expo expo me summit 2015

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23 RD - 27 TH AND OCT 2015

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Doha - Qatar 23rd to 25th October 2015 Qatar National Convention Center .

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Page 1: EXPO EXPO ME SUMMIT 2015

Member of

23RD - 27TH

AND

OCT2015

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Official Venue:

Offical Stand Contractor:

Under the patronage of

Minister of Economy and Commerce

H.E. SHEIKH AHMED BIN JASSIM AL THANI

Official Car Rental:

Official freight forwarder:

Official Airline:

Official Hotel:

Official Creative Partner:

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CONTENTSINTRODUCING QATARINTRODUCING EXPO EXPO ME SUMMIT 2015EXHIBITIONWHY SHOULD YOU EXHIBIT?WHO SHOULD EXHIBIT?VALSEVALSE SUMARYFORUMEDUCATIONABOUT IAEETHE COURSESNETWORKINGBE PART OF THE SUCCESSCHOOSE YOUR SPACESPONSORSHIP OPPORTUNITIESTHE VENUEOUR PARTNERS

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The futuristic vision rests on four pillars: human development, social development, economic development and environmental development. In order to realize its vision, the country has to maintain a crucial balance between an oil based and knowledge driven economy, diversi-fying the economy and ensuring a progressive, stimulating environment for business.

Qatar has taken proactive steps to diversify its economy away from its reliance on fossil fuels. The QNV 2030 and the National Development-Strategy provide a blue print for leveraging the country’s dominant reserves of energy towards the expansion of its productive base and long-term diversification. Qatar has set aside USD

INTRODUCING QATAR

130 billion on non-hydrocarbon investments. In-vesting more than USD 15 billion in a new state-of-the-art international airport and USD 25 billion in constructing high-speed rail networks.

The Qatar Tourism Authority is investing USD 20 billion in developing the tourism industry.Global credit rating agency Standard & Poor’s has affirmed its long- and short-term foreign and local currency sovereign credit ratings on Qatar at ‘AA/A-1+’ with a stable outlook. Qatar scored a high of 71.2 in the area of economic freedom ranking as the 30th most economically free country in the 2014 Index.

THE QATAR NATIONAL VISION 2030 BUILDS A BRIDGE FROM THE PRESENT TO THE FUTURE. IT AIMS TO TRANSFORM QATAR INTO AN ADVANCED COUNTRY, CONVERTING ITS ENERGY DRIVEN ECONOMY INTO A KNOWLEDGE DRIVEN ECONOMY.

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The end goal: to transform itself into a knowl-edge-based economy characterized by inno-vation; entrepreneurship; excellence in edu-cation; a world-class infrastructural backbone; the efficient delivery of public services; and transparent and accountable government.

Qatar has set its course towards fulfillment of Vision 2030 with dynamism, maturity and pragmatism.

Out of the 15 countries in the MENA region, Qatar ranked 3rd highest and its overall score is above the world average. Furthermore, Qatar scored improvements in half of the 10 economic freedom indicators listed, including business freedom, labor freedom, and monetary freedom, offset by de-clines in the control of government spending and trade freedom.

Importantly, Qatar has been successfully build-ing its credentials and is committed to position itself as a destination for Meetings, Incentives, Conferences and Exhibitions popularly known by the acronym MICE. Doha’s rapidly develop-ing inbound, outbound and domestic events and business travel industry have benefited from an integrated business approach which provides learning, development and networking oppor-tunities for industry professionals. All of these measures have resulted in global recognition and endorsement of Qatar’s commitment to pro-mote itself as a MICE destination.

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The summit consists of four fundamental business pillars: Exhibiting, Conferring, Educating and Networking. The opportunity is there to participate in engaging educational sessions, make valuable contacts, exchange ideas with eminent speakers at the conference and preview inspiring exhibits.

EXPO EXPO ME SUMMIT is organized by Al Ahmad Group (AG Events), and officially endorsed by the Qatar Tourism Authority (QTA) in Doha and the International Association of Exhibitions and Events (IAEE). The event confers upon its participants the unique opportunity to build strategic alliances and provides an exclusive platform for Gulf, Middle East, international suppliers and high-level international buyers to communicate, interact and transact business in a highly targeted and interactive environment.

The event presents a rare chance to meet face-to-face, pre-schedule appointments, gain knowledge and network with those within the industry.

GIVE YOURSELF THE COMPETITIVE ADVANTAGE.

SIGN UP NOW

EXPO EXPO ME SUMMIT IS THE FIRST AND ONLY “EVENTS” FOCUSED PROFESSIONAL SUMMIT TO BE HELD IN QATAR.

INTRODUCING EXPO EXPO ME SUMMIT 2015

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FOUR FUNDAMENTAL PILLARS

EXHIBITION

NETWORKING

FORUM

EDUCATION

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EXHIBITION

By taking part in Qatar’s first exhibition exclusively for the Events Industry, you will join a select group of event organizers and suppliers from around the world. You will have the opportunity to connect with hundreds of suppliers, exhibitors and event industry professionals were you will be able to identify products, services and solutions which can help you outperform the competition.

EXPO EXPO ME is the perfect stage to showcase your business’ services to Qatar’s ever-growing events industry, with Government, Semi-Government and many private sector companies all present at the exhibition.

25TH TO 27TH OCTOBER 2015

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MEET BUYERS THAT HAVE A REAL INTEREST IN YOUR BUSINESS

MEET THE DECISION MAKERS THAT WILL ALLOW YOU TO BUILD LONG-TERM RELATIONSHIPS

WHY SHOULD YOU EXHIBIT?

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GAIN VALUABLE MARKET INTELLIGENCE ON YOUR COMPETITION

OPPORTUNITY TO ESTABLISH YOUR COMPANY AS A PROMINENT PLAYER IN THE QATAR MARKETPLACE

GAIN INSTANT VISIBILITY FOR YOUR BRAND IN THE QATAR AND ME REGION

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WHO SHOULDEXHIBIT?

A E

F

G

B

C

D

A/V Equip./Rentals/ProductionAdvertising/Promotional ServicesAirlineAssociation

Badging System/RFID Business Services: Shipping/Financial/Accounting

Catering ServicesCleaning/Janitorial ServicesCommunication EquipmentComputer RentalsComputer Software: Exhibition/Event FloorConvention BureauCustoms Broker

Destination Management

Education/TrainingElectrical ContractorElectronic Information CentersEntertainment/Talent ServiceExhibit Designer/Builder

Facility-FairgroundFacility-Arena/ Auditorium/StadiumFacility-Convention CenterFacility-Public ExpoFloor ManagerFlorist/Plant RentalFreight-AirFreight-Common CarrierFurniture Rental/Booth Furnishings

Graphics

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H

S

T

I

L

M

R

Hostesses/Modeling ServicesHotel-Exhibit SpaceHousing

International Exhibitor ServicesInternet/Web Services/Webcasting /System Design/SoftwareInsuranceIncentive Opportunities

Lead Retrieval/Management SystemsLiterature Displays/Kiosks

Marketing ServicesMessage SystemMobile Phone Application

Personnel (Temporary)PhotographyPlanning ManagementPlumbing ContractorPremiums/PromotionsPrintingProduct Locators/Message CentersPublications

Registration ServicesRegistration SuppliesResearch

Security ServicesService Contractor-GeneralService Contractor-I&DShow ManagementSignageSocial MediaSpecial Events/Tour OperationsSurveys/Audience Response System

TelecommunicationsTranslation ServicesTransportation/Shuttle ServicesTravel ServicesTourism/Travel Services

P

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VALSE FORMS PART OF THE MAIN EXPO EXPO ME SUMMIT, BUT HAS BEEN DESIGNED TO BE THE FIRST EXHIBITION IN QATAR SPECIALIZED IN THE AREAS OF AUDIO, VISUAL, LIGHT AND SOUND TECHNOLOGY.

VALSE

Valse is the perfect environment for new and established brands that are looking for the latest tools and technologies to create and deliver content in a digital world.

There will be the opportunity to meet decision makers from multiple industries from around the world.

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VIDEO, AUDIO, LIGHT & SOUND EXHIBITION

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VALSE SUMMARY

ACCESSORIES• Cases / Cabinets• Ower Distribution• Equipment Racks• Flight Cases

AUDIO VISUAL• Consultancy / Design• Control Systems• Installation• Music / Video Systems

EFFECTS• Aroma Machines• Confetti Canons• Haze

• Electromechanical / Electronic Components• Hire Management Software

• Plasma Display• Projectors• Rental Systems

• Fog• Pyrotechnics Effects• Flame Effects

• Touch Screens• Video walls

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• Event Management• Event Promotion• Project Management• Publishing• Trade Organization• Electronic Musical Instruments• Acoustic Musical

• Music Production Hardware • Mi Spare • Mi Accessories• Mi Novelties• Amps• Effects Gear• Music Production Software

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• Acoustical Products• Amplifiers• Cables / Connectors• Communication Equipment• Conference Systems

• Control Systems• Installation• Headphones• Digital Signal Processing• Electrical Components

• Consultancy / Design• Karaoke Microphones

INDUSTRY SERVICES

PROFESSIONAL AUDIO

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Well known International, regional and local speakers will educate and enrich your knowledge and experience through a two day Forum including workshops, presentations and debate sessions.

The seminars cover a wide variety of topics, including the Middle East Events Industry research covering the latest key issues and developments taking place in the region.

THE EXPO EXPO ME FORUM IS A BRAND NEW PLATFORM, UNIQUE TO THE EVENTS INDUSTRY. THE FORUM IS THE PERFECT ENVIRONMENT FOR PROFES-SIONALS AND DECISION MAK-ERS TO MEET AND DISCUSS BREAKTHROUGH TECHNOLO-GIES AND IDEAS RELATING TO THE EVENTS INDUSTRY.

FORUM

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FORUM

TRAININGEVENT LAB DISCUSSIONS EXPERT ROUNTABLEPANEL DISCUSSIONS NETWORKING SESSIONSCASE STUDIES & BEST PRACTISE

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EXPO EXPO ME Forum has been created for: CEOs,VPs, GMs, Directors, Heads and Managers of:

FOR MORE INFORMATION ABOUT THE FORUM PROGRAM , SPEAKERS ANDOTHER DETAILS PLEASE VISIT OUR WEBSITE OR CONTACT THE ORGANIZERS.

• Event Management• Conventions• Sales • PR• Marketing• Exhibitions• Conferences

• Trade shows• Festivals• Tourism • Training • Social Network

And many more ….

WHO SHOULD ATTEND?

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EDUCATION

AG EVENTS AND INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS (IAEE) ARE PROUD TO ANNOUNCE THAT TWO CEM COURSES WILL BE HOSTED IN DOHA, QATAR FOR THE FIRST TIME IN THE MIDDLE EAST.

23RD TO 24TH OCTOBER 2015

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WHAT: The Certified in Exhibition Management (CEM) designation was created in 1975 to provide a professional designation for individuals in the exhibitions and events industry. To earn the designation, participants must complete a nine-part program within three years. Recertification is required every three years after the initial program is completed to maintain the certification.

WHO: The International Association of Exhibitions and Events (IAEE) offers the designation. IAEE provides leadership, service, education and benefits to professionals in the exhibitions and events industry.

ABOUT THE CEM LEARNING PROGRAM

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WHY: The CEM designation was formed to raise professional standards and is recognized throughout the industry as the premier mark of professional achievement.

WHEN: Classes required to obtain the certification are available year-round at various locations world-wide, including Qatar for the first time.

WHERE: The designation is attainable through classes that are offered online and on-location.

HOW: To begin the CEM Learning Program, new candidates must have three years of full-time experience in the exhibitions and events industry.

Documentation of experience is submitted through a Work History Verification form prior to registering for the first course.

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Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events.

The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company

ABOUT IAEE

size, products, and geographical area. Each active member organization is given one vote, regardless of size.

Benefits of IAEE Membership include professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership.

INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS – IAEE- WAS FOUNDED IN 1928, IAEE IS COMPOSED OF APPROXIMATELY 1,200 MEMBERS (ORGANIZATIONS) AND OVER 8,000 MEMBER REPRESENTATIVES (INDIVIDUALS).

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IAEE desires to provide committed and dedicated exhibition personnel with business and technical knowledge that would be of practical value in the marketplace. Because of the emphasis on practical knowledge, the CEM Learning Program is an education program first and a designation program second.

IAEE has specific goals for course curricula; chief among these goals is the maintenance of international standards.

However, IAEE and the CEM Commission are determined to incorporate a significant amount of curricular flexibility to allow for a variety of position and marketplace uniqueness. Most important to the goal of maintaining curricula at international standards is to have the curricula reflect current changes, innovations and trends in the exhibition work environment. In short, the curricula must reflect the latest thinking in exhibitions and events management.

It is a major goal of IAEE to maintain standards at such a high level that individuals who earn the CEM designation are recognized as knowledgeable and dedicated professionals with a long-term commitment to the exhibitions and events industry.The CEM designation provides recognition of professional achievement and certification of knowledge. Participants in the CEM Learning Program are individuals who are aware of the

challenges of professional conduct and who know these challenges can only be met through greater knowledge and a continuing commitment to professional growth.

For this reason, maintaining the CEM designation with a recertification every three years is a requirement of the CEM Learning Program.

FUNDAMENTAL TO THE PROGRAM IS THE BE-LIEF THAT EACH INDIVIDUAL MUST MAKE A PERSONAL COMMITMENT TO PROFESSION-AL EDUCATION. IT IS THE RECOGNITION OF THIS RESPONSIBILITY AND COMMITMENT THAT GUIDES IAEE AND THE CEM LEARNING PROGRAM.

Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company size, products, and geographical area.

Each active member organization is given one vote, regardless of size.

NATURE AND GOALS OF THE CEM LEARNING PROGRAM

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Exhibitions support industry and market segments thereby fueling the local economy. Business travel is one example of a multimillion dollar industry that exhibitions support. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where their event falls within a particular market segment, position the event or organization to meet or beat the competition, and develop plans to ensure business continuity and success.

AFTER COMPLETING THIS MODULE THE STUDENT SHOULD BE ABLE TO:

• Explain the uniqueness of exhibitions and events and their role in an organization’s structure

• Recall how economic climate and globalization can impact an event in terms of industry and marketplace position

• Identify the key processes that take place during the development of a Strategic Plan

• Explain the process involved in developing mission and vision statements, goals and objectives

• Describe the importance of a needs analysis and assessment

EXPO EXPO ME SUMMIT WILL HOST TWO COURSES OF CEM DESIGNATION ALONGSIDE THE EVENT.

CEM PROGRAMME 1 - STRATEGIC PLANNING AND MANAGEMENT 23RD OCT. 2015

THE COURSES

• Develop a competitive and market analysis and demonstrate how the results can impact an existing exhibition or event or the launch of a new one.

• Design and develop effective (S.M.A.R.T.) goals and objectives.

• Discuss the importance of the project management process in relation to strategic planning and management.

• Discuss the control, evaluation, directing and organizing aspects of exhibition management and their importance in strategic management and project planning.

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AFTER COMPLETING THIS MODULE THE STUDENT SHOULD BE ABLE TO:

24TH OCT. 2015CEM PROGRAMME 2 - EXHIBITION AND EVENT SALES FUNDAMENTALS

Selling is challenging and in order to succeed you need to constantly and proactively seek prospects that have a need for your event. In addition to selling exhibit space, it is key to attend industry and competitive events, read trade publications and continually look for ways to network and nurture all types of relationships that will benefit your event.

• Identify the differences between the selling and marketing processes.• Create a database to manage sales efforts.• Develop a sales plan with accompanying goals and strategies.• Create a unique selling proposition (USP) for an event• Develop an integrated marketing campaign for an event.

EACH CEM PROGRAM CLASS IS 6 HOURS IN LENGTH PLUS ANOTHER 2 HOURS FOR SELF-STUDY AND THE EXAM.If you are interested in reserving a seat for the education programs or need more information, please visit our website or contact the organizers.

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NETWORKINGYOU WILL JOIN THE RANKS OF PIONEERS AND LEADERS IN THE INDUSTRY WITH OPPOR-TUNITIES TO BUILD STRA-TEGIC ALLIANCES AND MAKE KEY CONTACTS WITHIN THE EVENTS INDUSTRY.

WHY ATTEND?

Expo Expo ME SUMMIT puts you at the center of your industry and community. It brings you the latest solutions, the most important innovators and influencers, a comprehensive technological Forum programme and a unique education opportunity.

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• The Expo Expo ME SUMMIT ensures you have the opportunity to meet top level buy-ers with international business potential.

• You will get one-to-one time needed to devel-op relationships that will grow your business.

• A diverse range of corporate, agency and associations which guarantees Expo Expo Me SUMMIT delivers a mix of quality buyers that matter to your business development.

• Face-to-face interaction with existing clients and potential future business partners.

NETWORKING

THE BENEFITS

WHO YOU ARE GOING TO MEETExpo Expo ME SUMMIT aims to bring you face to face with the Top level buyers responsible for the planning and implementation of meetings, events, product launches and business luxuries including:

• Associations / Not for Profit Organizations• Event Management Companies• Corporate Travel Managers• Corporate Companies

• Group Travel Organizers• Incentive Houses• Professional Conference Organizers• Specialized suppliers

• A time effective way to meet with decision makers from corporate companies, profes-sional conference organizers (PCOs), asso-ciations and event management companies.

• Year round marketing and PR opportunities.• Participants gain immediate competitive

advantage for their business and stay abreast with the latest developments in the Events industry.

• Dedicated networking to deliver return on investment (ROI).

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EXPO EXPO ME SUMMIT WILL PAY PARTICULAR CON-SIDERATION TO THE SECTORS WITHIN THE EVENTS INDUSTRY THAT HAVE SHOWN CONSIDERABLE GROWTH. THIS, IN ADDITION TO OUR CONTINUED FO-CUS ON MARKET AUXILIARY, WILL MAKE EXPO EXPO ME SUMMIT 2015 THE BIGGEST AND BEST IN THE REGION.

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BE PART OF THE SUCCESS

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Expo Expo ME SUMMIT is a rich source of new ideas and applications and, as such, plays an important role in strategic planning and busi-ness generation. We in AG Events work very closely with sponsoring trade associations and the media to ensure our EXPO EXPO ME SUM-MIT is at the forefront of developments.

It is a recognized launch-pad for new prod-ucts, and an extremely time-efficient way to keep up to date with the latest innovations in the events industry.

Focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, speakers and delegates to trade associations and the media. A programme of associated activities at Expo Expo ME SUMMIT provide a wealth of additional networking opportunities (Technological Forum, Education Sessions, and social events,)

Attend Expo Expo ME SUMMIT to learn how to make your events more engaging, your product launches more memorable and your meetings more productive.

STAY ON TOP OF INDUSTRY AND MARKET

DEVELOPMENTS

SEE WHAT’S NEW

You can compile a wide range of competitive information on products and suppliers in a concentrated period of time.

EVALUATE PRODUCTS AND SUPPLIERS

DEVELOP BUSINESS CONTACTS AND

NETWORK

BE THERE AND LEARN

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CHOOSE YOUR SPACEORGANIZERS ARE PROVIDING TWO SPACE OPTIONS TO EXHIBIT AT EXPO EXPO ME OR VALSE.

1 2Raw Space (Open space zones/ inside space)

$465/sqmMin. space 36 sqm

$495/sqmMin. space 12 sqm

Fitted Stand (Shell Scheme)

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EACH FITTED STAND SHELL SCHEME BOOTH OF 12 SQUARE METERES INCLUDES:

WE LOOK AFTER YOUR LIGHTING, CARPET AND FURNITURE. OUR COST- EFFECTIVE SHELL SCHEME OPTION LEAVES YOU TIME CONCENTRATE ON BUSINESS WHILE WE TAKE CARE OF EVERYTHING ELSE.To book your space please contact the organizers or visit the website.

• One stylish table• 2 Comfortable chairs• 3 Spotlights located behind the

facade name

• 1 Electrical wall plug• Facade name listed along with the stand number• Carpet

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SPONSORSHIP OPPORTUNITIES

SPONSORSHIP WITH EXPO EXPO ME SUMMIT 2015 PROVIDES YOUR COMPANY THE OPPORTUNITY TO BE IN THE SPOTLIGHT AND POSITIONS YOU AS AN INDUSTRY LEADER, LEAVING A STRONG IMPRESSION OF YOUR BRAND IN PEOPLE’S MINDS. YOUR COMPANY WILL RECEIVE OPTIMUM EXPOSURE ON-SITE AND ALSO DURING PRE-SHOW AND POST-SHOW ACTIVITIES.

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SPONSORSHIP WILL GIVE YOU THE CHANCE TO:

STAND OUT FROM YOUR COMPETITORS

RAISE YOUR COMPANY PROFILE

BUILD TRAFFIC AND ATTRACT PEOPLE

TARGET KEY BUYERS AND DECISION-MAKERS

ENHANCE PRODUCT AWARENESS

BOOST YOUR BRAND RECOGNITION

INCREASE POSITIVE CUSTOMER RELATIONS

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Expo Expo ME SUMMIT 2015 will attract both local and regional top-level media coverage, ensuring high levels of exposure for all of its sponsors

• Media coverage will be achieved through local and regional print, relevant trade publications, online and broadcasting media.

• Media placement will be carefully managed to ensure maximum return on investment and help you achieve your marketing objectives.

MEDIA EXPOSURE

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Residual recognition as sponsor and partners in the event marketing

Guaranteed access to top decision makers in a variety of industry sectors

Unprecedented networking opportunities, we proactively source and secure international alliance and business development opportunities for our sponsors

Local, regional and international marketing and advertising platform for our sponsors and partner brands

A targeted approach in promoting your corporate image and a sustained return on your investment

Fully integrated strategic marketing advertising and PR that will provide maximum leverage for your brand in local, regional and international markets

Regional and international exposure in all Major media such as TV, Radio Newspapers and Publications

Fully tailored sponsorship benefits to suit your corporate development and marketing objectives

AG EVENTS is committed to strengthening regional and global market awareness for its partner brands and firmly believes that the most efficient return on your sponsorship investment occurs when a quality partnership is formed

AG EVENTS works closely with your marketing team to ensure all your goals and targets are dealt with cohesively

SPONSORSHIP BENEFITS:

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THE VENUE

(QNCC) IS LOCATED ON QATAR FOUN-DATION’S 2,500-ACRE CAMPUS, WHICH HOSTS FACULTIES FROM WORLD-RENOWNED UNIVERSITIES SUCH AS WEILL CORNELL, TEXAS A&M, AND GEORGETOWN, AS WELL AS HOME-GROWN CENTERS SUCH AS SIDRA MEDICAL AND RESEARCH CENTER, QATAR SCIENCE & TECH-NOLOGY PARK, AND AL JAZEERA CHILDREN’S CHANNEL.

QNCC was conceived with a focus on sustainability. The Centre was built according to US Green Building Council’s Leadership in Energy and Envi-ronment Design (LEED) gold-certification standards.

www.qatarconvention.com

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OUR PARTNERS

AG EVENTS ARE HONOURED TO HAVE OUTSTANDING PARTNERS TO WORK WITH TO DELIVER EXPO EXPO ME SUMMIT.

THEIR SUPPORT AND COLLABORATION WILL ENSURE THAT EXPO EXPO ME SUMMIT WILL BE AN UNRIVALLED SUCCESS IN THE REGION.

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Official Venue:

Offical Stand Contractor:

Under the patronage of

Minister of Economy and Commerce

H.E. SHEIKH AHMED BIN JASSIM AL THANI

Official Car Rental:

Official freight forwarder:

Official Airline:

Official Hotel:

Official Creative Partner:

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Member of

23RD - 27TH

AND

OCT2015