express professionals - writing effective inmails
TRANSCRIPT
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Talent Solutions
Writing Effective InMails
©2014 LinkedIn Corporation. All Rights Reserved.
Lindsay McClintock Strategic Recruitment Product Consultant
2 ©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn Landscape
InMail Best Practices
Demonstration
Updates
Questions / General Discussion
Agenda
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Daily Recruiter Workflow: Contact
Shared resource
90-day rollover
1 to many
Attachments
Templates
Free messaging
Post
Find
Organize
Collaborate Contact
We are here
©2014 LinkedIn Corporation. All Rights Reserved.
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January 1st , 2015 Today
©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn RPS InMail Changes
Extra InMails in January 2015: RPS users will receive 100 additional InMails per
seat on January 1st
50 Messages Per Seat
1 Credit for Non-Response
7 Day Window
Shared resource
90-day rollover
1 to many
13% Response Minimum
Attachments
Templates
Free messaging
100 Messages Per Seat
1 Credit for Response
90 Day Window
Shared resource
90-day rollover
1 to many
13% Response Minimum
Attachments
Templates
Free messaging
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Passive members tend to do the following on LinkedIn.com
Catch up on news via Pulse
Connect with colleagues
Engage in groups
Who are Your Messages Going to?
Cheryl enjoys her job and
doesn’t plan to leave any
time soon.
70% Of LinkedIn network is passive, or not
actively seeking employment.
©2014 LinkedIn Corporation. All Rights Reserved.
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Do:
Start a conversation
Be brief and to the point
Personalize the message
Be authentic
Emphasize growth
Leverage shared connections
Ask for a resume/referral (after you’ve built rapport!)
Include next steps
Don’t:
Make it feel like a template
Focus on the job
Include the job title in the subject line
Ask for a resume/referral (on your first message!)
Include a job description in the message
Say “I came across your profile”
Consider the Following When Writing an InMail
©2014 LinkedIn Corporation. All Rights Reserved.
7 ©2014 LinkedIn Corporation. All Rights Reserved.
38% of LinkedIn’s unique monthly visiting members come through
mobile apps
– Keep It Short & Sweet
– Don't overabrv8.
– Write a strong subject line
– Skip the lengthy signature line
Today’s Mobile Landscape
In Product Demonstration
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InMails
Sent
InMail
Response
%
Days
Visited
Searches
Performed
Profiles
Viewed
50-75 14%-18% 10-15 50-100 125-150
75+ 18%+ 15+ 100+ 150+
Clearable Goals Recommended Success Drivers
Standard Level
All-Star Level
Clearable Goals ( If a user meets the Standard
Level for the Clearable Goals, they do not require additional training and will be marked as “Cleared”. The follow up is a congratulations and a challenge to meet the All-Star level)
Recommended Success Drivers (Used to
further analyze usage patterns and behavior. If a user is not meeting the Standard Level for their Clearable Goals, we will use this data to find the root cause and direct them to the appropriate follow up training)
Monthly Usage Goals
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Key Dates Events
December 11th @ 11 AM CST
Monthly Office Hours with your LinkedIn Product
Manager. This will be a Question / Answer forum for
all Express LinkedIn users to learn more about your
LinkedIn RPS license.
On-Going Continue Training & Advanced Sessions through the
LinkedIn Learning Center at your own pace.
Express Professional Services
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How the contest works: Log In to RPS, Perform Searches & Send InMails throughout the month of
November!
Meet the outlined minimums below in each category
Top users with the highest activity in each of the 3 categories combined will be
awarded Amazon gift cards
The individual who logs the highest activity in all 3 areas combined will receive a
$250 Amazon gift card from LinkedIn
The next 4 individuals logging the highest activity in 3 areas combined will receive
$50 Amazon gift cards from LinkedIn
Contest minimums: o Log in 10 times
o Perform 75 Searches
o Send 50 InMail messages
In order to qualify for this contest, new users must meet the usage minimums in each category from
November 1st through November 30th. Express users with RPS accounts prior to October 10th will be
part of a separate contest.
LinkedIn RPS Contest
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Q & A
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13 ©2014 LinkedIn Corporation. All Rights Reserved.