expository leads

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  • 1. Expository Leads

2. The Right Start Grab your audiences attention Be clear 3. Clich a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse, as sadder but wiser, strong as an ox, or faster than a speeding bullet Dont be boring or put your audience to sleep by using tired expressions everyones heard before! 4. Question Leads Beginning a piece by asking the reader a question is very risky because that lead has been over-used and lost its uniqueness. Its also difficult to avoid being cheesy since frequently the questions are rhetorical. A rhetorical question is NEVER asked with the purpose of receiving an answer! 5. Quote Leads Maybe you want to start with a quote. - from a text you are writing about - connected to a point you are trying to make - from a person you are writing about 6. Call to Action/Entreaty Leads Tell your audience of something that people should be doing and tell the audience to do it! Note: This is very useful for speeches and OpEd (opinion pieces in the newspaper). 7. Anecdote Leads Tell a short story related to your topic. This: - can help make the topic clear - can influence the audiences emotions 8. Set-up/Background Leads Provide background about the topic. - tell who a main character is and the challenge s/he is facing - tell the history behind a problem 9. Fact/Statistic Leads Introduce the topic with a shocking fact or statistic that will surprise the audience. 10. Misleading Leads Set up expectations, then surprise the reader. 11. Works Cited Clich Definition - http://dictionary.reference.com/browse/cliche