express professionals - writing effective inmails

13
1 Talent Solutions Writing Effective InMails ©2014 LinkedIn Corporation. All Rights Reserved. Lindsay McClintock Strategic Recruitment Product Consultant LinkedIn

Upload: lindsay-mcclintock

Post on 14-Jul-2015

225 views

Category:

Social Media


0 download

TRANSCRIPT

Page 1: Express Professionals - Writing Effective InMails

1

Talent Solutions

Writing Effective InMails

©2014 LinkedIn Corporation. All Rights Reserved.

Lindsay McClintock Strategic Recruitment Product Consultant

LinkedIn

Page 2: Express Professionals - Writing Effective InMails

2 ©2014 LinkedIn Corporation. All Rights Reserved.

LinkedIn Landscape

InMail Best Practices

Demonstration

Updates

Questions / General Discussion

Agenda

Page 3: Express Professionals - Writing Effective InMails

3

Daily Recruiter Workflow: Contact

Shared resource

90-day rollover

1 to many

Attachments

Templates

Free messaging

Post

Find

Organize

Collaborate Contact

We are here

©2014 LinkedIn Corporation. All Rights Reserved.

Page 4: Express Professionals - Writing Effective InMails

4

January 1st , 2015 Today

©2014 LinkedIn Corporation. All Rights Reserved.

LinkedIn RPS InMail Changes

Extra InMails in January 2015: RPS users will receive 100 additional InMails per

seat on January 1st

50 Messages Per Seat

1 Credit for Non-Response

7 Day Window

Shared resource

90-day rollover

1 to many

13% Response Minimum

Attachments

Templates

Free messaging

100 Messages Per Seat

1 Credit for Response

90 Day Window

Shared resource

90-day rollover

1 to many

13% Response Minimum

Attachments

Templates

Free messaging

Page 5: Express Professionals - Writing Effective InMails

5

Passive members tend to do the following on LinkedIn.com

Catch up on news via Pulse

Connect with colleagues

Engage in groups

Who are Your Messages Going to?

Cheryl enjoys her job and

doesn’t plan to leave any

time soon.

70% Of LinkedIn network is passive, or not

actively seeking employment.

©2014 LinkedIn Corporation. All Rights Reserved.

Page 6: Express Professionals - Writing Effective InMails

6

Do:

Start a conversation

Be brief and to the point

Personalize the message

Be authentic

Emphasize growth

Leverage shared connections

Ask for a resume/referral (after you’ve built rapport!)

Include next steps

Don’t:

Make it feel like a template

Focus on the job

Include the job title in the subject line

Ask for a resume/referral (on your first message!)

Include a job description in the message

Say “I came across your profile”

Consider the Following When Writing an InMail

©2014 LinkedIn Corporation. All Rights Reserved.

Page 7: Express Professionals - Writing Effective InMails

7 ©2014 LinkedIn Corporation. All Rights Reserved.

38% of LinkedIn’s unique monthly visiting members come through

mobile apps

– Keep It Short & Sweet

– Don't overabrv8.

– Write a strong subject line

– Skip the lengthy signature line

Today’s Mobile Landscape

Page 8: Express Professionals - Writing Effective InMails

In Product Demonstration

Page 9: Express Professionals - Writing Effective InMails

9

InMails

Sent

InMail

Response

%

Days

Visited

Searches

Performed

Profiles

Viewed

50-75 14%-18% 10-15 50-100 125-150

75+ 18%+ 15+ 100+ 150+

Clearable Goals Recommended Success Drivers

Standard Level

All-Star Level

Clearable Goals ( If a user meets the Standard

Level for the Clearable Goals, they do not require additional training and will be marked as “Cleared”. The follow up is a congratulations and a challenge to meet the All-Star level)

Recommended Success Drivers (Used to

further analyze usage patterns and behavior. If a user is not meeting the Standard Level for their Clearable Goals, we will use this data to find the root cause and direct them to the appropriate follow up training)

Monthly Usage Goals

Page 10: Express Professionals - Writing Effective InMails

10

Key Dates Events

December 11th @ 11 AM CST

Monthly Office Hours with your LinkedIn Product

Manager. This will be a Question / Answer forum for

all Express LinkedIn users to learn more about your

LinkedIn RPS license.

On-Going Continue Training & Advanced Sessions through the

LinkedIn Learning Center at your own pace.

Express Professional Services

Page 11: Express Professionals - Writing Effective InMails

11

How the contest works: Log In to RPS, Perform Searches & Send InMails throughout the month of

November!

Meet the outlined minimums below in each category

Top users with the highest activity in each of the 3 categories combined will be

awarded Amazon gift cards

The individual who logs the highest activity in all 3 areas combined will receive a

$250 Amazon gift card from LinkedIn

The next 4 individuals logging the highest activity in 3 areas combined will receive

$50 Amazon gift cards from LinkedIn

Contest minimums: o Log in 10 times

o Perform 75 Searches

o Send 50 InMail messages

In order to qualify for this contest, new users must meet the usage minimums in each category from

November 1st through November 30th. Express users with RPS accounts prior to October 10th will be

part of a separate contest.

LinkedIn RPS Contest

Page 12: Express Professionals - Writing Effective InMails

12

Q & A

12

Page 13: Express Professionals - Writing Effective InMails

13 ©2014 LinkedIn Corporation. All Rights Reserved.