8/7/2019 Export Cornwall - February events

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Stop being so British!Thursday 24 February 2011

Falmouth Beach Hotel

Time: 08:00 until 09:30

Cost: FREE (includes continental breakfast)

Discover how every day, literally thousands of British

businesses blow their chances of an internationaldeal by making one common mistake – they fail

to understand the etiquette and culture of their

customer’s own country.

Presented by Sabina Rademacher, Export

Communication Consultant for the British Chambers

of Commerce, who has over 25 years’ experience

in Europe, USA, Asia and Latin America.

Sabrina supplies a thought provoking insight to the

dos and don’ts when communicating – the common

mistakes that British businesses make when they

are trying to build export business, and how to

avoid them!

– a sponsor of Export Cornwall, will present to

delegates the benefits and importance of using

a professional translation and interpretation

service when communicating internationally.

Marketing forInternational GrowthThursday 10 March 2011

St Michael’s Spa and Hotel, Falmouth

Time: Full-day workshop, commencing at 09:30

Cost: FREE (includes lunch)

This workshop provides delegates with the

practical elements needed to understand, apply

and implement a marketing oriented approach

to international business development.

The workshop covers:

• the fundamentals of international marketing

• the importance of a customer centric approach

• customer acquisition and retention

• effective implementation and marketing planning.

Delegates will leave the workshop with the basis ofan operational international marketing plan that can

be implemented within their business.

Who should attend this event?Suitable for those who are perhaps new to

international sales and marketing, and also for

more experienced staff who wish to increase

their understanding of the value of strategic and

operational marketing in the international arena.

Breakfast networking event MeMBers’ workshop

General Enquiries: 0845 606 0969 • Export Cornwall Enquiries: exportcornwall@uktisouthwest.org.uk

Website: www.exportcornwall.co.uk

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Application FormThese events are available to members only. Please visit ‘membership application’

on the Export Cornwall website at www.exportcornwall.co.uk to join the network

How do you apply?

Please complete the application form.

Note that places on the workshop are

strictly limited and application does not

guarantee acceptance. All applications

will be reviewed for suitability and you

will be notified as soon as possible if

you have been awarded a place.

Once accepted, your place on the

workshop cannot be transferred to

another person or company without

our prior approval. Only those who

are accepted in advance will be able

to attend. Please return completed

applications to:

Chris Maslen, UK Trade & Investment,

Tamar Science Park, Derriford,Plymouth PL6 8BT.

Should you wish to cancel your place,

please let us know at least 14 working

days in advance of the workshop.

How much does it cost?

Thanks to funding under the

Convergence Programme, this event

is FREE of charge to businesses.

Data Protection: Peninsula Enterprise,

which delivers the UKTI Convergence service,

records and holds customer information in

a database. We will handle and process all

personal data in accordance with the Data

Protection Act 1998 and take all reasonable

measures to ensure that your data is held

and processed securely. If you do not wish

to receive any further communication

please tick the box:

Company name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Tel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

E-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

VAT No . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Attendee name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Which event would you like to attend? (please tick boxes as appropriate)

Stop being so British!

Marketing for International Growth

How many countries do you actively export to? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

What percentage of your turnover is through export? . . . . . . . . . . . . . . . . . . . . . . . . .

Please tell us a little about your company

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What is your product or service?

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How many active agents/distributors do you currently have?

. . . . . . . . . . . . . . . . . . . . . . . . . . Agents . . . . . . . . . . . . . . . . . . . . . . . . . . . Distributors

What are your business objectives?

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Which are your focus countries or markets?

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What would you like to achieve from attending?

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