

High-power Myopes


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Small, round lenses to reducethickness

High index lenses Aspheric lenses


Light cosmetic tinting

1. Eye color on the upper lens2. Skin tone on the lower lens

3. Clear lens inbetween

Lenses:

High-power Myopes


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Aspheric lenses made from highindex materials

Lenses are thinner and frontcurves are flatter

Lens protrusion andmagnification are reduced

Cosmetic tinting above andbelow the eye in a shade darkerthan used for myopes

Lenses:

High-power Hyperopes


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New presbyopes must be

reassured that eyewear can

enhance their looks and lifestyle

Progressive addition lenses are

an alternative to reading glasses

A/R coating and cosmetic tints

Bifocal contact lenses or

monovision

Lenses:

Presbyopes


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Eyewear should evoke an imageof intelligence, responsibility, and

distinction Classic eyewear in conservative

colors, slightly oversized frames

Black, tortoise shell, or

marbelized patterns Square or rectangular frames in

metal or metal/zyl combination

Career/Professional:



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Bolder and brighter eyewear

Lightweight frames in vivid colors

SRC and A/R coating

Safety glasses:

1. For outdoor sports (with UVC)

2. For high velocity sports like

racquetball and handball

3. For those who work with tools

4. For those who work with power lawn

and garden equipment

Casual/Sports/Social:



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Eyewear should evoke sleek

sophistication

Dramatic but delicate frames in

gold, silver, or bronze, which may

include jeweled or enameled trim

Subtly tinted A/R coated lenses

with faceting

Include a decorative eyeglass

case

Dressy/Evening:



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Disposable Lenses

Soft Lenses

Frequent Replacement Lenses

Planned Replacement Lenses

Toric Soft lenses

Gas Permeable Lenses (GP) Bifocal Contact Lenses

Tinted Contact Lenses

Contact Lens Choices:



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Contact lens weares should havea backup pair of eyeglasses

Contact lenses should not beworn if there is an eye infection,irritation, or redness of the eyes

Old contact lenses should not beworn as replacements for lostlenses

Contact lens wearers may not beaware of attractive new spectaclelens technologies

Contact Lens Precautions:



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Lifestyle Analysis

Eyewear should

emphasize personal

image

Talk about attractive

new lens technologies

and their benefits

Wear what you sell

Three Keys: Essential Elements:

Eyewear should

emphasize personal image

Know the indicators of

lifestyle preferences

The essential eyewear

wardrobe includes

career/casual/evening

Two ways to sell lifestyle:

image and lens function


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ReviewUnit 3: Lifestyle Analysis


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The Prescription

What is the key tool used by the optician to show

patients they have different visual needs for their

various lifestyles and hobbies?

Review


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1) Traditional

2) Innovative

What are the two general categories of lifestyle

presentation?

Review


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1) career/professional

2) casual/sports/social

3) evening/dressy

4) sunwear

What are the four elements that should be included in

the essential eyewear wardrobe?

Review


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Polycarbonate (impact resistant lenses)

Which specific lens enhancement is essential for

children, teenagers, athletes, high-risk professions,

and heavy labor?

Review


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b) False

Anti-reflective lenses do not improve vision. They are

primarily a cosmetic enhancement.

a) True

b) False

Review


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b) This frame has a spring hinge

Which of following statements refers to a feature?

a) Spring hinges are very flexible while maintaining

constant tension

b) This frame has a spring hingec) Eyeglasses stay firmly on the face even when the

glasses are constantly taken off and on

Review


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c) Eyeglasses stay firmly on the face even whenthe glasses are constantly taken off and on

Which of following statements refers to a benefit?

a) Spring hinges are very flexible while maintaining

constant tension

b) This frame has a spring hingec) Eyeglasses stay firmly on the face even when the

glasses are constantly taken off and on

Review


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Presbyopia

Progressive lenses are beneficial to patients with the

visual condition called ____.

Review


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To protect the eyes from damaging ultra-violet rays.

What is the benefit of UV protection?

Review


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Need clear vision for the arms length

distance that is not available using bifocals

Trifocals are beneficial to patients who _____.

Review


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career/professional

The type of eyewear that should evoke an image of

intelligence, responsibility, and distinction:

Review


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casual/sports/social

The type of eyewear that is generally bolder and

brighter than usual. A good choice is lightweight frames

in vivid colors:

Review


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dressy/evening

The type of eyewear that should evoke an image of

sleek sophistication:

Review


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career/professional

Good choices for this type of eyewear include classic

frames in conservative colors:

Review


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Small, round frame shapes

High index lenses

Aspheric lenses Anti-reflection coating

Light cosmetic tinting

What are the eyewear recommendations for high-

powered lens prescriptions?

Review


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EndUnit 3: Lifestyle Analysis

ey lifestyle1bb

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